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BETER CEO Gal Ehrlich Wins CEE iGaming Leader of the Year at GamingTECH Awards 2026

We’re proud to announce that our CEO, Gal Ehrlich, has won the CEE iGaming Leader of the Year award at the GamingTECH Awards 2026.

This recognition is a great honour for the whole BETER team, and we sincerely thank everyone across the European iGaming community who voted for Gal and supported us. 

We are also grateful to our partners, industry experts, and peers for their trust and continued support.

Gal has been leading BETER since 2021, guiding the company through a major phase of growth, especially over the last year, expanding our portfolio across esports and sports fast-paced content to more than 700,000 events annually, while also strengthening our global footprint, including entry into the U.S. market.

We are truly proud to reach new heights under his consistent and strategic leadership! 

Mar 26, 2026
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Gal Ehrlich's view on US sports betting market

As the US sports betting market continues to post record-breaking revenues, simply securing market access is no longer enough. For the first wave of suppliers entering the US, the priority was straightforward: navigate regulation, obtain licences and establish a foothold in one of the world’s fastest-growing betting markets.

Jul 14, 2026
Regulatory readiness as a competitive advantage: why LatAm sportsbooks need regulator-ready content partners

Originally published by Gaming Intelligence Español, this article by Valeriia Tarchynska, Chief Legal Officer at BETER, explores why regulatory readiness is becoming a competitive advantage for fast-paced content providers in LatAm. As the region’s betting markets continue to mature, operators increasingly need partners that combine performance with legal clarity, product documentation, integrity evidence, and readiness for regulated markets.

Jul 08, 2026
BETER’s Tsotne Mdivani to speak at SBC Summit Tbilisi

Tsotne Mdivani, Head of Sports Product Management at BETER, will speak at SBC Summit Tbilisi, taking place at the Sheraton Grand Tbilisi Metechi Palace in Georgia on 15–16 July.

Jul 03, 2026
Meet BETER at iGB L!VE London

On 1–2 July, BETER’s delegation, including Chuck Robinson, Chief Revenue Officer, Adam Conway, General Manager of Esports, and Stefanos Patsourakos, Regional Sales Director, will be in London for iGB L!VE.

Jun 23, 2026
A promotional image for BETER's new eFootball tournament format shows football players in silhouette set against bright stage lighting.
BETER expands ESportsBattle eFootball offering with new World Cup One Day format

1 Day. 1 World Cup. 104 Matches. World Cup One Day is now live.
BETER has expanded its ESportsBattle eFootball offering with a new World Cup One Day tournament format, delivering a complete World Cup-style competition compressed into a single day.

Jun 23, 2026

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