News

BETER adds virtual reality contests to its Setka Cup tournaments<strong></strong>
BETER adds virtual reality contests to its Setka Cup tournaments

BETER has rolled out a major addition to its flagship Setka Cup table tennis tournaments, which now has a never-seen-before virtual reality offering.

BETER and Playtech have entered into a partnership to deliver esports content
BETER and Playtech have entered into a partnership to deliver esports content

BETER has partnered with Playtech, the world’s leading gambling technology company. The partnership will allow Playtech’s customers to access BETER’s portfolio, which includes the provider’s market-leading esports solution.

Betting on efootball during EURO and Copa America 2024: competition or synergy? Report
Betting on efootball during EURO and Copa America 2024: competition or synergy? Report

BETER presents an in-depth report comparing betting trends on efootball during the landmark EURO 2024 and Copa America 2024 tournaments. This comprehensive research, based on millions of bets, reveals key insights into the growing influence of efootball in the betting industry.

Assessing the esports betting opportunity in LatAm
Assessing the esports betting opportunity in LatAm

George Arabatlian, Head of Account Management at BETER, says esports betting is going to be big in Latin America, so operators must offer a compelling  bettor experience if they are to succeed in competitive markets such as Peru and Brazil.

BETER shortlisted for three categories at SiGMA Awards Europe 2024
BETER shortlisted for three categories at SiGMA Awards Europe 2024

BETER has been recognized for its innovative contributions to the iGaming industry, earning nominations in three prestigious categories at the SiGMA Awards Europe 2024.

BETER CEO Gal Ehrlich Named 2024 Rising Star in iGaming at European iGaming Excellence Awards
BETER CEO Gal Ehrlich Named 2024 Rising Star in iGaming at European iGaming Excellence Awards

BETER celebrates the recognition of CEO Gal Ehrlich as the 2024 Rising Star in iGaming at the prestigious European iGaming Excellence Awards. This achievement highlights his innovative leadership and contributions to the fast-evolving betting industry.

BETER launches its next-gen content with 10bet
BETER launches its next-gen content with 10bet

BETER has partnered with prominent UK operator 10bet in a deal to supply the latter with its fan-favorite ESportsBattle tournaments.

Chuck Robinson: “We’re bringing a range of new disciplines and initiatives to SBC Summit 2024”
Chuck Robinson: “We’re bringing a range of new disciplines and initiatives to SBC Summit 2024”

BETER’s Chief Revenue Officer granted an exclusive interview to Focus Gaming News to speak about the company’s presentation at the SBC Summit.

BETER has been shortlisted for the SBC Awards Latinoamérica 2024
BETER has been shortlisted for the SBC Awards Latinoamérica 2024

BETER has proudly been nominated at the upcoming SBC Awards Latinoamérica 2024.

BETER to Exhibit at SBC Summit
BETER to Exhibit at SBC Summit

Fast-betting content and data provider will showcase its full suite of products and solutions to over 25,000 delegates at a leading industry expo.

BETER and BVGroup extend partnership on global Esports coverage
BETER and BVGroup extend partnership on global Esports coverage

BETER has extended its partnership with BVGroup, the top-flight online betting operator and B2B technology solutions provider.

BETER and GRID Bring Advanced Data Visualizations to Esports Betting
BETER and GRID Bring Advanced Data Visualizations to Esports Betting

BETER and GRID, a first-party esports live data provider, extend their partnership to bring advanced data visualizations to BETER’s esports offering, enhancing the betting experience for all enthusiasts around the globe

<strong>Betting Big on Latin America</strong>
Betting Big on Latin America

In an interview for Gaming Intelligence, Chuck Robinson, Chief Revenue Officer at BETER, talks about why the supplier is so bullish on the Latin American market and how it’s going about establishing itself as the leading provider of fast betting content in the region.

BETER deploys its fast-betting content with Codere
BETER deploys its fast-betting content with Codere

BETER has put pen to paper on a major deal with Codere to supply the powerhouse operator with its fan-favourite ESportsBattle tournaments.

BETER shortlisted in 3 categories at EGR Italy Awards 2024
BETER shortlisted in 3 categories at EGR Italy Awards 2024

BETER has been recognized as a finalist in three categories at the EGR Italy Awards 2024, showcasing our excellence in esports, sports betting, and company culture.

BETER shortlisted for Best Real-Time Sports Data Provider at SiGMA Awards East Europe
BETER shortlisted for Best Real-Time Sports Data Provider at SiGMA Awards East Europe

We’ve been nominated for the Best Real-Time Sports Data Provider category at the prestigious SiGMA Awards East Europe, recognizing our innovative contributions to the industry.

