News
BETER’s Setka Cup opens new table tennis arenas in Europe

International sports tournament platform, the Setka Cup, which is powered by BETER, a leading provider of next-gen betting and gaming solutions, has announced the opening of multiple new locations across Europe. 

BETER terminates all contracts with Russia

We are BETER — the next-gen gaming provider, and we are terminating cooperation with all Russia-based business partners and clients. Given the status of war between Ukraine and Russia, our company's senior management now considers the wider BETER global community as morally unable to co...

BETER expands Esports offering with vast boost to Efootball events

Increase in games and exclusive distribution rights set to boost BETER Esports offering forward. BETER has signed up an exclusive distribution deal with the Esports Content Factory (ECF) that will allow us to notably increase our efootball offering up to 15,000 events per month. Th...

BETER appoints new Chief Revenue Officer

Yori Arami is ready to take BETER’s efficiency to a whole new level We’re pleased to announce the appointment of Yori Arami as Chief Revenue Officer. Arami, formerly Commercial Director at Playtech, will lead all the aspects of the commercial process, including sales, business developme...

New era of betting: BETER is the bridge between now and the future

BETER's CEO, Gal Ehrlich, in the interview for SBC news, spoke about the company's repositioning, significant upgrade of BETER's products and service provision, and the new era of betting that BETER will provide to next-gen players.

BETER Partners with Betlive to Provide Next-Gen Players of Georgia with Fast Sports and Esports Content

We are excited to announce our new partnership with Betlive. The new collaboration aimed to equip the next-gen players of Georgia with industry-leading fast sports and esports content. BETER offering includes efootball, ebasketball, CS:GO, table tennis, equipped with live streams, data,...

BETER is implementing heart rate monitors to table tennis streams

We are excited to announce BETER has taken Setka Cup to the next level by integrating on-court table tennis players’ heart rate data into its offering. 

BETER announces major branding and services overhaul

Leading B2B provider of next-gen betting and gaming solutions to meet demand of new era bettors

BETER launches BETER Live to bring new era of live casino

Next-gen gaming experts BETER ready to transform live casino vertical. We are thrilled to announce the launch of completely new live casino product — BETER Live!

BETER AI tournaments give valuable solutions for sportsbooks

The leading provider of fast sports & esports content BETER has introduced Virtual eComp Artificial Intelligence esports tournaments that involve cyber football and cyber basketball matches. These sports events pull in around 1 million views monthly. At this time betting operators get l...

BETER has partnered with M88

We are excited to announce that BETER has partnered with the leading Asian sportsbook M88. M88 has decided to leverage the BETER portfolio to further engage its players across the region, adding over 30,000 global esports tournaments and 200,000 ESportsBattle matches each year.

BETER Shortlisted in Two Categories for SBC Awards 2021

We are thrilled to announce that BETER has been shortlisted in two categories for the SBC Awards 2021. The awards recognise and reward the best sports betting and gaming companies and their achievements, highlighting expertise and innovation in the industry.

Efootball streams have got a new engagement feature by BETER

Leading sports and esports content provider for sportsbooks, BETER, has added heart monitors to improve live streaming of efootball ESportsBattle tournaments.

BETER has increased the amount of Setka Cup's content

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength, as the number of table tennis, tennis and beach volleyball matches featured in this tournament have doubled in this time.

BETER's new CEO strategic plans

20 days after being appointed BETER’s new CEO, Gal Ehrlich gave a presentation to the entire team about the company’s long-term strategy, where he summarised BETER’s previous achievements and elaborated on the company’s values, strategic initiatives and unceasing commitment to operation...

Setka Cup has partnered with the Prague Table Tennis Association

Setka Cup international 24/7 sports tournaments have reached an official partnership with the Table Tennis Association in the Czech Republic. The parties signed the agreement on mutual support to assist each other in organizing sports and educational table tennis events. The Setka Cup t...

BETER welcomes Gal Ehrlich as a new CEO

We’re very proud to announce our team has been strengthened with a new Chief Executive Officer — Gal Ehrlich. Before joining BETER, Gal Ehrlich held the position of a Chief Technology & Product Officer at Fortuna Entertainment Group being a client of BETER. It allowed Gal to get to ...

BETER and Setka Cup launch beach volleyball tournaments

Sports & esports betting provider BETER has launched a new sports discipline — beach volleyball.

BETER signs strategic partnership with Bayes Esports

We’re delighted to announce BETER has made yet more inroads into the esports world by entering into a strategic partnership with esports data gurus Bayes Esports.

BETER now provides CS:GO matches in new format

Sports & esports betting provider BETER has expanded its offer with a new format of CS:GO events.

BETER has partnered with Asia Pro League tournament organizer

Sports and esports betting provider BETER became a partner of Asia Pro League, a new sports league in Central Asia.

Setka Cup opens location for table tennis tournament in EU

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union.

BETER shortlisted at EGR B2B Awards 2021 in 4 categories

Three years of BETER - creating fast ‘beterable’ content for the betting industry

Setka Cup opens new location in Ukraine

Ukraine’s largest platform for table tennis development, the Setka Cup which is powered by BETER, has opened a new location in Lviv.

Higher audience engagement with new professional esports mode

BETER introduces a professional esports format for higher audience engagement — the MASTER...

CS:GO new team-play mode for better gaming experience

BETER empowers ESportsBattle and introduces duo (2x2) team-play format for higher engagement of bettors and CS:GO players.

New professional ice hockey mode for better customer engagement and experience

BETER team is delighted to introduce one more professional esports format — the ICE HOCKEY MASTER CUP Tournament (UT Mode).

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