News

BETER has been recognized for its exceptional contributions to the iGaming industry, earning nominations in four categories at the European iGaming Awards.

BETER has joined forces with technology B2B provider, VeliTech, in a deal that will significantly increase the reach of its fast betting products.

We’re glad to announce that our CEO, Gal Ehrlich, has been ranked among the top 10 in the prestigious 𝗧𝗼𝗽 𝟱𝟬 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗼𝗳 𝟮𝟬𝟮𝟰 by HIPTHER.

We’re thrilled to announce the introduction of a new 4×8 tournament format to our ESportsBattle ebasketball content, providing bettors with enhanced engagement and opportunities.

BETER has rolled out a major addition to its flagship Setka Cup table tennis tournaments, which now has a never-seen-before virtual reality offering.

BETER has partnered with Playtech, the world’s leading gambling technology company. The partnership will allow Playtech’s customers to access BETER’s portfolio, which includes the provider’s market-leading esports solution.

BETER presents an in-depth report comparing betting trends on efootball during the landmark EURO 2024 and Copa America 2024 tournaments. This comprehensive research, based on millions of bets, reveals key insights into the growing influence of efootball in the betting industry.

George Arabatlian, Head of Account Management at BETER, says esports betting is going to be big in Latin America, so operators must offer a compelling  bettor experience if they are to succeed in competitive markets such as Peru and Brazil.

BETER has been recognized for its innovative contributions to the iGaming industry, earning nominations in three prestigious categories at the SiGMA Awards Europe 2024.

BETER celebrates the recognition of CEO Gal Ehrlich as the 2024 Rising Star in iGaming at the prestigious European iGaming Excellence Awards. This achievement highlights his innovative leadership and contributions to the fast-evolving betting industry.

BETER has partnered with prominent UK operator 10bet in a deal to supply the latter with its fan-favorite ESportsBattle tournaments.

BETER’s Chief Revenue Officer granted an exclusive interview to Focus Gaming News to speak about the company’s presentation at the SBC Summit.

BETER has proudly been nominated at the upcoming SBC Awards Latinoamérica 2024.

Fast-betting content and data provider will showcase its full suite of products and solutions to over 25,000 delegates at a leading industry expo.

BETER has extended its partnership with BVGroup, the top-flight online betting operator and B2B technology solutions provider.

BETER and GRID, a first-party esports live data provider, extend their partnership to bring advanced data visualizations to BETER’s esports offering, enhancing the betting experience for all enthusiasts around the globe

In an interview for Gaming Intelligence, Chuck Robinson, Chief Revenue Officer at BETER, talks about why the supplier is so bullish on the Latin American market and how it’s going about establishing itself as the leading provider of fast betting content in the region.

BETER has put pen to paper on a major deal with Codere to supply the powerhouse operator with its fan-favourite ESportsBattle tournaments.

BETER has been recognized as a finalist in three categories at the EGR Italy Awards 2024, showcasing our excellence in esports, sports betting, and company culture.

We’ve been nominated for the Best Real-Time Sports Data Provider category at the prestigious SiGMA Awards East Europe, recognizing our innovative contributions to the industry.

We have been recognized in the Outstanding Contribution to Sports Betting Integrity category at the prestigious Global Regulatory Awards 2024 by Vixio Regulatory Intelligence.

The SBC Awards celebrate and recognize the significant achievements of operators, affiliates, and suppliers in various gaming industry sectors, including marketing, platform provision, data services, and payment systems.

Provider’s full suite of esports&sports content now available to operators in growing market.

BETER has been providing BVGroup with its content for more than 4 years now, and the client continues to add more disciplines, products, and tools as soon as we bring them to market.

We are thrilled to announce that our team will attend iGB L!VE 2024 from July 16-19.

This roundtable discussion about the burgeoning African market features leading figures in the betting and gaming industry: Mateja Popovic, CEO of Fincore; Giorgi Tsutskiridze, CCO of SPRIBE; Danielle Calafato, CCO of Gaming Corps; and Chuck Robinson, CRO of BETER.

