The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the
regulatory authority that also oversees sports betting operations in the state.
Following the approval, BETER’s exclusive Setka Cup table tennis tournaments, featuring live
streams, live data, and odds, are now available to bettors via the Hard Rock Bet. This launch
marks BETER’s official entry into the Florida market, making Florida the fifth U.S. state
where Setka Cup is available.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for
approximately 700,000 fast-paced events each year across a range of esports and sports
disciplines, offering up to 50 betting markets per event and an average operator margin
higher than the market standard. BETER expects to unlock much of this additional value
through the integration of its exclusive ESportsBattle content into the Hard Rock Bet
platform in the near future.
All matches are thoroughly monitored by BETER’s dedicated Integrity team, ensuring strict
adherence to transparency standards and the rules of fair play.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Securing vendor registration in
Florida is another major milestone for BETER and a clear signal of our growing momentum
across regulated U.S. markets.
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows
us to introduce our fast-betting content to Florida bettors through a highly trusted
sportsbook platform. We see strong long-term potential in Florida and are excited to
continue building our presence here. Our esports content, particularly ESportsBattle, will also
be going live soon, further enhancing the overall betting experience in the state.
“Our teams are looking forward to fruitful collaboration.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Obtaining vendor registration in
Florida reflects the strength of our regulatory strategy and the expertise of our legal team in
navigating the complex U.S. regulatory landscape.
“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation
throughout the registration process. This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key
regulated states, including Ohio, Arizona, Kentucky, and others.”