BETER shortlisted for Global Regulatory Awards 2024
BETER shortlisted for Global Regulatory Awards 2024

We have been recognized in the Outstanding Contribution to Sports Betting Integrity category at the prestigious Global Regulatory Awards 2024 by Vixio Regulatory Intelligence.

BETER has been shortlisted in 2 categories for the SBC Awards 2024!
BETER has been shortlisted in 2 categories for the SBC Awards 2024!

The SBC Awards celebrate and recognize the significant achievements of operators, affiliates, and suppliers in various gaming industry sectors, including marketing, platform provision, data services, and payment systems.

BETER gets certified as a service provider in Peru
BETER gets certified as a service provider in Peru

Provider’s full suite of esports&sports content now available to operators in growing market.

BETER & BVGroup: how to attract and maintain bettors with fast-paced content
BETER & BVGroup: how to attract and maintain bettors with fast-paced content

BETER has been providing BVGroup with its content for more than 4 years now, and the client continues to add more disciplines, products, and tools as soon as we bring them to market.

Join BETER at iGB L!VE 2024 in Amsterdam
Join BETER at iGB L!VE 2024 in Amsterdam

We are thrilled to announce that our team will attend iGB L!VE 2024 from July 16-19.

Exploring opportunities in the African betting and gaming market
Exploring opportunities in the African betting and gaming market

This roundtable discussion about the burgeoning African market features leading figures in the betting and gaming industry: Mateja Popovic, CEO of Fincore; Giorgi Tsutskiridze, CCO of SPRIBE; Danielle Calafato, CCO of Gaming Corps; and Chuck Robinson, CRO of BETER.

BETER names Maksym Vitushko as Sports General Manager 
BETER names Maksym Vitushko as Sports General Manager 

BETER has strengthened its Sports division with the appointment of Maksym Vitushko as General Manager.  

BETER strikes partnership with SportyBet
BETER strikes partnership with SportyBet

BETER has agreed a partnership with leading emerging markets operator Sporty Group, owner of the SportyBet brand and platform.

BETER in the shortlist of Malta’s iGaming Excellence Awards!
BETER in the shortlist of Malta’s iGaming Excellence Awards!

We’ve been shortlisted for 9 categories in Malta’s iGaming Excellence Awards (MiGEA) by Dynamic Events Malta!

BETER named the BEST E-SPORT PROVIDER 2024 at SiGMA Asia Awards!
BETER named the BEST E-SPORT PROVIDER 2024 at SiGMA Asia Awards!

We are thrilled to win in the BEST ESPORTS PROVIDER category at the SiGMA World Asia Awards 2024!

BETER is the Best Esports Service Provider in the Nordics 2024!
BETER is the Best Esports Service Provider in the Nordics 2024!

We won the Best Esports Service Provider in the Nordics 2024 award at the BSG Awards!

BETER to exhibit at SiGMA Asia
BETER to exhibit at SiGMA Asia

BETER will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.

BETER has been shortlisted in two categories at SiGMA Asia Awards 2024
BETER has been shortlisted in two categories at SiGMA Asia Awards 2024

SiGMA Asia Awards recognizes companies for their innovation in esports software, highlighting advancements in odds management, real-time betting, an assortment of disciplines offered, and the quality of the bettor experience.

BETER shortlisted at the Baltic and Scandinavian Gaming Awards 2024
BETER shortlisted at the Baltic and Scandinavian Gaming Awards 2024

BETER has proudly been nominated in three distinct categories at the upcoming Baltic and Scandinavian Gaming Awards, organized by Hipther.

BETER is shortlisted in 4 categories at EGR B2B Awards 2024
BETER is shortlisted in 4 categories at EGR B2B Awards 2024

We are proud to be recognized by industry experts and the global community for our commitment to building high-quality and in-demand products available worldwide.

“LatAm offers immense potential for the betting sector” — Chuck Robinson, CRO, BETER
“LatAm offers immense potential for the betting sector” — Chuck Robinson, CRO, BETER

BETER`s chief revenue officer spoke with Focus Gaming News about the expectations ahead of SiGMA Americas, the company’s goals and priorities for 2024, and the promising potential of the LatAm market.

BETER partners up with Superbet
BETER partners up with Superbet

BETER has teamed up with power player operator Superbet in a content deal facilitated by Betbazar, the b2b iGaming marketplace.

BEST Virtual Sports Provider – SiGMA Americas Awards 2024 shortlist
BEST Virtual Sports Provider – SiGMA Americas Awards 2024 shortlist

We’ve been shortlisted for the SiGMA Americas awards in the BEST Virtual Sports Provider category! Let’s make some noise and celebrate this milestone together.

BEST ESPORTS SERVICE PROVIDER in CEE 2024
BEST ESPORTS SERVICE PROVIDER in CEE 2024

We won the BEST ESPORTS SERVICE PROVIDER in CEE 2024 award at the GamingTECH Awards 2024.

