BETER supplies next-gen betting solutions for the global betting industry, powering mutliple sports disciplines and esports tournaments.

Our mission is to make the betting experience BETER for next-gen players, providing them with the fast-paced entertainment we know they want.

Request demo


In 2020

we created the concept of 'BETERable content' and set up a new niche paradigm by inserting this concept into our product naming. In this new niche, each piece of sports or esports content can become betting content (be beterized), be combined with accurate odds and live data.

Picture 924
image 927
We created

and provided beterable (fast betting) content, odds, and live data. We've also ensured operators with an opportunity to 'beterize' their tournaments, making the competitions they create beterable, available to bettors.

The brand's mission

was to further develop the fast betting niche and meet the needs and demands of everyone in the betting industry. In other words, we aimed to provide a plethora of 'beterable' content that empowers everyone — be it players, sportsbooks, bettors or fans.

Picture 930

HOW IT is today

At the end of 2021, we decided to revamp our positioning as BETER became better: we increased the number of the events, added new products, features and solutions, hence updated our vision and mission.

BETER is the industry's leading provider of next-gen content and data, spanning fast sports, esports and gaming solutions.

Our mission is to provide the next-gen players with the fast-paced and BETER entertainment we know they want

Our new slogan is 'next-gen gaming'

image 933

We want to make the betting experience BETER for the next-gen player.

image 936

We get the new generation of players and know how to make the gaming experience faster, easier, and BETER for them.

image 939

We offer the ultimate next-gen gaming experience because everything we do is BETER.


  2018 2019 2020 2021 Today
Clients GEO CIS CIS CIS World World
Sports & esports matches monthly 300+ 800+ 11,000+ 23,000+ 42,000+
Sports & esports tournaments Setka Cup Setka Cup

Setka Cup, ESportsBattle

Setka Cup, ESportsBattle, Virtual eComp

Setka Cup, ESportsBattle, Virtual eComp

Tournaments participants 60 300+ 800+ 1,000+ 1,500+
Verticals Sports Sports Sports, Esports Sports, Esports Sports, Esports
Employees 1 15 97 300+


Join BETER team
Get in touch with us!

Retention, engagement and entertainment. We’ve got it all and guarantee your players will love what we have to offer.

Contact us