In a post-ICE rundown, our team members Nikolay Vernydub and Evgeniy Bekker spoke with SBC News about BETER’s flagship products and plans for 2023.

Evgeniy Bekker, General Manager of BETER Esports, talks to Esports Insider about how the company’s new first-on-the-market Dota 2 offering aims to increase bettor engagement and total bet volume for upcoming tournaments.

BETER expands its sports portfolio by providing live streaming and odds from official table tennis championships around the world. Clients of BETER will now have access to national tournaments taking place in Sweden, Brazil and India. More countries to be added soon.

BETER has extended its partnership with Fortuna Entertainment Group (FEG), the main omnichannel operator in Central and Eastern Europe. BETER will be providing FEG with an esports odds feed and full coverage of esports events and tournaments.

Our team had an absolute blast at ICE, meeting new people and catching up with old friends. It was an incredible opportunity to showcase our next-gen betting products and services to the industry and receive valuable feedback.

BETER Live is getting the ball rolling with a brand-new experience for players everywhere following the launch of its Gravity Roulette game show.

BETER Esports’ General Manager, Evgeniy Bekker, talks to Esports Insider to discuss how major sports tournaments affect esports betting and how operators can use these events to bolster potential offerings.

GRID, game data platform, and betting content and gaming solutions provider BETER, are looking to bring to BETER esports portfolio more official data-powered solutions.

Esports Insider: Evgeniy Bekker, Esports GM at BETER, discusses why CS:GO has continued to show signs of growth and development as a game, esport and betting offering.

BETER has extended its esports portfolio by adding the Dota 2 tournaments. These tournaments will be conducted by ESportsBattle.

Having officially launched in November last year, 2022 was the first full year for live casino provider BETER live. During this time, the company has achieved some impressive results, signing agreements with 25 new partners and increasing its presence in numerous regions.

BETER is expanding its sports portfolio by adding the sport of badminton to its offering.

Next in to the hot seat is Gal Ehrlich, CEO of BETER, who looks back on 13 years in the industry by welcoming a positive change in putting the player first, addresses the only way of staying ahead of the competition and asks if there’s a way to create a more unified industry-wide ESG effort.

Gal Ehrlich talked in an exclusive interview with Focus Gaming News about the ups and downs in 2022 and what BETER expects to reach in 2023.

I am exceptionally grateful to our team for helping us achieve what we once thought was impossible. Not only have we managed to achieve all of the above, but we are finishing the year stronger than ever, with significant growth across all of our product lines.

FIFA World Cup 2022 is reaching its height. Football fans’ emotions are off the scale, especially considering several surprise twists we have witnessed. The high tension of the football world accelerates bettors’ activity and interest in the efootball events.

In this review on Live Casino Comparer, Neil Walker explains how to play Gravity Blackjack, the side bets and how the multipliers work.

This is the 13th sports arena of the Setka Cup, powered by betting and gaming content provider BETER, and the first launched by the platform in Poland. The opening of Gdańsk sports venue is another step in the Setka Cup’s ambitious expansion strategy.

Our team has successfully updated efootball, ebasketball and ehockey tournaments of BETER Esports vertical to the latest games versions — 23!

BETER Live games are already available on SoftGamings platform, so SoftGamings partners will be able to evaluate the new products very soon.

BETER has promoted Maria Mashchenko to the role of General Manager of the BETER Sports business unit.

BETER Live has partnered up with WeAreCasino, a young and dynamic content aggregator. WeAreCasino already works with a number of formidable partners, and now BETER Live will be the latest to add its state-of-the-art products to the mix.

We are excited to announce that ESportsBattle has added 5×5 matches to its CS:GO division!

BETER has become the official odds provider of BODEX — the recently launched Bayes Esports platform.

ESportsBattle, a tournaments platform powered by BETER, has recently added a new Volta mode matches to its efootball unit.

In an ongoing effort to create a more immersive and exciting betting experience for
the next-gen audience of operators, the leading content and data provider, BETER,
has rolled out the enhancement of its iFrame solution — new statistics widget.

Recently, BETER CEO, Gal Ehrlich took part in a highly topical panel discussion at the SBC
Summit Barcelona 2022 which was focused on investing in the future of esports. In his
speech he highlighted some of the challenges ahead for this promising gaming vertical. His
interesting input into the top-professionals’ dispute urged us to catch up with him to ask
some additional questions.

Speaking to SBC News, Anna Vikmane, Director of BETER Live, discusses the company’s response to the war in Ukraine and the work that her team has done to support one another during this difficult time.

25th October 2022 – BETER, the industry’s leading provider of next-gen betting content and gaming solutions, has added a new discipline to its sports offering. The company will now power and distribute the Asian Basketball League (ABL) events which will take place in Bishkek, the Kyrgyz Republic, and are organised in partnership with the National Basketball Federation.

Leading provider of engaging and entertaining live casino content gets the green light to partner with operators in all jurisdictions covered by the MGA.

The Setka Cup series of international 24/7 sports tournaments has extended its partnership agreement with the Czech Republic’s Prague Table Tennis Association.

6,000 senior executives, 2000 operators, 350 speakers, 200 exhibitors —
SBC Summit Barcelona conference and exhibition brought together global sports betting and igaming leaders to discuss the industry’s future, exchange knowledge and build powerful connections.

BETER has appointed Evgeniy Bekker as Esports General Manager, a newly created role. The appointment will allow our company to continue strengthening BETER Esports vertical to meet the company’s growth potential and market expansion plans.

In this exclusive double interview, igamingfuture.com asked Evgeniy Bekker, Esports GM, BETER and Martin Dachselt, Managing Director & CEO, Bayes Esports about the details of their new partnership.

