This makes BETER the first supplier to introduce a fast-paced eTennis format to the market, enabling
operators to stand out with a truly unique product, provided with live streams, real-time data, and
hyper-accurate odds.
The new discipline follows Grand Slam rules and consists of three sets. BETER is initially offering
around 400 events per month, each lasting approximately 40 minutes, with competitions held daily
from 07:00 to 15:30 CET. The supplier also plans to scale up to 2,200 monthly events by the end of
the year, featuring various match formats across two concurrent 24/7 streams.
What truly sets eTennis apart is that bettors engage with real-world superstars rather than generic
avatars. Familiar faces include Novak Djokovic, Roger Federer, Carlos Alcaraz, Jannik Sinner, Rafael
Nadal, Gaël Monfils, Casper Ruud, Alex de Minaur, and more. This roster is curated based on
sportsbooks’ feedback to ensure immediate recognition and wide appeal.
BETER’s exclusive ESportsBattle tournaments deliver non-stop betting action across popular titles,
including eFootball, eBasketball, eHockey, and now eTennis. With the addition of this latest
discipline, BETER offers operators’ customers approximately 500,000 esports matches annually, with
up to 50 markets per event. Operators benefit from a sustainable average margin of 7.5%. All
matches are provided with 24/7 live streaming, real-time data, and odds.
BETER’s in-house Integrity team continuously monitors all events to ensure compliance with the
highest standards of fair play.
Gal Ehrlich, CEO of BETER, said: “At BETER, we continue to mirror the most popular real-world sports
with fast-paced esports counterparts to engage next-gen bettors. The addition of eTennis to our
flagship ESportsBattle tournaments is the perfect next step.
“Interest in tennis is incredibly high among players, and this has led to a huge surge in demand
among sportsbooks for an esports version of the game. We’re thrilled to now fill this gap in the
market with a completely new offering.
“The great thing about our eTennis is that it’s overseen by our Integrity team, ensuring a highly
controlled environment and a close-to-zero risk of match-fixing — unlike real tennis, where suspicious
betting alerts occur more frequently.”
Adam Conway, General Manager of Esports Business Division at BETER, added: “Tennis is an
incredibly popular sport worldwide, so it made perfect sense to add eTennis to our ESportsBattle
tournaments — especially given the rising demand among operators and bettors for fast, round-the-
clock esports content.
“At BETER, we’re committed to offering the best esports product suite in the market. That’s why
we’re not only launching a never-before-seen eTennis offering, but also aiming to exceed 500,000
esports events annually across all four disciplines — a scale unmatched in the industry.
“We look forward to seeing our partners benefit from these new eTennis tournaments.”
