News

<strong>BETER Sports: 2023 Overview and Plans for 2024</strong>
BETER Sports: 2023 Overview and Plans for 2024

BETER Sports Head of Strategic spoke to Focus Gaming News about the expectations ahead of ICE London 2024, the company’s growth during last year, and its main goals for 2024.

BETER enters into a partnership with Novibet
BETER enters into a partnership with Novibet

BETER recently inked a deal with Novibet. This new agreement continues BETER’s trend of adding marquee gaming companies to its already impressive client portfolio.

Fast-paced esports betting content in Asia — Evgeniy Bekker for Inside Asian Gaming
Fast-paced esports betting content in Asia — Evgeniy Bekker for Inside Asian Gaming

Inside Asian Gaming speaks with Evgeniy Bekker, Esports General Manager at leading betting content and data provider BETER, about the growth of esports across Asia and opportunities for operators in the region.

BETER Enters New Partnership with Kaizen Gaming
BETER Enters New Partnership with Kaizen Gaming

Leading content and data provider adds proprietary tournaments to operator’s offering in a new deal facilitated by global B2B marketplace.

Counter-Strike 2 is included to our Esports offering
Counter-Strike 2 is included to our Esports offering

Our proprietary ESportsBattle tournaments have transitioned to Counter-Strike 2!

BETER adds Ping Pong Point to sports offering
BETER adds Ping Pong Point to sports offering

Cutting-edge provider of betting products and data adds ping pong to its growing line up of in-demand tournaments with its operator partners now able to access live streaming, data and odds.

BETER Esports boosting eFootball offering by adding new markets
BETER Esports boosting eFootball offering by adding new markets

We are excited to announce the expansion of our ESportsBattle | Football tournaments with the addition of up to 10 new markets, expertly curated by the BETER Esports team.

BETER Sports goes big with National Table Tennis Tournaments
BETER Sports goes big with National Table Tennis Tournaments

Sports betting operators are constantly looking to add thrilling live content to their offerings, and BETER has emerged as a must-have supplier in this regard.

<strong>BETER Live partners with FAVBET in major boost to operator’s live casino offering</strong>
BETER Live partners with FAVBET in major boost to operator’s live casino offering

BETER Live has joined forces with the popular online sportsbook and casino brand, FAVBET.

Anna Vikmane: how to provide the best live casino experience
Anna Vikmane: how to provide the best live casino experience

BETER Live’s director, Anna Vikmane, in an interview with GBC Time, shares exclusive details about the company’s experince, work approach, and goals in the near future.

BETER announces upgraded content deal with Betsson powered by BETBAZAR
BETER announces upgraded content deal with Betsson powered by BETBAZAR

BETER has strengthened its partnership with top-flight operator, Betsson, in a new deal facilitated via BETBAZAR’s global B2B iGaming marketplace.

BETER Live and REEVO join forces in major content deal
BETER Live and REEVO join forces in major content deal

Live casino provider’s content now available through B2B games provider and aggregation platform.

<strong>Introducing Ukrainian Roulette from BETER Live</strong>
Introducing Ukrainian Roulette from BETER Live

BETER Live has expanded its portfolio of roulette games with the addition of Ukrainian Roulette. This game joins the brand’s portfolio, which includes its game show, Gravity Roulette, as well as classic European, and French variations.

BETER Live launches Gravity Sic Bo 
BETER Live launches Gravity Sic Bo 

BETER Live has added another title to its popular Gravity series which brings multipliers into the gameplay across various bet types.

Interview with BETER CEO Gal Ehrlich: Fast-betting content for the next generation of players
Interview with BETER CEO Gal Ehrlich: Fast-betting content for the next generation of players

Inside Asian Gaming speaks with BETER CEO Gal Ehrlich about the company’s impressive growth trajectory and its focus on fast-betting content to appeal to younger players.

Driving product growth together: fast sports and microbetting
Driving product growth together: fast sports and microbetting

Evgeniy Sabov, Head of Trading at BETER Sports shares his thoughts about the growing interest from both bettors and operators in microbetting.

BETER integrates next-gen esports and sports content with Digitain
BETER integrates next-gen esports and sports content with Digitain

BETER has added Digitain, a leading iGaming sportsbook and casino platform provider, to its growing roster of partners.

