The event is expected to gather more than 30,000 delegates and 600+ exhibitors from 186 countries. Over the three days, BETER will showcase its in-demand 24/7 content and latest offerings to all attendees at Stand 4F10.
BETER’s esports portfolio includes ESportsBattle tournaments, which deliver non-stop betting action across popular titles such as eFootball, eBasketball, eHockey, and eTennis. In addition, BETER will showcase its Esports Odds Feed, delivering market-leading odds for more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, powered by a team of expert traders.
BETER’s sports content features the world-renowned Setka Cup table tennis, the BSKT Cup basketball league, Setka Cup padel tournaments, and coverage of official cricket tournaments and leagues worldwide.
In total, BETER provides betting opportunities on 700,000+ events per year, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, hyper-accurate odds, and are monitored by BETER’s dedicated Integrity team.
Delegates will also be able to get an in-depth look at BETER’s suite of technical solutions, designed to elevate bettor engagement.
In anticipation of the upcoming FIFA World Cup 2026, visitors can experience BETER’s interactive zone and participate in a virtual penalty kick challenge. Attendees will also be able to learn how BETER’s eFootball tournaments drive engagement, support new bettor acquisition, and enhance profitability within the football vertical.
BETER’s impact on the industry is further underscored by its nine nominations across the International Gaming Awards 2026 and the European iGaming Awards 2026, both taking place in conjunction with ICE Barcelona.
As part of the ICE World Gaming Forum, Vitalii Semeniuk, Esports Product Growth Partner at BETER, will take the stage at the Esports Betting Conference on 20 January to deliver insights on eLeagues’ performance and their role in 2026, highlighting why operators need this type of content with its untapped potential, especially on the eve of the 2026 World Cup.
Gal Ehrlich, CEO at BETER, said: “2025 was a transformative year for BETER as we entered the US market, secured partnerships with major operators, and delivered measurable impact at scale. At the same time, we are accelerating our expansion across LATAM and Europe, with applications in progress in other key US states and upcoming market entries into Italy and Canada, further solidifying BETER’s position as one of the industry’s most in-demand providers.
“ICE Barcelona is the starting point of the new 2026 season, and we are heading there with a highly professional team ready to present the quality of our fast-betting products in esports and sports. We look forward to engaging with all delegates interested in elevating their sportsbook offerings with round-the-clock content.”
Chuck Robinson, CRO at BETER, added: “Our product roadmap is truly ambitious. We build what the market lacks and deliver it at a level unmatched by competitors. eTennis and padel are some of the best examples—promising, fast-paced products with no equivalent today. We look forward to welcoming everyone to our stand, where we will be delighted to offer a firsthand look at all our new and upgraded products.
“As always, we take great pride in highlighting the achievements of our award-winning Integrity team, whose dedication and strict adherence to the rules of fair play are key reasons why BETER is trusted by the majority of the industry’s leading operators and aggregators.”
To reserve a dedicated meeting slot with the BETER team and secure a private demonstration of our next-gen products, please book via BETER’s calendar.
