The registration allows BETER to provide Alberta-licensed operators with live streams, real-time data, and odds for its exclusive portfolio of fast-paced esports and sports content, including its ESportsBattle eLeagues, Setka Cup table tennis series, and BSKT Cup basketball league.
Alberta represents another important milestone in BETER’s broader North American expansion strategy and strengthens the company’s presence in Canada. With registrations now secured in both Ontario and Alberta, BETER is expanding its reach across the country’s regulated gaming market. The provider already holds ten regulatory approvals across the United States and continues to pursue additional approvals in other states.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 740,000 fast-paced events annually, offering up to 50 markets per event and an average operator margin of more than 8%, exceeding the market standard.
Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio includes the Setka Cup table tennis series and BSKT Cup basketball league.
BETER’s dedicated Integrity team underpins all its exclusive content, providing 24/7 monitoring and working closely with leading sports integrity organisations, including IBIA and ESIC, as well as sports federations, to uphold strict fair-play standards across its events.
Gal Ehrlich, CEO of BETER, said: “Expanding into Alberta is another important step in BETER’s growth across the Canadian market and strengthens our position in North America. Alberta’s regulated market provides new opportunities for operators to access our exclusive products, supported by reliable data, live streams, and odds.
Success in Alberta demonstrates the continued demand for BETER’s round-the-clock content and reinforces our commitment to building a strong and sustainable presence in Canada.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our Alberta registration reflects our continued commitment to meeting the highest regulatory and compliance standards in every market we enter.
With registrations now secured in both Ontario and Alberta, we are continuing to expand our presence in North America while maintaining a strong focus on regulatory compliance, sustainable growth, and trusted relationships with our operator partners and stakeholders.
Both registrations were secured in close collaboration with our Toronto-based trusted partner, law firm GME Law, whose team worked tirelessly with regulators to make this expansion possible.”
