News
BETER rolls out Dota 2 tournaments
BETER rolls out Dota 2 tournaments

BETER has extended its esports portfolio by adding the Dota 2 tournaments. These tournaments will be conducted by ESportsBattle.

BETER Live looks back at its key priorities and greatest achievements in 2022
BETER Live looks back at its key priorities and greatest achievements in 2022

Having officially launched in November last year, 2022 was the first full year for live casino provider BETER live. During this time, the company has achieved some impressive results, signing agreements with 25 new partners and increasing its presence in numerous regions.

BETER’s Setka Cup launches badminton tournaments
BETER’s Setka Cup launches badminton tournaments

BETER is expanding its sports portfolio by adding the sport of badminton to its offering.

<strong>CB100 pathways through gaming and beyond, with Gal Ehrlich</strong>
CB100 pathways through gaming and beyond, with Gal Ehrlich

Next in to the hot seat is Gal Ehrlich, CEO of BETER, who looks back on 13 years in the industry by welcoming a positive change in putting the player first, addresses the only way of staying ahead of the competition and asks if there’s a way to create a more unified industry-wide ESG effort.

Gal Ehrlich for Focus Gaming News: what BETER expects to reach in 2023
Gal Ehrlich for Focus Gaming News: what BETER expects to reach in 2023

Gal Ehrlich talked in an exclusive interview with Focus Gaming News about the ups and downs in 2022 and what BETER expects to reach in 2023.

BETER 2022 Review
BETER 2022 Review

I am exceptionally grateful to our team for helping us achieve what we once thought was impossible. Not only have we managed to achieve all of the above, but we are finishing the year stronger than ever, with significant growth across all of our product lines.

BETER Esports: national teams competitions are back on ESportsBattle!
BETER Esports: national teams competitions are back on ESportsBattle!

FIFA World Cup 2022 is reaching its height. Football fans’ emotions are off the scale, especially considering several surprise twists we have witnessed. The high tension of the football world accelerates bettors’ activity and interest in the efootball events.

BETER Live’s Gravity Blackjack: review by Live Casino Comparer
BETER Live’s Gravity Blackjack: review by Live Casino Comparer

In this review on Live Casino Comparer, Neil Walker explains how to play Gravity Blackjack, the side bets and how the multipliers work.

<strong>BETER</strong><em>’</em><strong>s Setka Cup opens table tennis arena in Poland</strong>
BETERs Setka Cup opens table tennis arena in Poland

This is the 13th sports arena of the Setka Cup, powered by betting and gaming content provider BETER, and the first launched by the platform in Poland. The opening of Gdańsk sports venue is another step in the Setka Cup’s ambitious expansion strategy.

BETER updates its esports tournaments
BETER updates its esports tournaments

Our team has successfully updated efootball, ebasketball and ehockey tournaments of BETER Esports vertical to the latest games versions — 23!

BETER Live has teamed up with game aggregator SoftGamings
BETER Live has teamed up with game aggregator SoftGamings

BETER Live games are already available on SoftGamings platform, so SoftGamings partners will be able to evaluate the new products very soon.

Maria Mashchenko appointed to Sports General Manager at BETER
Maria Mashchenko appointed to Sports General Manager at BETER

BETER has promoted Maria Mashchenko to the role of General Manager of the BETER Sports business unit.

BETER announces its new partnership with WeAreCasino
BETER announces its new partnership with WeAreCasino

BETER Live has partnered up with WeAreCasino, a young and dynamic content aggregator. WeAreCasino already works with a number of formidable partners, and now BETER Live will be the latest to add its state-of-the-art products to the mix.

BETER adds CS:GO 5×5 matches to its Esports portfolio
BETER adds CS:GO 5×5 matches to its Esports portfolio

We are excited to announce that ESportsBattle has added 5×5 matches to its CS:GO division!

BETER became an official odds provider of Bayes Esports marketplace BODEX
BETER became an official odds provider of Bayes Esports marketplace BODEX

BETER has become the official odds provider of BODEX — the recently launched Bayes Esports platform.

BETER expands its Esports portfolio with Volta 4×4 tournaments
BETER expands its Esports portfolio with Volta 4×4 tournaments

ESportsBattle, a tournaments platform powered by BETER, has recently added a new Volta mode matches to its efootball unit.

BETER rolls out new statistics widget and adds it to iFrame solution
BETER rolls out new statistics widget and adds it to iFrame solution

In an ongoing effort to create a more immersive and exciting betting experience for
the next-gen audience of operators, the leading content and data provider, BETER,
has rolled out the enhancement of its iFrame solution — new statistics widget.

