The license was granted by the Virginia Lottery, the state government agency responsible for regulating land-based casinos and online sports betting in the state.
It allows BETER to supply operators in Virginia with live data and live streams from both its Setka Cup table tennis and ESportsBattle tournaments for the first time. Both products are already available to local bettors via bet365, BETER’s long-standing operator partner.
Virginia is the tenth US state in which BETER’s exclusive content is now available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide. The company offers up to 50 markets per event and helps operators achieve an average margin of 7.5%+.
Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio includes Setka Cup table tennis and the BSKT Cup basketball league.
All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.
Gal Ehrlich, CEO at BETER, said:
“Virginia is one of the most competitive sports betting markets on the East Coast, and reaching a tenth US state gives BETER a regulated footprint that very few fast-betting content providers can match.
“Bettors across the US are giving more and more of their attention to short-form, always-on content, and that shift shows no sign of slowing. Our long-term vision is about building the content infrastructure that allows operators to run a genuine round-the-clock product in every regulated market that matters, and Virginia takes us another step closer to that.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Every US state sets its own rules, documentation standards, and timelines, and meeting them takes sustained, detailed work. Securing a Vendor Registration license in Virginia is the result of that work, and of a compliance culture that treats full alignment with each regulatory framework as the starting point rather than the finish line.
“The US remains the single most strategically important market in BETER’s global plans. With ten states now approved, our team is continuing to progress applications across further jurisdictions, and we fully expect to add to that number in the months ahead.”
