We are pleased to announce our brands and services have been revamped. BETER is widely renowned across the industry for being a leading supplier of data and content. Our products and services are being used and appreciated by such companies as Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group. As of today, we are presenting a major overhaul of our numerous verticals spanning fast sports, esports, gaming, and live casino.
The repositioning implies a significant upgrade of our products and service provision. As of today, our top priority is to position our offering as the world’s most comprehensive, catering to the high-velocity, fast-paced betting demanded by the new era of betting. We are extremely happy that our company identity now matches what we admire most about our product – its next-generation players and the trustworthy solutions they use.
By offering superior margins across the services, we will cater to more than 30,000 live events per month, as well as the industry’s highest uptime, dedicated to ensuring the brand will be the most reliable supplier available across its verticals.
Each of our revamped services has been designed with next-gen players in mind. We’ve focused on creating solutions to boost engagement, retention and operator revenue – launched following an extensive period of R&D and strategic planning.
In total, BETER’s revamped services will now include BETER Esports global tournaments, with its ESportsBattle and high-margin AI-driven tournaments, BETER Sports, with its renowned Setka Cup, including tennis, table tennis, beach volleyball and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experience.
At the beginning of November, we’ve launched a Live Casino vertical, BETER Live, which is being professionally led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain). BETER Live’s mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in Live Casino.
We are exhibiting at ICE 2022 as the foremost supplier of future gaming products. At the exhibition, we will showcase our next-gen products to a wide audience.
Commenting on the company’s newly established mission and goal, Gal Ehrlich, CEO at BETER said:
“We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.
The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.
With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.”
Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added:
“As a key company within our portfolio, BETER has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer.
Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”