This is the second consecutive year that BETER has won the category, reflecting the continued demand for its fast-paced esports products among operators worldwide and the company’s ongoing commitment to product innovation and improvement.
The award is also BETER’s fifth industry accolade of 2026, adding to what has already been a strong year for the company and its esports portfolio.
The EGR B2B Awards recognise the companies powering the global iGaming industry across product quality, innovation, reliability, and service.
BETER delivers more than 550,000 events annually through its exclusive ESportsBattle content, covering eFootball, eBasketball, eHockey, and eTennis. The offering provides operators with up to 50 markets per event and an average operator margin of 7.5%+.
BETER’s exclusive ESportsBattle content has also received ESIC Gold Standard Accreditation in 2025, further reinforcing its reputation as one of the most trusted names in high-frequency betting content.
ESportsBattle is now available in several US states, including Kentucky, New Jersey, Arizona, Florida, and Colorado, with further expansion remaining a key priority for the company this year. Internationally, the product has been integrated by leading operators and aggregators, including Wplay, LV BET, Hard Rock Bet, Entain, Meridianbet, bet365, and others.
The company has also recently expanded its eFootball offering with more than 4,200 monthly events tailored to key US betting hours, providing operators with broader coverage ahead of one of the biggest tournaments on the global football calendar.
BETER also powers its Esports Odds Feed, delivering market-leading odds with industry-leading uptime across more than 450 tournaments globally. Covering more than 40,000 pre-match and live events annually across top titles, including CS2, Dota 2, League of Legends, Valorant, and many others, the offering is supported by a team of in-house traders.
All of BETER’s content is underpinned by its dedicated Integrity team, ensuring fair play standards through 24/7 monitoring and close cooperation with key sports integrity bodies, including IBIA and ESIC, as well as sports federations. As a result, only 0.02% of matches have been flagged as suspicious in the past 12 months.
BETER team at the EGR B2B Awards 2026
Adam Conway, General Manager of the Esports Business Unit at BETER, said: “Winning this award for the second year in a row is a proud moment for our team and a strong sign that operators continue to see the value of our esports products.
“Our products are built to give operators fast, reliable content that performs around the clock, not only during peak betting hours, while complementing traditional sports. That consistency is what makes the product so important in today’s sportsbook environment.
“We have continued to expand the portfolio, strengthen our US presence, and enhance our eFootball offering. Winning this category again reflects the trust that operators, partners, and the wider industry place in our products and people.
“This recognition reflects the dedication and expertise of teams across the business, including product development, trading, technology, integrity, operations, legal, commercial, marketing, and many others who contribute to our success every day. While we are proud of this achievement, it also motivates us to keep raising the bar, expanding further in regulated markets, and maintaining the high standards that have made BETER one of the industry’s leading providers of fast-paced betting content.”
