• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
    • SBC Summit Americas - Stand 813
  • Contact us

BETER Partners with Betlive to Provide Next-Gen Players of Georgia with Fast Sports and Esports Content

We are excited to announce our new partnership with Betlive.

The new collaboration aimed to equip the next-gen players of Georgia with industry-leading fast sports and esports content. BETER offering includes efootball, ebasketball, CS:GO, table tennis, equipped with live streams, data, and odds.

BETER stands out from the competition because its content gives next-gen players results within minutes after placing a wager. When it comes to traditional forms of sportsbook betting, players have to wait hours to see the results. 

BETER solution was created with a new type of player in mind. We’ve focused all our efforts on creating a solution that will keep players engaged with fast-paced content and enhance their overall enjoyment of the product.

BETER will ensure Betlive with real-time content 24 hours a day, 7 days a week. Thus, Betlive will keep its players engaged for longer. At the same time, the company will be enjoying increased revenue and customer retention.

It’s also worth noting that all BETER’s content can be easily managed in the BETER’s Client Console — adjusting the displayed content became much easier.

Gal Ehrlich, CEO of BETER, noted, “We are very pleased to have delivered a solution that truly meets Betlive’s specific needs. We vitally understand and satisfy our clients’ needs so that they, in turn, can deliver a trustworthy solution to their clients.

“Collaborating with Betlive is another essential step towards increasing our presence in the Georgian market. We’re confident that this alliance will prove to be beneficial for both parties.” 

Tsotne Mdivani, Sports Product Senior Manager of Betlive, said, “We are extremely excited to be working with BETER to bring first-class esports and sports content to bettors in Georgia. We are convinced that BETER will provide our customers with a premium betting experience whilst helping us to increase our revenue thanks to a significant number of new betting opportunities that are available 24/7,” stated Tsotne Mdivani – Sports Product Senior Manager of Betlive.

Dec 17, 2021
Share
beter partners
Popular
Meet BETER at iGB L!VE London

On 1–2 July, BETER’s delegation, including Chuck Robinson, Chief Revenue Officer, Adam Conway, General Manager of Esports, and Stefanos Patsourakos, Regional Sales Director, will be in London for iGB L!VE.

Jun 23, 2026
A promotional image for BETER's new eFootball tournament format shows football players in silhouette set against bright stage lighting.
BETER expands ESportsBattle eFootball offering with new World Cup One Day format

1 Day. 1 World Cup. 104 Matches. World Cup One Day is now live.
BETER has expanded its ESportsBattle eFootball offering with a new World Cup One Day tournament format, delivering a complete World Cup-style competition compressed into a single day.

Jun 23, 2026
BETER roundtable discussion graphics featuring Chuck Robinson, Ivan Gojic, and Eoin Ryan on the rise of fast-betting content and its impact on the sports betting industry.
Small Windows, Big Impact: The Rise of Fast-Betting Content

Fast-betting content has evolved from a niche sportsbook product into a key driver of engagement, retention and revenue. Chuck Robinson of BETER, Ivan Gojic of Entain CEE and Eoin Ryan of BVGroup examine the forces behind its rapid growth, the changing habits of modern bettors, and the role fast-betting could play during the industry’s next major global event, the 2026 FIFA World Cup.

Jun 17, 2026
BETER wins Esports Betting Supplier at EGR B2B Awards for the second consecutive year

BETER has won the Esports Betting Supplier award at the prestigious EGR B2B Awards 2026.

Jun 08, 2026
BETER esports and sports content from EsportsBattle and Setka Cup is now live on bet365 in Kentucky after KHRG license approval.
BETER reaches ninth US state with the acquisition of a Kentucky license

BETER has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky.

Jun 05, 2026

We use cookies to enhance your user experience. By clicking “Accept All”, you consent to the use of our cookies. Learn more in our Privacy Policy.

Reject All
Accept all
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us