The Future of esports with BETER
The Future of esports with BETER

Recently, BETER CEO, Gal Ehrlich took part in a highly topical panel discussion at the SBC
Summit Barcelona 2022 which was focused on investing in the future of esports. In his
speech he highlighted some of the challenges ahead for this promising gaming vertical. His
interesting input into the top-professionals’ dispute urged us to catch up with him to ask
some additional questions.

Anna Vikmane, BETER Live: operating in a time of adversity
Anna Vikmane, BETER Live: operating in a time of adversity

Speaking to SBC News, Anna Vikmane, Director of BETER Live, discusses the company’s response to the war in Ukraine and the work that her team has done to support one another during this difficult time.

BETER expands its sports portfolio with Asian Basketball League
BETER expands its sports portfolio with Asian Basketball League

25th October 2022 – BETER, the industry’s leading provider of next-gen betting content and gaming solutions, has added a new discipline to its sports offering. The company will now power and distribute the Asian Basketball League (ABL) events which will take place in Bishkek, the Kyrgyz Republic, and are organised in partnership with the National Basketball Federation.

BETER Live secures prestigious Malta licence
BETER Live secures prestigious Malta licence

Leading provider of engaging and entertaining live casino content gets the green light to partner with operators in all jurisdictions covered by the MGA.

Setka Cup has extended its partnership agreement with the Prague Table Tennis Association
Setka Cup has extended its partnership agreement with the Prague Table Tennis Association

The Setka Cup series of international 24/7 sports tournaments has extended its partnership agreement with the Czech Republic’s Prague Table Tennis Association.

BETER team at SBC Summit Barcelona: photoreport
BETER team at SBC Summit Barcelona: photoreport

6,000 senior executives, 2000 operators, 350 speakers, 200 exhibitors —
SBC Summit Barcelona conference and exhibition brought together global sports betting and igaming leaders to discuss the industry’s future, exchange knowledge and build powerful connections.

BETER appoints Evgeniy Bekker as Esports General Manager
BETER appoints Evgeniy Bekker as Esports General Manager

BETER has appointed Evgeniy Bekker as Esports General Manager, a newly created role. The appointment will allow our company to continue strengthening BETER Esports vertical to meet the company’s growth potential and market expansion plans.

Bayes & BETER: A Partnership to Benefit the Whole Industry?
Bayes & BETER: A Partnership to Benefit the Whole Industry?

In this exclusive double interview, igamingfuture.com asked Evgeniy Bekker, Esports GM, BETER and Martin Dachselt, Managing Director & CEO, Bayes Esports about the details of their new partnership.

BETER iFrame interface and latest fast-paced betting product, Gravity Blackjack
BETER iFrame interface and latest fast-paced betting product, Gravity Blackjack

Online gambling operators are fully aware of the huge potential that esports and esports betting has to offer, but very few have been able to provide compelling wagering experiences that meet let alone surpass the expectations of fans and bettors.

SBC Awards 2022: Silver mark in the “Industry Innovation of the Year” 
SBC Awards 2022: Silver mark in the “Industry Innovation of the Year” 

BETER won a silver mark in the “Industry Innovation of the Year” category at the SBC Awards 2022. The awards ceremony became a part of this autumn’s key industry event — SBC Summit Barcelona 2022.

ESportsBattle launches new ehockey tournaments
ESportsBattle launches new ehockey tournaments

We are thrilled to announce that ESportsBattle has recently launched new ehockey tournaments!

BETER and Bayes Esports extend strategic partnership
BETER and Bayes Esports extend strategic partnership

BETER, the industry’s leading provider of next-gen betting and gaming solutions has extended its strategic partnership with Bayes Esports, the world’s leading supplier for esports live data.

BETER Live adds more variety to QTech Games’ premier platform
BETER Live adds more variety to QTech Games’ premier platform

QTech Games, the number-one games distributor across Asia and all emerging markets, has penned its latest top-tier provider partnership with BETER Live, allowing its platform clients to access another multifaceted live-casino catalogue.

BETER is exhibiting at SBC Summit Barcelona 2022
BETER is exhibiting at SBC Summit Barcelona 2022

From September 20 to 22, leading provider of next-gen betting content and data BETER will be participating in SBC Summit Barcelona – a top-notch event which will see gaming industry leaders from all over the globe come together as we pass the midway point of 2022.

BETER team at G2E Asia: photoreport
BETER team at G2E Asia: photoreport

This year BETER decided to make its debut at this exclusive and must-attend event in Singapore! And now we’d like to share some photos with you.