BETER Sports: Maria Mashchenko and Nikolay Vernydub, discuss the achievements of the Setka Cup
BETER Sports: Maria Mashchenko and Nikolay Vernydub, discuss the achievements of the Setka Cup

BETER Sports’ Setka Cup has reached a significant milestone, celebrating its fifth anniversary since its launch. With remarkable achievements and a promising future ahead, the tournament has experienced exponential growth.

Latin America: the promised land for esports betting? Evgeniy Bekker for G3 Magazine
Latin America: the promised land for esports betting? Evgeniy Bekker for G3 Magazine

Estimates show that 10 per cent of the global esports audience – 550 million – live in Latin America. Like land-based and Gaming, however, the landscape is far from homogenous. BETER’s GM of Esports Evgeniy Bekker shines a light on the promising betting market in an interview for G3 Magazine.

BETER is exhibiting at SiGMA Asia 2023
BETER is exhibiting at SiGMA Asia 2023

BETER is getting ready to touch down in Manila, Philippines, for the hotly-anticipated SiGMA Asia where it will showcase its entire suite of products and solutions.

Edvardas Sadovskis: taking BETER Live to new heights in 2023
Edvardas Sadovskis: taking BETER Live to new heights in 2023

Edvardas Sadovskis, CPO at BETER Live, spoke to CasinoBeats about what his team has focused on during his first few months, why the company is overhauling its UX and UI, and reveals some of BETER Live’s expansion plans.

Evgeniy Bekker: Creating Authentic Audience Engagement in the Esports
Evgeniy Bekker: Creating Authentic Audience Engagement in the Esports

iGamingFuture spoke with esports industry guru Evgeniy Bekker, General Manager of BETER Esports, to mine his expertise and predictions on the future of content delivery within the sector.

Andrii Nekrutov: pursuing the highest integrity standards in sports and esports
Andrii Nekrutov: pursuing the highest integrity standards in sports and esports

Andrii Nekrutov, Chief Integrity Officer at BETER, discusses integrity best practices in sports and esports, with a focus on BETER’s in-house events such as its Setka Cup and ESportsBattle content streams.

BETER expands basketball portfolio with BSKT CUP
BETER expands basketball portfolio with BSKT CUP

BETER is continuing to improve its sporting portfolio by expanding a basketball offering with BSKT CUP league.

BETER appoints Chuck Robinson as Chief Revenue Officer
BETER appoints Chuck Robinson as Chief Revenue Officer

BETER has strengthened its top management team with an industry heavyweight Chuck Robert Robinson, who will drive the company’s growth strategy as it continues to expand globally.

Driving innovation and trading performance with BETER’s closed-loop product cycle
Driving innovation and trading performance with BETER’s closed-loop product cycle

In a sector where players have so many options to choose from and different tastes depending on the day, SBC sat down with Sabov Evgeniy, BETER Sports Head of Trading, to discuss how player demands are constantly changing, what it means for the company’s trading team and for the industry moving forward.

BETER and BetConstruct collaborate for 24/7 Sports & Esports events
BETER and BetConstruct collaborate for 24/7 Sports & Esports events

BETER announces its new partnership with BetConstruct, a prominent iGaming software provider, to deliver its 24/7 sports & esports events. The deal is an extension of our previous partnership for a live casino product launched in early 2022.

Setka Cup opens new table tennis arena
Setka Cup opens new table tennis arena

We are delighted to announce that Setka Cup, the international table tennis platform, powered by BETER, has opened a new sports arena.

BETER extends partnership with Betbazar to distribute Live Casino product
BETER extends partnership with Betbazar to distribute Live Casino product

BETER, the leading provider of betting content and gaming solutions, has announced a
partnership extension with Betbazar, a B2B worldwide iGaming marketplace. Under the new
agreement, Betbazar will distribute BETER Live's games and services to operators across
Europe.

BETER Live cuts ribbon on two new studios in Romania
BETER Live cuts ribbon on two new studios in Romania

BETER Live has opened two new studios in Romania: European and Indian style — as demand for its games continues to grow at an incredible pace.

BETER Shortlisted in Three Categories for EGR B2B Awards 2023
BETER Shortlisted in Three Categories for EGR B2B Awards 2023

We are thrilled to announce that BETER has been shortlisted for three nominations at the EGR B2B Awards 2023.

<strong>BETER takes full control of content distribution</strong>
BETER takes full control of content distribution

Provider opts to part ways with Sportradar after hugely successful distribution collaboration as it pushes ahead with ambitious growth plans for its in-house sports and esports betting content.

