The licence covers BETER’s flagship ESportsBattle tournaments (featuring eFootball and eBasketball among the first disciplines) and Setka Cup table tennis series, both of which are now live on the Colorado domain of tier-one sportsbook bet365, a long-standing BETER partner also operating in multiple U.S. states.
This launch marks the first time U.S. players can experience ESportsBattle tournaments.
Colorado becomes the second U.S. state where BETER has received regulatory approval to offer its products, following the Vendor Registration granted by the New Jersey Division of Gaming Enforcement (DGE) in April, which provided the supplier with the opportunity to launch its Setka Cup series and make it available to bettors in the state.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event, with an average operator margin exceeding 7.5%.
Gal Ehrlich, CEO of BETER, said: “This is another milestone moment for BETER as we continue to expand our presence across the United States, a market where we see huge demand for our next-gen products.
“The U.S. is considered one of the most tightly regulated markets in the world, so securing approval in Colorado is a testament to the dedication of our legal team and the outstanding quality of our products, especially in terms of integrity and adherence to the rules of fair play.
“It’s an honor to launch in Colorado with bet365, an esteemed partner of ours and one of the top brands in the U.S. market, making its Colorado players the first in the country to access ESportsBattle tournaments.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “It is an important step for BETER, and it aligns with our wider strategy of securing approvals and launching our exclusive products for bettors across all key regulated U.S. states.
“As always, I would like to thank our trusted partner, the law firm Blank Rome, for supporting our licensing efforts in Colorado and for their continued work with us as we actively pursue licenses in other U.S. jurisdictions, including such states as North Carolina, Arizona, Indiana, and others.”
