Attendees can arrange a meeting with the BETER team via the company’s dedicated SBC Summit event page.
BETER’s participation comes amid continued international growth and expansion across regulated markets. Over the past 15 months, the company has entered 10 US states, secured approval to provide its content in Ontario, Canada, and expanded its European presence through approval to deliver its content in Italy.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 740,000 fast-paced esports and sports events annually to operators worldwide. Its offering includes up to 50 betting markets per event and a stable operator margin of 8%+.
The company’s exclusive esports portfolio includes ESportsBattle eLeagues, featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio includes the Setka Cup table tennis and the BSKT Cup basketball league.
BETER’s Esports Odds Feed covers more than 460 tournaments globally and over 60,000 pre-match and live events annually, powered by a team of in-house expert traders.
At the exhibition, BETER will also share insights from its new World Cup 2026 eFootball Performance Report, examining how heightened interest in football during the tournament influenced eFootball engagement and operator performance – both during the event and beyond. Compared with the six weeks preceding the tournament, the World Cup period delivered a 20% increase in eFootball turnover, 27% growth in active players, 18% higher bet volume, and 24% growth in GGR. Importantly, more than half of the new players acquired during the tournament remained active afterwards, highlighting the long-term potential of major sporting events to attract new audiences, drive sustained engagement, and deliver continued value for operators beyond the live tournament schedule.
BETER’s dedicated Integrity team monitors all exclusive content 24/7 to support fair play and transparency. The company also works closely with key integrity bodies, including IBIA and ESIC, as well as sports federations. ESportsBattle has achieved ESIC Gold Standard Accreditation.
The company’s expansion across regulated markets, combined with its product performance and data quality, has earned BETER two nominations at the prestigious SBC Awards 2026: Esports Supplier of the Year and Sports Data Product.
Gal Ehrlich, CEO of BETER, said: “SBC Summit is an important meeting point for the global iGaming industry and a valuable opportunity for us to connect with partners, stakeholders, and decision-makers from across the world. This year, we are coming to Lisbon with a broader regulated footprint and an even stronger exclusive esports and sports portfolio, backed by our international team and continued investment in content, data, and trading.
We are also looking forward to sharing insights from our new World Cup eFootball Performance Report. The results show how major sporting events can create opportunities beyond the tournament itself, attracting new audiences, increasing engagement, and generating lasting value for operators. We look forward to discussing these trends with our partners and welcoming industry colleagues to our stand.”
