The registration allows BETER to provide Ontario-licensed operators with live streams, real-time data, and odds for its exclusive portfolio of fast-paced esports and sports content, including its ESportsBattle eLeagues, Setka Cup table tennis series, and BSKT Cup basketball league.
Ontario represents an important milestone in BETER’s broader North American expansion strategy. The provider already holds ten regulatory approvals across the United States and is also pursuing approval in Alberta, which it expects to become the second Canadian province to approve its content.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 740,000 fast-paced events annually, offering up to 50 markets per event and an average operator margin of more than 8%, exceeding the market standard.
Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio includes the Setka Cup table tennis series and BSKT Cup basketball league.
All of BETER’s exclusive content is underpinned by its dedicated Integrity team, which provides 24/7 monitoring and works closely with leading sports integrity organisations, including IBIA and ESIC, as well as sports federations, to uphold strict fair-play standards across its events.
Gal Ehrlich, CEO of BETER, said:
“Ontario is an important step in building BETER’s North American business and a significant part of our global growth strategy. Our exclusive content gives operators something they cannot easily find elsewhere, and that differentiation is helping us expand into new regulated markets.
Canada offers significant potential, and Ontario gives us a strong foundation from which to build a lasting presence across the country.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Securing our Ontario registration is a significant milestone and reflects BETER’s commitment to meeting the highest regulatory and compliance standards in every market we enter.
As we continue expanding across Canada, our focus will remain on sustainable growth, strong regulatory relationships, and maintaining the trust of our partners and stakeholders.”
