Under the deal, Meridianbet has integrated BETER’s esports and sports content, including its exclusive ESportsBattle series and Setka Cup table tennis tournaments.
Meridianbet has emerged as one of the leading operators across Eastern Europe, with a strong presence in Latin America as well.
As a result, bettors from Serbia, Bosnia and Herzegovina, Montenegro, Peru, and other markets can now engage with these tournaments.
BETER delivers exclusively 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis series, the BSKT Cup basketball league, Padel tennis, and coverage of official cricket tournaments and leagues worldwide.
Gal Ehrlich, CEO of BETER, said: “BETER has established itself as an in-demand provider of fast-betting content for esports and sports, and we are embarking on rapid expansion to bring our products and experiences to more operators and players than ever before.
“The deal with Meridianbet is an important step for BETER in our global expansion strategy and bolsters our presence in Europe. Meridianbet is exactly the kind of partner we look for – it fully understands that demand for fast-betting content is only going to rise and has taken action to meet player expectations today.
“We look forward to working closely with Meridianbet to help the operator unlock the full potential of our offering.”
Zoran Milosevic, CEO of Meridianbet, added: “BETER’s fast-betting content is in a league of its own, and we are thrilled to be offering ESportsBattle and Setka Cup to our players.
“Bettors today want fast-paced betting experiences that are action-packed and engaging, and that’s exactly what BETER provides through its content portfolio.
“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us.”
