News
BETER's new CEO strategic plans

20 days after being appointed BETER’s new CEO, Gal Ehrlich gave a presentation to the entire team about the company’s long-term strategy, where he summarised BETER’s previous achievements and elaborated on the company’s values, strategic initiatives and unceasing commitment to operational excellence.
Setka Cup has partnered with the Prague Table Tennis Association

Setka Cup international 24/7 sports tournaments have reached an official partnership with the Table Tennis Association in the Czech Republic. The parties signed the agreement on mutual support to assist each other in organizing sports and educational table tennis events. The Setka Cup tournaments are powered by BETER, the sports & esports betting provider.
BETER welcomes Gal Ehrlich as a new CEO

We’re very proud to announce our team has been strengthened with a new Chief Executive Officer — Gal Ehrlich. Before joining BETER, Gal Ehrlich held the position of a Chief Technology & Product Officer at Fortuna Entertainment Group being a client of BETER. It allowed Gal to get to know us and our products. This experience was a great motivation for Gal to become a part of our team.
BETER and Setka Cup launch beach volleyball tournaments

Sports & esports betting provider BETER has launched a new sports discipline — beach volleyball.
BETER signs strategic partnership with Bayes Esports

We’re delighted to announce BETER has made yet more inroads into the esports world by entering into a strategic partnership with esports data gurus Bayes Esports.
BETER now provides CS:GO matches in new format

Sports & esports betting provider BETER has expanded its offer with a new format of CS:GO events.
BETER has partnered with Asia Pro League tournament organizer

Sports and esports betting provider BETER became a partner of Asia Pro League, a new sports league in Central Asia.
Setka Cup opens location for table tennis tournament in EU

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union.
BETER shortlisted at EGR B2B Awards 2021 in 4 categories
Three years of BETER - creating fast ‘beterable’ content for the betting industry
Setka Cup opens new location in Ukraine

Ukraine’s largest platform for table tennis development, the Setka Cup which is powered by BETER, has opened a new location in Lviv.
Higher audience engagement with new professional esports mode

BETER introduces a professional esports format for higher audience engagement — the MASTER...
CS:GO new team-play mode for better gaming experience

BETER empowers ESportsBattle and introduces duo (2x2) team-play format for higher engagement of bettors and CS:GO players.
New professional ice hockey mode for better customer engagement and experience

BETER team is delighted to introduce one more professional esports format — the ICE HOCKEY MASTER CUP Tournament (UT Mode).
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