Ahead of SBC Summit Americas, where George will be on-site, the discussion is especially relevant for operators looking to strengthen their content offering before the World Cup.
George highlighted that while North America’s infrastructure is largely in place, content will be one of the biggest pressure points. The staggered World Cup calendar will create long gaps between kick-offs, and sportsbooks that focus only on live match windows risk losing casual bettors shortly after acquisition.
He also pointed out that converting first-time and infrequent bettors is not just a marketing challenge. It is a product challenge.
Read the full first part of the roundtable here.
According to our data from the EURO 2024 report, daily ESportsBattle eFootball bet volumes stayed 39% above pre-tournament levels for weeks after the final whistle, showing how continuous football-style content can help keep bettors engaged after major matches.
At BETER, we see the World Cup as a wider engagement window, not a one-off spike. Our 24/7 fast-paced content, real-time data, hyper-accurate odds, and integrity-led delivery help operators keep sportsbook activity moving before, between, and after major fixtures.
See how BETER’s dedicated eFootball content can help operators prepare for the 2026 World Cup at worldcupboost.beter.co.