BETER Live selects Edvardas Sadovskis as Chief Product Officer
BETER Live selects Edvardas Sadovskis as Chief Product Officer

BETER Live has named industry heavyweight Edvardas Sadovskis as Chief Product Officer as it continues to establish itself as a major player in the live content supplier space.

On your Marks. Get Set. Bet! Breaking down fast-esports betting content with BETER
On your Marks. Get Set. Bet! Breaking down fast-esports betting content with BETER

In order to shine a light on new fast esports betting content, and the wider esports betting product landscape, The Esports Journal interviewed Gal Ehrlich, CEO of betting content and data company BETER — a leader in the field of fast-betting content.

Anna Vikmane about the changing face of games studios
Anna Vikmane about the changing face of games studios

A panel of figures from industry games studios, including BETER Live’s Director, Anna Vikmane, discussed the challenges of entering the market, changing player habits, content preferences, and future trends that the industry should be aware of.

Delivering BETER products to next-gen players
Delivering BETER products to next-gen players

SBC spoke with general manager of BETER Sports, Maria Mashchenko, to find out her views on the current position of the gaming market, how BETER is currently placed within the industry and how it plans to develop in the future.

BETER jumps high with the Asian Basketball League
BETER jumps high with the Asian Basketball League

Focus Gaming News talks to Nikolay Vernydub, BETER Sports Deputy general manager, about the ABL’s potential for the gaming industry and the future of commercial basketball tournaments.

Nikolay Vernydub & Evgeniy Bekker for SBC News: looking towards a BETER future
Nikolay Vernydub & Evgeniy Bekker for SBC News: looking towards a BETER future

In a post-ICE rundown, our team members Nikolay Vernydub and Evgeniy Bekker spoke with SBC News about BETER’s flagship products and plans for 2023.

BETER’s plans to take its betting experience to the next level
BETER’s plans to take its betting experience to the next level

Evgeniy Bekker, General Manager of BETER Esports, talks to Esports Insider about how the company’s new first-on-the-market Dota 2 offering aims to increase bettor engagement and total bet volume for upcoming tournaments.

BETER expands its sports portfolio with national table tennis tournaments
BETER expands its sports portfolio with national table tennis tournaments

BETER expands its sports portfolio by providing live streaming and odds from official table tennis championships around the world. Clients of BETER will now have access to national tournaments taking place in Sweden, Brazil and India. More countries to be added soon.

BETER becomes esports provider for Fortuna Entertainment Group
BETER becomes esports provider for Fortuna Entertainment Group

BETER has extended its partnership with Fortuna Entertainment Group (FEG), the main omnichannel operator in Central and Eastern Europe. BETER will be providing FEG with an esports odds feed and full coverage of esports events and tournaments.

BETER team at ICE London 2023
BETER team at ICE London 2023

Our team had an absolute blast at ICE, meeting new people and catching up with old friends. It was an incredible opportunity to showcase our next-gen betting products and services to the industry and receive valuable feedback.

BETER Live pulls in a new direction with its first game show Gravity Roulette
BETER Live pulls in a new direction with its first game show Gravity Roulette

BETER Live is getting the ball rolling with a brand-new experience for players everywhere following the launch of its Gravity Roulette game show.

How major sports tournaments affect esports betting
How major sports tournaments affect esports betting

BETER Esports’ General Manager, Evgeniy Bekker, talks to Esports Insider to discuss how major sports tournaments affect esports betting and how operators can use these events to bolster potential offerings.

GRID powers BETER Esports portfolio
GRID powers BETER Esports portfolio

GRID, game data platform, and betting content and gaming solutions provider BETER, are looking to bring to BETER esports portfolio more official data-powered solutions.

How CS:GO maintains momentum as an esport and game
How CS:GO maintains momentum as an esport and game

Esports Insider: Evgeniy Bekker, Esports GM at BETER, discusses why CS:GO has continued to show signs of growth and development as a game, esport and betting offering.

BETER rolls out Dota 2 tournaments
BETER rolls out Dota 2 tournaments

BETER has extended its esports portfolio by adding the Dota 2 tournaments. These tournaments will be conducted by ESportsBattle.

BETER Live looks back at its key priorities and greatest achievements in 2022
BETER Live looks back at its key priorities and greatest achievements in 2022

Having officially launched in November last year, 2022 was the first full year for live casino provider BETER live. During this time, the company has achieved some impressive results, signing agreements with 25 new partners and increasing its presence in numerous regions.

