The ADM’s decision to add the Setka Cup series, distributed exclusively by BETER, to its list of authorised fixed-odds betting events (Manifestazioni Scommesse a Quota Fissa autorizzate) means Italian-licensed operators can now legally accept wagers on the tournaments for the first time.
Setka Cup is currently available on the local domain of BETER’s long-term operator partner, bet365.
BETER exclusively delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 740,000 fast-paced events annually, offering up to 50 markets per event and an average operator margin of over 8%, exceeding the market standard.
Its esports portfolio includes the ESportsBattle product, featuring eFootball, eBasketball, eHockey and eTennis. Its sports portfolio features Setka Cup table tennis content and the BSKT Cup basketball league.
All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair-play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.
Gal Ehrlich, CEO of BETER, said: “Italy is one of the most important European markets for BETER and one of the most tightly regulated betting markets, so having the ADM add the Setka Cup to its list of authorised fixed-odds betting events carries real weight and further strengthens our position in the region.
It allows operators to accept bets on a new form of live betting in the country, putting our exclusive table tennis content in front of a major new audience while supporting our ongoing expansion plans.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Entering a new regulated market requires a thorough understanding of its specific legal and regulatory framework, and our team’s methodical approach is central to making that process successful.
It is only through operating within each jurisdiction’s framework that sustained expansion is possible. Hence, this approval represents another important milestone for BETER that will help us accelerate our growth while upholding the highest compliance and regulatory standards.”