BETER: pursuit of esports and sports leadership in 2024
BETER: pursuit of esports and sports leadership in 2024

BETER has quickly become one of the most in-demand providers of fast-paced betting content and data in the market. Through its sports and esports divisions, it offers live streams, data, and odds across hundreds of thousands of events each year, all managed in-house.

Conquering esports all year-round: BETER moves in 2024 with ESportsBattle
Conquering esports all year-round: BETER moves in 2024 with ESportsBattle

Chuck Robinson, Chief Revenue Officer at betting content and data provider BETER, writes for Esport Insider to discuss ESportsBattle, the significance of fast-paced betting content and its impact on player engagement.

<strong>BETER Sports: 2023 Overview and Plans for 2024</strong>
BETER Sports: 2023 Overview and Plans for 2024

BETER Sports Head of Strategic spoke to Focus Gaming News about the expectations ahead of ICE London 2024, the company’s growth during last year, and its main goals for 2024.

BETER enters into a partnership with Novibet
BETER enters into a partnership with Novibet

BETER recently inked a deal with Novibet. This new agreement continues BETER’s trend of adding marquee gaming companies to its already impressive client portfolio.

Fast-paced esports betting content in Asia — Evgeniy Bekker for Inside Asian Gaming
Fast-paced esports betting content in Asia — Evgeniy Bekker for Inside Asian Gaming

Inside Asian Gaming speaks with Evgeniy Bekker, Esports General Manager at leading betting content and data provider BETER, about the growth of esports across Asia and opportunities for operators in the region.

BETER Enters New Partnership with Kaizen Gaming
BETER Enters New Partnership with Kaizen Gaming

Leading content and data provider adds proprietary tournaments to operator’s offering in a new deal facilitated by global B2B marketplace.

Counter-Strike 2 is included to our Esports offering
Counter-Strike 2 is included to our Esports offering

Our proprietary ESportsBattle tournaments have transitioned to Counter-Strike 2!

BETER adds Ping Pong Point to sports offering
BETER adds Ping Pong Point to sports offering

Cutting-edge provider of betting products and data adds ping pong to its growing line up of in-demand tournaments with its operator partners now able to access live streaming, data and odds.

BETER Esports boosting eFootball offering by adding new markets
BETER Esports boosting eFootball offering by adding new markets

We are excited to announce the expansion of our ESportsBattle | Football tournaments with the addition of up to 10 new markets, expertly curated by the BETER Esports team.

BETER Sports goes big with National Table Tennis Tournaments
BETER Sports goes big with National Table Tennis Tournaments

Sports betting operators are constantly looking to add thrilling live content to their offerings, and BETER has emerged as a must-have supplier in this regard.

BETER announces upgraded content deal with Betsson powered by BETBAZAR
BETER announces upgraded content deal with Betsson powered by BETBAZAR

BETER has strengthened its partnership with top-flight operator, Betsson, in a new deal facilitated via BETBAZAR’s global B2B iGaming marketplace.

Interview with BETER CEO Gal Ehrlich: Fast-betting content for the next generation of players
Interview with BETER CEO Gal Ehrlich: Fast-betting content for the next generation of players

Inside Asian Gaming speaks with BETER CEO Gal Ehrlich about the company’s impressive growth trajectory and its focus on fast-betting content to appeal to younger players.

Driving product growth together: fast sports and microbetting
Driving product growth together: fast sports and microbetting

Evgeniy Sabov, Head of Trading at BETER Sports shares his thoughts about the growing interest from both bettors and operators in microbetting.

BETER integrates next-gen esports and sports content with Digitain
BETER integrates next-gen esports and sports content with Digitain

BETER has added Digitain, a leading iGaming sportsbook and casino platform provider, to its growing roster of partners.

BETER Sports: Maria Mashchenko and Nikolay Vernydub, discuss the achievements of the Setka Cup
BETER Sports: Maria Mashchenko and Nikolay Vernydub, discuss the achievements of the Setka Cup

BETER Sports’ Setka Cup has reached a significant milestone, celebrating its fifth anniversary since its launch. With remarkable achievements and a promising future ahead, the tournament has experienced exponential growth.

Latin America: the promised land for esports betting? Evgeniy Bekker for G3 Magazine
Latin America: the promised land for esports betting? Evgeniy Bekker for G3 Magazine

Estimates show that 10 per cent of the global esports audience – 550 million – live in Latin America. Like land-based and Gaming, however, the landscape is far from homogenous. BETER’s GM of Esports Evgeniy Bekker shines a light on the promising betting market in an interview for G3 Magazine.

BETER is exhibiting at SiGMA Asia 2023
BETER is exhibiting at SiGMA Asia 2023

BETER is getting ready to touch down in Manila, Philippines, for the hotly-anticipated SiGMA Asia where it will showcase its entire suite of products and solutions.

