In his new role at BETER, Matias will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators. Based in Argentina, he will also manage relationships with existing partners to ensure they maximize the benefits of the provider’s next-gen content offering, while further strengthening BETER’s presence across the continent.
Matias is an experienced business development professional with a career spanning over two decades. For the last eight years, he has focused on the iGaming sector with strong expertise in the Latin American market, holding different positions at prominent companies such as Stats Perform, Altenar, and LSports, where he was instrumental in expanding their business operations.
BETER’s commitment to the region is backed by its robust regulatory standing. The company has necessary regulatory approvals to operate in major jurisdictions, including Peru and Argentina (specifically the City of Buenos Aires). This enables BETER to work directly with licensed operators, providing them with its esports and sports content tailored to the local market’s needs and players.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market and one that has become incredibly important for BETER with our products already live with big-name operators in Argentina, Peru, Brazil, and beyond.
“We have bold and ambitious plans for the region, as our products are in increasing demand there, and Matias’ appointment as LatAm Business Development Manager will be a further catalyst for growth in the market and a significant step towards achieving the goals we have set.
“I’d like to officially welcome Matias to BETER and look forward to him contributing to our continued success in Latin America as the market evolves and grows at pace.”
Matias Tapia Gomez added: “Fast-betting content is a must-have for operators targeting the Latin American market, and BETER is the go-to provider of this content.
“Our sports and esports offerings perform incredibly well with operators across the region, as they deliver the experiences players are seeking.
“As LatAm Business Development Manager, I look forward to making more operators aware of BETER’s award-winning offering, and helping them to enhance their proposition to players with content that’s proven to deliver for sportsbooks worldwide.”