BETER’s Setka Cup launches badminton tournaments
BETER’s Setka Cup launches badminton tournaments

BETER is expanding its sports portfolio by adding the sport of badminton to its offering.

<strong>CB100 pathways through gaming and beyond, with Gal Ehrlich</strong>
CB100 pathways through gaming and beyond, with Gal Ehrlich

Next in to the hot seat is Gal Ehrlich, CEO of BETER, who looks back on 13 years in the industry by welcoming a positive change in putting the player first, addresses the only way of staying ahead of the competition and asks if there’s a way to create a more unified industry-wide ESG effort.

Gal Ehrlich for Focus Gaming News: what BETER expects to reach in 2023
Gal Ehrlich for Focus Gaming News: what BETER expects to reach in 2023

Gal Ehrlich talked in an exclusive interview with Focus Gaming News about the ups and downs in 2022 and what BETER expects to reach in 2023.

BETER 2022 Review
BETER 2022 Review

I am exceptionally grateful to our team for helping us achieve what we once thought was impossible. Not only have we managed to achieve all of the above, but we are finishing the year stronger than ever, with significant growth across all of our product lines.

BETER Esports: national teams competitions are back on ESportsBattle!
BETER Esports: national teams competitions are back on ESportsBattle!

FIFA World Cup 2022 is reaching its height. Football fans’ emotions are off the scale, especially considering several surprise twists we have witnessed. The high tension of the football world accelerates bettors’ activity and interest in the efootball events.

BETER Live’s Gravity Blackjack: review by Live Casino Comparer
BETER Live’s Gravity Blackjack: review by Live Casino Comparer

In this review on Live Casino Comparer, Neil Walker explains how to play Gravity Blackjack, the side bets and how the multipliers work.

<strong>BETER</strong><em>’</em><strong>s Setka Cup opens table tennis arena in Poland</strong>
BETERs Setka Cup opens table tennis arena in Poland

This is the 13th sports arena of the Setka Cup, powered by betting and gaming content provider BETER, and the first launched by the platform in Poland. The opening of Gdańsk sports venue is another step in the Setka Cup’s ambitious expansion strategy.

BETER updates its esports tournaments
BETER updates its esports tournaments

Our team has successfully updated efootball, ebasketball and ehockey tournaments of BETER Esports vertical to the latest games versions — 23!

BETER Live has teamed up with game aggregator SoftGamings
BETER Live has teamed up with game aggregator SoftGamings

BETER Live games are already available on SoftGamings platform, so SoftGamings partners will be able to evaluate the new products very soon.

Maria Mashchenko appointed to Sports General Manager at BETER
Maria Mashchenko appointed to Sports General Manager at BETER

BETER has promoted Maria Mashchenko to the role of General Manager of the BETER Sports business unit.

BETER announces its new partnership with WeAreCasino
BETER announces its new partnership with WeAreCasino

BETER Live has partnered up with WeAreCasino, a young and dynamic content aggregator. WeAreCasino already works with a number of formidable partners, and now BETER Live will be the latest to add its state-of-the-art products to the mix.

BETER adds CS:GO 5×5 matches to its Esports portfolio
BETER adds CS:GO 5×5 matches to its Esports portfolio

We are excited to announce that ESportsBattle has added 5×5 matches to its CS:GO division!

BETER became an official odds provider of Bayes Esports marketplace BODEX
BETER became an official odds provider of Bayes Esports marketplace BODEX

BETER has become the official odds provider of BODEX — the recently launched Bayes Esports platform.

BETER expands its Esports portfolio with Volta 4×4 tournaments
BETER expands its Esports portfolio with Volta 4×4 tournaments

ESportsBattle, a tournaments platform powered by BETER, has recently added a new Volta mode matches to its efootball unit.

BETER rolls out new statistics widget and adds it to iFrame solution
BETER rolls out new statistics widget and adds it to iFrame solution

In an ongoing effort to create a more immersive and exciting betting experience for
the next-gen audience of operators, the leading content and data provider, BETER,
has rolled out the enhancement of its iFrame solution — new statistics widget.

The Future of esports with BETER
The Future of esports with BETER

Recently, BETER CEO, Gal Ehrlich took part in a highly topical panel discussion at the SBC
Summit Barcelona 2022 which was focused on investing in the future of esports. In his
speech he highlighted some of the challenges ahead for this promising gaming vertical. His
interesting input into the top-professionals’ dispute urged us to catch up with him to ask
some additional questions.