BETER presents its latest game – Gravity Blackjack
BETER presents its latest game – Gravity Blackjack

Live casino provider BETER Live is always looking for new ways to provide gamers with electrifying entertainment and now has a new addition to its collection – Gravity Blackjack!


BETER’s Setka Cup is partnering with the Moldova Table Tennis Federation to promote integrity in the sport
BETER’s Setka Cup is partnering with the Moldova Table Tennis Federation to promote integrity in the sport

The Setka Cup is a popular international sports tournament powered by BETER – a leading provider of next-gen betting and gaming solutions. The tournament will be collaborating with the Moldova Table Tennis Federation to promote integrity within the sport.

Abios bolsters its eSoccer and eBasketball offering by securing a direct data partnership for BETER content
Abios bolsters its eSoccer and eBasketball offering by securing a direct data partnership for BETER content

Abios, part of the Kambi Group, has entered into a data partnership facilitated by Betbazar for the data rights and fast betting tournament content powered by BETER.

BETER presents its latest game, Sic Bo
BETER presents its latest game, Sic Bo

BETER Live is the live casino brand of next-gen betting content and data provider BETER, whose product verticals also cover fast sports, esports and gaming solutions. Games with live dealers are always in demand and have been going from strength to strength recently, enjoying popularity with customers all over the planet, and BETER’s innovative and authentic digital table games are evidence of this.

BETER partners up with SOFTSWISS
BETER partners up with SOFTSWISS

Next-gen betting and gaming provider BETER has announced the beginning of its collaboration with the SOFTSWISS Game Aggregator, an iGaming content hub including more than 12,000+ casino games.

BETER is debuting at G2E Asia with its next-gen offering
BETER is debuting at G2E Asia with its next-gen offering

Leading provider of next-gen betting content and data BETER is making its debut at G2E Asia 2022 — a must-attend marketplace for the Asian gaming and entertainment industry. 

BETER is to launch its brand-new iFrame solution to the industry
BETER is to launch its brand-new iFrame solution to the industry

The industry’s leading content and data provider, BETER is launching its new iFrame solution that reinvents the esports betting experience and provides the industry with an exciting and engaging user experience.

BETER adds in-play statistics widget to efootball live streams
BETER adds in-play statistics widget to efootball live streams

The leading content and data provider BETER has announced the enhancement of its 24/7 efootball live streams with an in-play statistics widget. This new feature is designed to provide bettors with additional information on players’ performance in ESportsBattle tournaments, and to create an even more electrifying betting experience. 

Charting esports’ rise to mainstream
Charting esports’ rise to mainstream

Evgeniy Bekker, Chief Trading Officer at BETER, believes that esports market entry is quite challenging due to competition, requiring companies to invest significantly in the trading department and access to non-delay game data.

Read more about the insights that Evgeniy shared with EGR.

BETER expands its Live Casino games line with Teen Patti
BETER expands its Live Casino games line with Teen Patti

Next-gen betting and gaming provider BETER adds a new live casino game, Bet on Teen Patti, to its collection.

BETER Has Been Shortlisted for SBC Awards 2022
BETER Has Been Shortlisted for SBC Awards 2022

Our company has been shortlisted for three categories at the SBC Awards 2022!

BETER agrees wide-ranging LatAm partnership with Bet Connections
BETER agrees wide-ranging LatAm partnership with Bet Connections

New sports and esports content deal to expand LatAm presence across several countries.

BETER’s Setka Cup opens new table tennis arenas in Europe
BETER’s Setka Cup opens new table tennis arenas in Europe

International sports tournament platform, the Setka Cup, which is powered by BETER, a leading provider of next-gen betting and gaming solutions, has announced the opening of multiple new locations across Europe.

BETER terminates all contracts with Russia
BETER terminates all contracts with Russia

The BETER team will now cease all business activities with its operator partners in the country and give notice on all cooperation with Russia-based suppliers.

BETER expands Esports offering with vast boost to Efootball events
BETER expands Esports offering with vast boost to Efootball events

Increase in games and exclusive distribution rights set to boost BETER Esports offering forward.

BETER appoints new Chief Revenue Officer
BETER appoints new Chief Revenue Officer

Yori Arami is ready to take BETER’s efficiency to a whole new level.

New era of betting: BETER is the bridge between now and the future
New era of betting: BETER is the bridge between now and the future

BETER’s CEO, Gal Ehrlich, in the interview for SBC news, spoke about the company’s repositioning, significant upgrade of BETER’s products and service provision, and the new era of betting that BETER will provide to next-gen players.

