Under the terms of the agreement, OpenBet has integrated BETER’s exclusive ESportsBattle tournaments and Setka Cup table tennis series into its Trading System, a powerhouse orchestration platform that combines multi-supplier content aggregation with an operator-controlled trading and risk management layer, purpose-built for regulated markets worldwide.
The partnership further strengthens BETER’s position as a sought-after provider of next-gen betting content for tier-one operators and aggregators across global markets.
The OpenBet Trading System brings together content from a broad ecosystem of specialist suppliers, giving operators access to best-in-class breadth while removing integration complexity. Because everything is delivered through this single integration, OpenBet can roll out BETER’s content to customers worldwide with no additional technical build. Alongside the content layer, operators are also able to access pricing and margin tooling, a trader UI, and real-time risk and exposure management; all natively within the platform and under the operator’s own control.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 740,000 fast-paced esports and sports events annually, offering up to 50 markets per event, with an average operator margin of 8%+.
Its esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis series and the BSKT Cup basketball league.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
Gal Ehrlich, CEO of BETER, said: “We are delighted to partner with OpenBet, one of the most respected and established names in the industry. We are truly excited to be working with such a high-calibre partner.
“Through this partnership, OpenBet clients worldwide can now access our exclusive fast-paced content, which is proven to engage players and deliver strong value for operators.
“This is another important step in strengthening BETER’s global position, and we look forward to a successful long-term collaboration with OpenBet.”
Glen Saville, Chief Services Officer at OpenBet added: “OpenBet’s Trading System gives leading operators access to the best content in the market without the integration overhead.
“BETER’s exclusive fast-paced esports and sports products are exactly the kind of high-quality, differentiated supplier our customers want, and this integration supports our focus on delivering exciting, memorable, and safe betting experiences to players worldwide.
“We look forward to working closely with the BETER team and making this content available to our customers, further elevating our provision of world-class content to operators around the world.”