Anna Vikmane, BETER Live: operating in a time of adversity
Anna Vikmane, BETER Live: operating in a time of adversity

Speaking to SBC News, Anna Vikmane, Director of BETER Live, discusses the company’s response to the war in Ukraine and the work that her team has done to support one another during this difficult time.

BETER expands its sports portfolio with Asian Basketball League
BETER expands its sports portfolio with Asian Basketball League

25th October 2022 – BETER, the industry’s leading provider of next-gen betting content and gaming solutions, has added a new discipline to its sports offering. The company will now power and distribute the Asian Basketball League (ABL) events which will take place in Bishkek, the Kyrgyz Republic, and are organised in partnership with the National Basketball Federation.

BETER Live secures prestigious Malta licence
BETER Live secures prestigious Malta licence

Leading provider of engaging and entertaining live casino content gets the green light to partner with operators in all jurisdictions covered by the MGA.

Setka Cup has extended its partnership agreement with the Prague Table Tennis Association
Setka Cup has extended its partnership agreement with the Prague Table Tennis Association

The Setka Cup series of international 24/7 sports tournaments has extended its partnership agreement with the Czech Republic’s Prague Table Tennis Association.

BETER team at SBC Summit Barcelona: photoreport
BETER team at SBC Summit Barcelona: photoreport

6,000 senior executives, 2000 operators, 350 speakers, 200 exhibitors —
SBC Summit Barcelona conference and exhibition brought together global sports betting and igaming leaders to discuss the industry’s future, exchange knowledge and build powerful connections.

BETER appoints Evgeniy Bekker as Esports General Manager
BETER appoints Evgeniy Bekker as Esports General Manager

BETER has appointed Evgeniy Bekker as Esports General Manager, a newly created role. The appointment will allow our company to continue strengthening BETER Esports vertical to meet the company’s growth potential and market expansion plans.

Bayes & BETER: A Partnership to Benefit the Whole Industry?
Bayes & BETER: A Partnership to Benefit the Whole Industry?

In this exclusive double interview, igamingfuture.com asked Evgeniy Bekker, Esports GM, BETER and Martin Dachselt, Managing Director & CEO, Bayes Esports about the details of their new partnership.

BETER iFrame interface and latest fast-paced betting product, Gravity Blackjack
BETER iFrame interface and latest fast-paced betting product, Gravity Blackjack

Online gambling operators are fully aware of the huge potential that esports and esports betting has to offer, but very few have been able to provide compelling wagering experiences that meet let alone surpass the expectations of fans and bettors.

SBC Awards 2022: Silver mark in the “Industry Innovation of the Year” 
SBC Awards 2022: Silver mark in the “Industry Innovation of the Year” 

BETER won a silver mark in the “Industry Innovation of the Year” category at the SBC Awards 2022. The awards ceremony became a part of this autumn’s key industry event — SBC Summit Barcelona 2022.

ESportsBattle launches new ehockey tournaments
ESportsBattle launches new ehockey tournaments

We are thrilled to announce that ESportsBattle has recently launched new ehockey tournaments!

BETER and Bayes Esports extend strategic partnership
BETER and Bayes Esports extend strategic partnership

BETER, the industry’s leading provider of next-gen betting and gaming solutions has extended its strategic partnership with Bayes Esports, the world’s leading supplier for esports live data.

BETER Live adds more variety to QTech Games’ premier platform
BETER Live adds more variety to QTech Games’ premier platform

QTech Games, the number-one games distributor across Asia and all emerging markets, has penned its latest top-tier provider partnership with BETER Live, allowing its platform clients to access another multifaceted live-casino catalogue.

BETER is exhibiting at SBC Summit Barcelona 2022
BETER is exhibiting at SBC Summit Barcelona 2022

From September 20 to 22, leading provider of next-gen betting content and data BETER will be participating in SBC Summit Barcelona – a top-notch event which will see gaming industry leaders from all over the globe come together as we pass the midway point of 2022.

BETER team at G2E Asia: photoreport
BETER team at G2E Asia: photoreport

This year BETER decided to make its debut at this exclusive and must-attend event in Singapore! And now we’d like to share some photos with you.

BETER presents its latest game – Gravity Blackjack
BETER presents its latest game – Gravity Blackjack

Live casino provider BETER Live is always looking for new ways to provide gamers with electrifying entertainment and now has a new addition to its collection – Gravity Blackjack!