BETER has agreed a partnership with leading emerging markets operator Sporty Group, owner of the SportyBet brand and platform.

We’ve been shortlisted for 9 categories in Malta’s iGaming Excellence Awards (MiGEA) by Dynamic Events Malta!

We are thrilled to win in the BEST ESPORTS PROVIDER category at the SiGMA World Asia Awards 2024!

We won the Best Esports Service Provider in the Nordics 2024 award at the BSG Awards!

BETER will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.

SiGMA Asia Awards recognizes companies for their innovation in esports software, highlighting advancements in odds management, real-time betting, an assortment of disciplines offered, and the quality of the bettor experience.

BETER has proudly been nominated in three distinct categories at the upcoming Baltic and Scandinavian Gaming Awards, organized by Hipther.

We are proud to be recognized by industry experts and the global community for our commitment to building high-quality and in-demand products available worldwide.

BETER`s chief revenue officer spoke with Focus Gaming News about the expectations ahead of SiGMA Americas, the company’s goals and priorities for 2024, and the promising potential of the LatAm market.

BETER has teamed up with power player operator Superbet in a content deal facilitated by Betbazar, the b2b iGaming marketplace.

We’ve been shortlisted for the SiGMA Americas awards in the BEST Virtual Sports Provider category! Let’s make some noise and celebrate this milestone together.

We won the BEST ESPORTS SERVICE PROVIDER in CEE 2024 award at the GamingTECH Awards 2024.

Chuck Robinson, Chief Revenue Officer at betting content and data provider BETER, writes for Esport Insider to discuss ESportsBattle, the significance of fast-paced betting content and its impact on player engagement.

BETER recently inked a deal with Novibet. This new agreement continues BETER’s trend of adding marquee gaming companies to its already impressive client portfolio.

Inside Asian Gaming speaks with Evgeniy Bekker, Esports General Manager at leading betting content and data provider BETER, about the growth of esports across Asia and opportunities for operators in the region.

Leading content and data provider adds proprietary tournaments to operator’s offering in a new deal facilitated by global B2B marketplace.

Our proprietary ESportsBattle tournaments have transitioned to Counter-Strike 2!

Cutting-edge provider of betting products and data adds ping pong to its growing line up of in-demand tournaments with its operator partners now able to access live streaming, data and odds.

We are excited to announce the expansion of our ESportsBattle | Football tournaments with the addition of up to 10 new markets, expertly curated by the BETER Esports team.

BETER has strengthened its partnership with top-flight operator, Betsson, in a new deal facilitated via BETBAZAR’s global B2B iGaming marketplace.

Inside Asian Gaming speaks with BETER CEO Gal Ehrlich about the company’s impressive growth trajectory and its focus on fast-betting content to appeal to younger players.

Evgeniy Sabov, Head of Trading at BETER Sports shares his thoughts about the growing interest from both bettors and operators in microbetting.

BETER has added Digitain, a leading iGaming sportsbook and casino platform provider, to its growing roster of partners.

Estimates show that 10 per cent of the global esports audience – 550 million – live in Latin America. Like land-based and Gaming, however, the landscape is far from homogenous. BETER’s GM of Esports Evgeniy Bekker shines a light on the promising betting market in an interview for G3 Magazine.

BETER is getting ready to touch down in Manila, Philippines, for the hotly-anticipated SiGMA Asia where it will showcase its entire suite of products and solutions.

iGamingFuture spoke with esports industry guru Evgeniy Bekker, General Manager of BETER Esports, to mine his expertise and predictions on the future of content delivery within the sector.

BETER is continuing to improve its sporting portfolio by expanding a basketball offering with BSKT CUP league.

BETER has strengthened its top management team with an industry heavyweight Chuck Robert Robinson, who will drive the company’s growth strategy as it continues to expand globally.

In a sector where players have so many options to choose from and different tastes depending on the day, SBC sat down with Sabov Evgeniy, BETER Sports Head of Trading, to discuss how player demands are constantly changing, what it means for the company’s trading team and for the industry moving forward.