Online gambling operators are fully aware of the huge potential that esports and esports betting has to offer, but very few have been able to provide compelling wagering experiences that meet let alone surpass the expectations of fans and bettors.

BETER won a silver mark in the “Industry Innovation of the Year” category at the SBC Awards 2022. The awards ceremony became a part of this autumn’s key industry event — SBC Summit Barcelona 2022.

We are thrilled to announce that ESportsBattle has recently launched new ehockey tournaments!

BETER, the industry’s leading provider of next-gen betting and gaming solutions has extended its strategic partnership with Bayes Esports, the world’s leading supplier for esports live data.

QTech Games, the number-one games distributor across Asia and all emerging markets, has penned its latest top-tier provider partnership with BETER Live, allowing its platform clients to access another multifaceted live-casino catalogue.

From September 20 to 22, leading provider of next-gen betting content and data BETER will be participating in SBC Summit Barcelona – a top-notch event which will see gaming industry leaders from all over the globe come together as we pass the midway point of 2022.

This year BETER decided to make its debut at this exclusive and must-attend event in Singapore! And now we’d like to share some photos with you.

Live casino provider BETER Live is always looking for new ways to provide gamers with electrifying entertainment and now has a new addition to its collection – Gravity Blackjack!


The Setka Cup is a popular international sports tournament powered by BETER – a leading provider of next-gen betting and gaming solutions. The tournament will be collaborating with the Moldova Table Tennis Federation to promote integrity within the sport.

Abios, part of the Kambi Group, has entered into a data partnership facilitated by Betbazar for the data rights and fast betting tournament content powered by BETER.

BETER Live is the live casino brand of next-gen betting content and data provider BETER, whose product verticals also cover fast sports, esports and gaming solutions. Games with live dealers are always in demand and have been going from strength to strength recently, enjoying popularity with customers all over the planet, and BETER’s innovative and authentic digital table games are evidence of this.

Next-gen betting and gaming provider BETER has announced the beginning of its collaboration with the SOFTSWISS Game Aggregator, an iGaming content hub including more than 12,000+ casino games.

Leading provider of next-gen betting content and data BETER is making its debut at G2E Asia 2022 — a must-attend marketplace for the Asian gaming and entertainment industry. 

The industry’s leading content and data provider, BETER is launching its new iFrame solution that reinvents the esports betting experience and provides the industry with an exciting and engaging user experience.

The leading content and data provider BETER has announced the enhancement of its 24/7 efootball live streams with an in-play statistics widget. This new feature is designed to provide bettors with additional information on players’ performance in ESportsBattle tournaments, and to create an even more electrifying betting experience. 

Evgeniy Bekker, Chief Trading Officer at BETER, believes that esports market entry is quite challenging due to competition, requiring companies to invest significantly in the trading department and access to non-delay game data.

Read more about the insights that Evgeniy shared with EGR.

Next-gen betting and gaming provider BETER adds a new live casino game, Bet on Teen Patti, to its collection.

Our company has been shortlisted for three categories at the SBC Awards 2022!

New sports and esports content deal to expand LatAm presence across several countries.

International sports tournament platform, the Setka Cup, which is powered by BETER, a leading provider of next-gen betting and gaming solutions, has announced the opening of multiple new locations across Europe.

The BETER team will now cease all business activities with its operator partners in the country and give notice on all cooperation with Russia-based suppliers.

Increase in games and exclusive distribution rights set to boost BETER Esports offering forward.

Yori Arami is ready to take BETER’s efficiency to a whole new level.

BETER’s CEO, Gal Ehrlich, in the interview for SBC news, spoke about the company’s repositioning, significant upgrade of BETER’s products and service provision, and the new era of betting that BETER will provide to next-gen players.

We are excited to announce our new partnership with Betlive.

We are excited to announce BETER has taken Setka Cup to the next level by integrating on-court table tennis players’ heart rate data into its offering.

Leading B2B provider of next-gen betting and gaming solutions to meet demand of new era bettors

Next-gen gaming experts BETER ready to transform live casino vertical.

We are excited to announce that BETER has partnered with the leading Asian sportsbook M88.

We are thrilled to announce that BETER has been shortlisted in two categories for the SBC Awards 2021.

Leading sports and esports content provider for sportsbooks, BETER, has added heart monitors to improve live streaming of efootball ESportsBattle tournaments.

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength.

20 days after being appointed BETER’s new CEO, Gal Ehrlich gave a presentation to the entire team about the company’s long-term strategy.

Setka Cup international 24/7 sports tournaments have reached an official partnership with the Table Tennis Association in the Czech Republic.

We’re very proud to announce our team has been strengthened with a new Chief Executive Officer — Gal Ehrlich.

Greatest news! BETER launches a new sports discipline — beach volleyball.

We’re delighted to announce BETER has made yet more inroads into the esports world by entering into a strategic partnership with esports data gurus Bayes Esports.

ports & esports betting provider BETER has expanded its offer with a new format of CS:GO events.

Sports and esports betting provider BETER became a partner of Asia Pro League, a new sports league in Central Asia.

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union.

We are glad to announce, BETER has been shortlisted in 4 categories at one of the top gaming awards — EGR B2B Awards 2021.

Alex Barkar, founder and CEO of BETER, provides a timeline for the company’s journey from sports content startup to becoming an established provider targeting maximum reach for its solutions.

Ukraine’s largest platform for table tennis development, the Setka Cup which is powered by BETER, has opened a new location in Lviv.

BETER introduces a professional esports format for higher audience engagement — the MASTER CUP eFootball Tournament (UT mode).

BETER empowers ESportsBattle and introduces duo (2×2) team-play format for higher engagement of bettors and CS:GO players.

BETER team is delighted to introduce one more professional esports format — the ICE HOCKEY MASTER CUP Tournament (UT Mode).