BETER’s Setka Cup is partnering with the Moldova Table Tennis Federation to promote integrity in the sport
BETER’s Setka Cup is partnering with the Moldova Table Tennis Federation to promote integrity in the sport

The Setka Cup is a popular international sports tournament powered by BETER – a leading provider of next-gen betting and gaming solutions. The tournament will be collaborating with the Moldova Table Tennis Federation to promote integrity within the sport.

Abios bolsters its eSoccer and eBasketball offering by securing a direct data partnership for BETER content
Abios bolsters its eSoccer and eBasketball offering by securing a direct data partnership for BETER content

Abios, part of the Kambi Group, has entered into a data partnership facilitated by Betbazar for the data rights and fast betting tournament content powered by BETER.

BETER presents its latest game, Sic Bo
BETER presents its latest game, Sic Bo

BETER Live is the live casino brand of next-gen betting content and data provider BETER, whose product verticals also cover fast sports, esports and gaming solutions. Games with live dealers are always in demand and have been going from strength to strength recently, enjoying popularity with customers all over the planet, and BETER’s innovative and authentic digital table games are evidence of this.

BETER partners up with SOFTSWISS
BETER partners up with SOFTSWISS

Next-gen betting and gaming provider BETER has announced the beginning of its collaboration with the SOFTSWISS Game Aggregator, an iGaming content hub including more than 12,000+ casino games.

BETER is debuting at G2E Asia with its next-gen offering
BETER is debuting at G2E Asia with its next-gen offering

Leading provider of next-gen betting content and data BETER is making its debut at G2E Asia 2022 — a must-attend marketplace for the Asian gaming and entertainment industry. 

BETER is to launch its brand-new iFrame solution to the industry
BETER is to launch its brand-new iFrame solution to the industry

The industry’s leading content and data provider, BETER is launching its new iFrame solution that reinvents the esports betting experience and provides the industry with an exciting and engaging user experience.

BETER adds in-play statistics widget to efootball live streams
BETER adds in-play statistics widget to efootball live streams

The leading content and data provider BETER has announced the enhancement of its 24/7 efootball live streams with an in-play statistics widget. This new feature is designed to provide bettors with additional information on players’ performance in ESportsBattle tournaments, and to create an even more electrifying betting experience. 

Charting esports’ rise to mainstream
Charting esports’ rise to mainstream

Evgeniy Bekker, Chief Trading Officer at BETER, believes that esports market entry is quite challenging due to competition, requiring companies to invest significantly in the trading department and access to non-delay game data.

Read more about the insights that Evgeniy shared with EGR.

BETER expands its Live Casino games line with Teen Patti
BETER expands its Live Casino games line with Teen Patti

Next-gen betting and gaming provider BETER adds a new live casino game, Bet on Teen Patti, to its collection.

BETER Has Been Shortlisted for SBC Awards 2022
BETER Has Been Shortlisted for SBC Awards 2022

Our company has been shortlisted for three categories at the SBC Awards 2022!

BETER agrees wide-ranging LatAm partnership with Bet Connections
BETER agrees wide-ranging LatAm partnership with Bet Connections

New sports and esports content deal to expand LatAm presence across several countries.

BETER’s Setka Cup opens new table tennis arenas in Europe
BETER’s Setka Cup opens new table tennis arenas in Europe

International sports tournament platform, the Setka Cup, which is powered by BETER, a leading provider of next-gen betting and gaming solutions, has announced the opening of multiple new locations across Europe.

BETER terminates all contracts with Russia
BETER terminates all contracts with Russia

The BETER team will now cease all business activities with its operator partners in the country and give notice on all cooperation with Russia-based suppliers.

BETER expands Esports offering with vast boost to Efootball events
BETER expands Esports offering with vast boost to Efootball events

Increase in games and exclusive distribution rights set to boost BETER Esports offering forward.

BETER appoints new Chief Revenue Officer
BETER appoints new Chief Revenue Officer

Yori Arami is ready to take BETER’s efficiency to a whole new level.

New era of betting: BETER is the bridge between now and the future
New era of betting: BETER is the bridge between now and the future

BETER’s CEO, Gal Ehrlich, in the interview for SBC news, spoke about the company’s repositioning, significant upgrade of BETER’s products and service provision, and the new era of betting that BETER will provide to next-gen players.