BETER announces its new partnership with BetConstruct, a prominent iGaming software provider, to deliver its 24/7 sports & esports events. The deal is an extension of our previous partnership for a live casino product launched in early 2022.

We are delighted to announce that Setka Cup, the international table tennis platform, powered by BETER, has opened a new sports arena.

We are thrilled to announce that BETER has been shortlisted for three nominations at the EGR B2B Awards 2023.

Provider opts to part ways with Sportradar after hugely successful distribution collaboration as it pushes ahead with ambitious growth plans for its in-house sports and esports betting content.

In order to shine a light on new fast esports betting content, and the wider esports betting product landscape, The Esports Journal interviewed Gal Ehrlich, CEO of betting content and data company BETER — a leader in the field of fast-betting content.

In a post-ICE rundown, our team members Nikolay Vernydub and Evgeniy Bekker spoke with SBC News about BETER’s flagship products and plans for 2023.

Evgeniy Bekker, General Manager of BETER Esports, talks to Esports Insider about how the company’s new first-on-the-market Dota 2 offering aims to increase bettor engagement and total bet volume for upcoming tournaments.

BETER expands its sports portfolio by providing live streaming and odds from official table tennis championships around the world. Clients of BETER will now have access to national tournaments taking place in Sweden, Brazil and India. More countries to be added soon.

BETER has extended its partnership with Fortuna Entertainment Group (FEG), the main omnichannel operator in Central and Eastern Europe. BETER will be providing FEG with an esports odds feed and full coverage of esports events and tournaments.

Our team had an absolute blast at ICE, meeting new people and catching up with old friends. It was an incredible opportunity to showcase our next-gen betting products and services to the industry and receive valuable feedback.

BETER Esports’ General Manager, Evgeniy Bekker, talks to Esports Insider to discuss how major sports tournaments affect esports betting and how operators can use these events to bolster potential offerings.

GRID, game data platform, and betting content and gaming solutions provider BETER, are looking to bring to BETER esports portfolio more official data-powered solutions.

Esports Insider: Evgeniy Bekker, Esports GM at BETER, discusses why CS:GO has continued to show signs of growth and development as a game, esport and betting offering.

BETER has extended its esports portfolio by adding the Dota 2 tournaments. These tournaments will be conducted by ESportsBattle.

Next in to the hot seat is Gal Ehrlich, CEO of BETER, who looks back on 13 years in the industry by welcoming a positive change in putting the player first, addresses the only way of staying ahead of the competition and asks if there’s a way to create a more unified industry-wide ESG effort.

Gal Ehrlich talked in an exclusive interview with Focus Gaming News about the ups and downs in 2022 and what BETER expects to reach in 2023.

I am exceptionally grateful to our team for helping us achieve what we once thought was impossible. Not only have we managed to achieve all of the above, but we are finishing the year stronger than ever, with significant growth across all of our product lines.

FIFA World Cup 2022 is reaching its height. Football fans’ emotions are off the scale, especially considering several surprise twists we have witnessed. The high tension of the football world accelerates bettors’ activity and interest in the efootball events.

This is the 13th sports arena of the Setka Cup, powered by betting and gaming content provider BETER, and the first launched by the platform in Poland. The opening of Gdańsk sports venue is another step in the Setka Cup’s ambitious expansion strategy.

Our team has successfully updated efootball, ebasketball and ehockey tournaments of BETER Esports vertical to the latest games versions — 23!

We are excited to announce that ESportsBattle has added 5×5 matches to its CS:GO division!

ESportsBattle, a tournaments platform powered by BETER, has recently added a new Volta mode matches to its efootball unit.

In an ongoing effort to create a more immersive and exciting betting experience for
the next-gen audience of operators, the leading content and data provider, BETER,
has rolled out the enhancement of its iFrame solution — new statistics widget.

The Setka Cup series of international 24/7 sports tournaments has extended its partnership agreement with the Czech Republic’s Prague Table Tennis Association.

6,000 senior executives, 2000 operators, 350 speakers, 200 exhibitors —
SBC Summit Barcelona conference and exhibition brought together global sports betting and igaming leaders to discuss the industry’s future, exchange knowledge and build powerful connections.

