• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
    • ICE BARCELONA 2027 – STAND 4F10
    • SBC SUMMIT LISBON 2026 – STAND D211
    • G2E LAS VEGAS 2026
    • SIGMA NORTH AMERICA 2026
  • Contact us

BETER’s esports products now live in New Jersey!

BETER’s exclusive distribution of ESportBattle tournaments has been extended to New Jersey on bet365 platform.

After a successful debut in Colorado earlier this October with our esports offering, New Jersey becomes the second US state where bettors can experience ESportsBattle’s eFootball and eBasketball tournaments via bet365, our long-standing tier-one sportsbook partner.

Colorado and New Jersey were deliberate priorities. Both markets demonstrated strong demand for high-frequency, always-on esports content, confirming ESportsBattle’s readiness for these regulated US jurisdictions.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds across 700,000+ fast-paced esports and sports events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.

Dec 19, 2025
Share
beter BETER ESports
Popular
BETER nominated in eight categories at EiGE Awards 2026

BETER has been nominated in eight categories at the European iGaming Excellence Awards (EiGE Awards) 2026, organised by HIPTHER.

Aug 25, 2026
Virginia Becomes BETER’s 10th US State
BETER reaches tenth US state with Virginia Vendor Registration license

BETER has expanded its US footprint into a tenth state after being granted Vendor Registration license to supply its exclusive content to operators in the Commonwealth of Virginia.

Aug 25, 2026
BETER is a nominee for the Best Innovative Sportsbook Feature award in 2026
BETER shortlisted for Best Innovative Sportsbook Feature at SiGMA North America Awards 2026

BETER has been shortlisted for Best Innovative Sportsbook Feature 2026 at the SiGMA North America Awards, recognising its fast-paced sports and esports offering across 740,000+ events annually.

Aug 20, 2026
BETER CEO Gal Ehrlich discusses post-World Cup retention
After the Final Whistle: The Retention Job Starts Now

Gal Ehrlich, CEO of BETER, shares his perspective with iGaming News on the post-World Cup retention challenge and how fast-paced content can help US sportsbooks keep newly acquired bettors engaged.

Aug 20, 2026
BETER shortlisted in two categories at the SBC Awards 2026

BETER has been shortlisted for Esports Supplier of the Year and Sports Data Product at the SBC Awards 2026. The nominations recognise the quality, reliability, and performance of BETER’s exclusive esports and sports offerings.

Jul 31, 2026

We use cookies to enhance your user experience. By clicking “Accept All”, you consent to the use of our cookies. Learn more in our Privacy Policy.

Reject All
Accept all
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us