BETER Partners with Betlive to Provide Next-Gen Players of Georgia with Fast Sports and Esports Content
BETER Partners with Betlive to Provide Next-Gen Players of Georgia with Fast Sports and Esports Content

We are excited to announce our new partnership with Betlive.

BETER is implementing heart rate monitors to table tennis streams
BETER is implementing heart rate monitors to table tennis streams

We are excited to announce BETER has taken Setka Cup to the next level by integrating on-court table tennis players’ heart rate data into its offering.

BETER announces major branding and services overhaul
BETER announces major branding and services overhaul

Leading B2B provider of next-gen betting and gaming solutions to meet demand of new era bettors

BETER launches BETER Live to bring new era of live casino
BETER launches BETER Live to bring new era of live casino

Next-gen gaming experts BETER ready to transform live casino vertical.

BETER has partnered with M88
BETER has partnered with M88

We are excited to announce that BETER has partnered with the leading Asian sportsbook M88.

BETER Shortlisted in Two Categories for SBC Awards 2021
BETER Shortlisted in Two Categories for SBC Awards 2021

We are thrilled to announce that BETER has been shortlisted in two categories for the SBC Awards 2021.

Efootball streams have got a new engagement feature by BETER
Efootball streams have got a new engagement feature by BETER

Leading sports and esports content provider for sportsbooks, BETER, has added heart monitors to improve live streaming of efootball ESportsBattle tournaments.

BETER has increased the amount of Setka Cup’s content
BETER has increased the amount of Setka Cup’s content

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength.

BETER’s new CEO strategic plans
BETER’s new CEO strategic plans

20 days after being appointed BETER’s new CEO, Gal Ehrlich gave a presentation to the entire team about the company’s long-term strategy.

Setka Cup has partnered with the Prague Table Tennis Association
Setka Cup has partnered with the Prague Table Tennis Association

Setka Cup international 24/7 sports tournaments have reached an official partnership with the Table Tennis Association in the Czech Republic.

BETER welcomes Gal Ehrlich as a new CEO
BETER welcomes Gal Ehrlich as a new CEO

We’re very proud to announce our team has been strengthened with a new Chief Executive Officer — Gal Ehrlich.

BETER and Setka Cup launch beach volleyball tournaments
BETER and Setka Cup launch beach volleyball tournaments

Greatest news! BETER launches a new sports discipline — beach volleyball.

BETER signs strategic partnership with Bayes Esports
BETER signs strategic partnership with Bayes Esports

We’re delighted to announce BETER has made yet more inroads into the esports world by entering into a strategic partnership with esports data gurus Bayes Esports.

BETER now provides CS:GO matches in new format
BETER now provides CS:GO matches in new format

ports & esports betting provider BETER has expanded its offer with a new format of CS:GO events.

BETER has partnered with Asia Pro League tournament organizer
BETER has partnered with Asia Pro League tournament organizer

Sports and esports betting provider BETER became a partner of Asia Pro League, a new sports league in Central Asia.

Setka Cup opens location for table tennis tournament in EU
Setka Cup opens location for table tennis tournament in EU

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union.

BETER shortlisted at EGR B2B Awards 2021 in 4 categories
BETER shortlisted at EGR B2B Awards 2021 in 4 categories

We are glad to announce, BETER has been shortlisted in 4 categories at one of the top gaming awards — EGR B2B Awards 2021.

Three years of BETER – creating fast ‘beterable’ content for the betting industry
Three years of BETER – creating fast ‘beterable’ content for the betting industry

Alex Barkar, founder and CEO of BETER, provides a timeline for the company’s journey from sports content startup to becoming an established provider targeting maximum reach for its solutions.

Setka Cup opens new location in Ukraine
Setka Cup opens new location in Ukraine

Ukraine’s largest platform for table tennis development, the Setka Cup which is powered by BETER, has opened a new location in Lviv.

Higher audience engagement with new professional esports mode
Higher audience engagement with new professional esports mode

BETER introduces a professional esports format for higher audience engagement — the MASTER CUP eFootball Tournament (UT mode).

CS:GO new team-play mode for better gaming experience
CS:GO new team-play mode for better gaming experience

BETER empowers ESportsBattle and introduces duo (2×2) team-play format for higher engagement of bettors and CS:GO players.

New professional ice hockey mode for better customer engagement and experience
New professional ice hockey mode for better customer engagement and experience

BETER team is delighted to introduce one more professional esports format — the ICE HOCKEY MASTER CUP Tournament (UT Mode).