BETER won a silver mark in the “Industry Innovation of the Year” category at the SBC Awards 2022. The awards ceremony became a part of this autumn’s key industry event — SBC Summit Barcelona 2022.

We are thrilled to announce that ESportsBattle has recently launched new ehockey tournaments!

From September 20 to 22, leading provider of next-gen betting content and data BETER will be participating in SBC Summit Barcelona – a top-notch event which will see gaming industry leaders from all over the globe come together as we pass the midway point of 2022.

This year BETER decided to make its debut at this exclusive and must-attend event in Singapore! And now we’d like to share some photos with you.

The Setka Cup is a popular international sports tournament powered by BETER – a leading provider of next-gen betting and gaming solutions. The tournament will be collaborating with the Moldova Table Tennis Federation to promote integrity within the sport.

Abios, part of the Kambi Group, has entered into a data partnership facilitated by Betbazar for the data rights and fast betting tournament content powered by BETER.

Leading provider of next-gen betting content and data BETER is making its debut at G2E Asia 2022 — a must-attend marketplace for the Asian gaming and entertainment industry. 

The industry’s leading content and data provider, BETER is launching its new iFrame solution that reinvents the esports betting experience and provides the industry with an exciting and engaging user experience.

The leading content and data provider BETER has announced the enhancement of its 24/7 efootball live streams with an in-play statistics widget. This new feature is designed to provide bettors with additional information on players’ performance in ESportsBattle tournaments, and to create an even more electrifying betting experience. 

Evgeniy Bekker, Chief Trading Officer at BETER, believes that esports market entry is quite challenging due to competition, requiring companies to invest significantly in the trading department and access to non-delay game data.

Read more about the insights that Evgeniy shared with EGR.

Our company has been shortlisted for three categories at the SBC Awards 2022!

New sports and esports content deal to expand LatAm presence across several countries.

International sports tournament platform, the Setka Cup, which is powered by BETER, a leading provider of next-gen betting and gaming solutions, has announced the opening of multiple new locations across Europe.

The BETER team will now cease all business activities with its operator partners in the country and give notice on all cooperation with Russia-based suppliers.

Increase in games and exclusive distribution rights set to boost BETER Esports offering forward.

BETER’s CEO, Gal Ehrlich, in the interview for SBC news, spoke about the company’s repositioning, significant upgrade of BETER’s products and service provision, and the new era of betting that BETER will provide to next-gen players.

We are excited to announce our new partnership with Betlive.

We are excited to announce BETER has taken Setka Cup to the next level by integrating on-court table tennis players’ heart rate data into its offering.

Leading B2B provider of next-gen betting and gaming solutions to meet demand of new era bettors

We are excited to announce that BETER has partnered with the leading Asian sportsbook M88.

We are thrilled to announce that BETER has been shortlisted in two categories for the SBC Awards 2021.

Leading sports and esports content provider for sportsbooks, BETER, has added heart monitors to improve live streaming of efootball ESportsBattle tournaments.

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength.

20 days after being appointed BETER’s new CEO, Gal Ehrlich gave a presentation to the entire team about the company’s long-term strategy.

Setka Cup international 24/7 sports tournaments have reached an official partnership with the Table Tennis Association in the Czech Republic.

We’re very proud to announce our team has been strengthened with a new Chief Executive Officer — Gal Ehrlich.

ports & esports betting provider BETER has expanded its offer with a new format of CS:GO events.

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union.

We are glad to announce, BETER has been shortlisted in 4 categories at one of the top gaming awards — EGR B2B Awards 2021.

Ukraine’s largest platform for table tennis development, the Setka Cup which is powered by BETER, has opened a new location in Lviv.

BETER introduces a professional esports format for higher audience engagement — the MASTER CUP eFootball Tournament (UT mode).

BETER empowers ESportsBattle and introduces duo (2×2) team-play format for higher engagement of bettors and CS:GO players.

BETER team is delighted to introduce one more professional esports format — the ICE HOCKEY MASTER CUP Tournament (UT Mode).