BETER Partners with Betlive to Provide Next-Gen Players of Georgia with Fast Sports and Esports Content
BETER Partners with Betlive to Provide Next-Gen Players of Georgia with Fast Sports and Esports Content

We are excited to announce our new partnership with Betlive.

BETER is implementing heart rate monitors to table tennis streams
BETER is implementing heart rate monitors to table tennis streams

We are excited to announce BETER has taken Setka Cup to the next level by integrating on-court table tennis players’ heart rate data into its offering.

BETER announces major branding and services overhaul
BETER announces major branding and services overhaul

Leading B2B provider of next-gen betting and gaming solutions to meet demand of new era bettors

BETER launches BETER Live to bring new era of live casino
BETER launches BETER Live to bring new era of live casino

Next-gen gaming experts BETER ready to transform live casino vertical.

BETER has partnered with M88
BETER has partnered with M88

We are excited to announce that BETER has partnered with the leading Asian sportsbook M88.

BETER Shortlisted in Two Categories for SBC Awards 2021
BETER Shortlisted in Two Categories for SBC Awards 2021

We are thrilled to announce that BETER has been shortlisted in two categories for the SBC Awards 2021.

Efootball streams have got a new engagement feature by BETER
Efootball streams have got a new engagement feature by BETER

Leading sports and esports content provider for sportsbooks, BETER, has added heart monitors to improve live streaming of efootball ESportsBattle tournaments.

BETER has increased the amount of Setka Cup’s content
BETER has increased the amount of Setka Cup’s content

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength.

BETER’s new CEO strategic plans
BETER’s new CEO strategic plans

20 days after being appointed BETER’s new CEO, Gal Ehrlich gave a presentation to the entire team about the company’s long-term strategy.

Setka Cup has partnered with the Prague Table Tennis Association
Setka Cup has partnered with the Prague Table Tennis Association

Setka Cup international 24/7 sports tournaments have reached an official partnership with the Table Tennis Association in the Czech Republic.

BETER welcomes Gal Ehrlich as a new CEO
BETER welcomes Gal Ehrlich as a new CEO

We’re very proud to announce our team has been strengthened with a new Chief Executive Officer — Gal Ehrlich.

BETER and Setka Cup launch beach volleyball tournaments
BETER and Setka Cup launch beach volleyball tournaments

Greatest news! BETER launches a new sports discipline — beach volleyball.

BETER signs strategic partnership with Bayes Esports
BETER signs strategic partnership with Bayes Esports

We’re delighted to announce BETER has made yet more inroads into the esports world by entering into a strategic partnership with esports data gurus Bayes Esports.

BETER now provides CS:GO matches in new format
BETER now provides CS:GO matches in new format

ports & esports betting provider BETER has expanded its offer with a new format of CS:GO events.

BETER has partnered with Asia Pro League tournament organizer
BETER has partnered with Asia Pro League tournament organizer

Sports and esports betting provider BETER became a partner of Asia Pro League, a new sports league in Central Asia.

Setka Cup opens location for table tennis tournament in EU
Setka Cup opens location for table tennis tournament in EU

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union.

BETER shortlisted at EGR B2B Awards 2021 in 4 categories
BETER shortlisted at EGR B2B Awards 2021 in 4 categories

We are glad to announce, BETER has been shortlisted in 4 categories at one of the top gaming awards — EGR B2B Awards 2021.

Three years of BETER – creating fast ‘beterable’ content for the betting industry
Three years of BETER – creating fast ‘beterable’ content for the betting industry

Alex Barkar, founder and CEO of BETER, provides a timeline for the company’s journey from sports content startup to becoming an established provider targeting maximum reach for its solutions.

Setka Cup opens new location in Ukraine
Setka Cup opens new location in Ukraine

Ukraine’s largest platform for table tennis development, the Setka Cup which is powered by BETER, has opened a new location in Lviv.

Higher audience engagement with new professional esports mode
Higher audience engagement with new professional esports mode

BETER introduces a professional esports format for higher audience engagement — the MASTER CUP eFootball Tournament (UT mode).

CS:GO new team-play mode for better gaming experience
CS:GO new team-play mode for better gaming experience

BETER empowers ESportsBattle and introduces duo (2×2) team-play format for higher engagement of bettors and CS:GO players.

New professional ice hockey mode for better customer engagement and experience
New professional ice hockey mode for better customer engagement and experience

BETER team is delighted to introduce one more professional esports format — the ICE HOCKEY MASTER CUP Tournament (UT Mode).