M88 has decided to leverage the BETER portfolio to further engage its players across the region, adding over 30,000 global esports tournaments and 200,000 ESportsBattle matches each year.
Also, BETER will provide customised quarter markets that perfectly suit M88’s players’ needs and access to Client Console, an easy-to-use tool that makes managing live streams, data, odds, and margins an absolute breeze.
“Here at BETER, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market, which is one of our primary focuses for the next few years. We firmly believe that this partnership will prove to be prosperous and beneficial for both parties,” said Gal Ehrlich, CEO at BETER.
“We’ve been interested in the type of fast content which BETER provides for some time, and we also see exactly what BETER can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments. The integration and testing process proved that we found a reliable partner with top-notch solutions that will help us further enhance what we offer bettors,” said Alan Wafer, Head of Business Development at M88.
Expanding into the Asian market is one of BETER’s core goals because this region represents a promising avenue for future business growth. BETER plans to focus on growing its product portfolio and developing exclusive content for this market.
BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. BETER powers Setka Cup, ESportsBattle, and Asia Pro League tournaments and offers trading of world esports events. BETER sports and esports content is featured on more than 100 sportsbooks across the globe.
