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BETER is a leading provider of fast sports & esports content, live streaming, live data and statistics for the industry.

Company

Since 2018, BETER have been powering 8 different sports and esports disciplines of the Setka Cup, ESportsBattle and Asia Pro League and making their content ‘beterable’, i.e. providing live streaming, live data and statistics for these tournaments. We can also price up international and local esports tournaments and offer in-play, as well as pre-match trading with instant bet settlement.

We make more than 25,000 events per month ‘beterable’. Our efootball and table tennis products are currently some of the fastest-growing products on the market in terms of revenue generation. They are also hugely popular with bettors and 35 million people in 152 countries watch BETER live streams every month.

Our mission is to further develop the fast content niche, as well as meet the needs and demands of everyone in the industry. In other words, we aim to provide a plethora of ‘beterable’ content that empowers everyone, be it players, sportsbooks, bettors or fans.

Clients

Working with some of the world's largest sportsbooks, we offer comprehensive end-to-end solutions, bespoke services and reliable data-driven products tailored to meet the needs of any business model.
Reliable provider
  • a team of 300+ employees, including an experienced trading team
  • IT solutions, tools & mathematical models developed by our specialist in-house team
  • 14 sports arenas run by BETER
Profitable products
  • the most competitive sports & esports products
  • stable, predictable profits
  • unrivalled coverage of top-rated events
  • trusted & verified by leading sportsbooks
  • engaging BETER content
High quality services
  • comprehensive 24/7 trading, technical & operational support
  • 360 approach and flexible terms of cooperation to suit every client
  • Risk Management tools tailored to clients’ needs

Products

Fill free airtime, secure profits and maximise KPIs.
Сlients can take advantage of all our services as a complete package, or pick and choose from the services we offer in accordance with their individual needs. Our products are designed to maximise customer engagement and operators’ revenue growth.
28,000+ events per month
in-play & prematch
20+ bespoke markets per event
8 of the most popular sports & esports disciplines
an experienced trading team
predictable margin
24/7/365 support
IT solutions developed by our in-house team
minimum-latency data feed
up to 20 matches simultaneously
35M+ views per month
popular in 150+ countries

Tournaments

What makes our tournament products stand out from the crowd is that they’ve been designed, from the ground up, with the specific needs of the industry in mind.

BETER provides 24/7/365 live streaming of tournaments, as well as statistics and live data so precise you can set your watch to it.

All Setka Cup, ESportsBattle, and Virtual eComp tournaments are powered by BETER and organised in strict accordance with these tournaments’ policies of transparency and fairness, which makes our products safe and trustworthy.

Also, BETER provides accurate data for basketball tournaments Asia Pro League and distributes this tournament.

World esports tournaments

We cover international, national and local esports tournaments. We also price up pre-match and in-play professional esports events, as well as a wide range of other tournaments. At present, we cover 18,000+ events per year.

Services for our clients

We adapt our products and services to suit clients’ needs to ensure they get predictable margins and maximise their profits. We offer our products both as a complete suite, or stand alone services which clients can mix and match to suit their needs.

Intuitive Client Console

Our client console has been designed to ensure data is delivered in the blink of an eye and that all our products are easy to use.

Tailored Risk Management

Our unique solutions ensure that clients get a steady stream of income that they can count on.

Comprehensive & fast support

Our trading, operations and technical support teams respond to all requests in a flash.

Wide-ranging Marketing Assistance

Our comprehensive marketing assistance, which provides everything from promotional kits to media plans, and much, much more, will help increase customer engagement.

Opportunities for tournaments organizers

If you want to become a part of the sports & esports industry our team will organize live streaming of your tournaments and provide accurate live & prematch data for your events, as well as full-cycle services to make your sports & esports tournaments BETERable.

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