Evgeniy Bekker: Creating Authentic Audience Engagement in the Esports
Evgeniy Bekker: Creating Authentic Audience Engagement in the Esports

iGamingFuture spoke with esports industry guru Evgeniy Bekker, General Manager of BETER Esports, to mine his expertise and predictions on the future of content delivery within the sector.

Andrii Nekrutov: pursuing the highest integrity standards in sports and esports
Andrii Nekrutov: pursuing the highest integrity standards in sports and esports

Andrii Nekrutov, Chief Integrity Officer at BETER, discusses integrity best practices in sports and esports, with a focus on BETER’s in-house events such as its Setka Cup and ESportsBattle content streams.

BETER expands basketball portfolio with BSKT CUP
BETER expands basketball portfolio with BSKT CUP

BETER is continuing to improve its sporting portfolio by expanding a basketball offering with BSKT CUP league.

BETER appoints Chuck Robinson as Chief Revenue Officer
BETER appoints Chuck Robinson as Chief Revenue Officer

BETER has strengthened its top management team with an industry heavyweight Chuck Robert Robinson, who will drive the company’s growth strategy as it continues to expand globally.

Driving innovation and trading performance with BETER’s closed-loop product cycle
Driving innovation and trading performance with BETER’s closed-loop product cycle

In a sector where players have so many options to choose from and different tastes depending on the day, SBC sat down with Sabov Evgeniy, BETER Sports Head of Trading, to discuss how player demands are constantly changing, what it means for the company’s trading team and for the industry moving forward.

BETER and BetConstruct collaborate for 24/7 Sports & Esports events
BETER and BetConstruct collaborate for 24/7 Sports & Esports events

BETER announces its new partnership with BetConstruct, a prominent iGaming software provider, to deliver its 24/7 sports & esports events. The deal is an extension of our previous partnership for a live casino product launched in early 2022.

Setka Cup opens new table tennis arena
Setka Cup opens new table tennis arena

We are delighted to announce that Setka Cup, the international table tennis platform, powered by BETER, has opened a new sports arena.

BETER Shortlisted in Three Categories for EGR B2B Awards 2023
BETER Shortlisted in Three Categories for EGR B2B Awards 2023

We are thrilled to announce that BETER has been shortlisted for three nominations at the EGR B2B Awards 2023.

<strong>BETER takes full control of content distribution</strong>
BETER takes full control of content distribution

Provider opts to part ways with Sportradar after hugely successful distribution collaboration as it pushes ahead with ambitious growth plans for its in-house sports and esports betting content.

On your Marks. Get Set. Bet! Breaking down fast-esports betting content with BETER
On your Marks. Get Set. Bet! Breaking down fast-esports betting content with BETER

In order to shine a light on new fast esports betting content, and the wider esports betting product landscape, The Esports Journal interviewed Gal Ehrlich, CEO of betting content and data company BETER — a leader in the field of fast-betting content.

Nikolay Vernydub & Evgeniy Bekker for SBC News: looking towards a BETER future
Nikolay Vernydub & Evgeniy Bekker for SBC News: looking towards a BETER future

In a post-ICE rundown, our team members Nikolay Vernydub and Evgeniy Bekker spoke with SBC News about BETER’s flagship products and plans for 2023.

BETER’s plans to take its betting experience to the next level
BETER’s plans to take its betting experience to the next level

Evgeniy Bekker, General Manager of BETER Esports, talks to Esports Insider about how the company’s new first-on-the-market Dota 2 offering aims to increase bettor engagement and total bet volume for upcoming tournaments.

BETER expands its sports portfolio with national table tennis tournaments
BETER expands its sports portfolio with national table tennis tournaments

BETER expands its sports portfolio by providing live streaming and odds from official table tennis championships around the world. Clients of BETER will now have access to national tournaments taking place in Sweden, Brazil and India. More countries to be added soon.

BETER becomes esports provider for Fortuna Entertainment Group
BETER becomes esports provider for Fortuna Entertainment Group

BETER has extended its partnership with Fortuna Entertainment Group (FEG), the main omnichannel operator in Central and Eastern Europe. BETER will be providing FEG with an esports odds feed and full coverage of esports events and tournaments.

BETER team at ICE London 2023
BETER team at ICE London 2023

Our team had an absolute blast at ICE, meeting new people and catching up with old friends. It was an incredible opportunity to showcase our next-gen betting products and services to the industry and receive valuable feedback.

How major sports tournaments affect esports betting
How major sports tournaments affect esports betting

BETER Esports’ General Manager, Evgeniy Bekker, talks to Esports Insider to discuss how major sports tournaments affect esports betting and how operators can use these events to bolster potential offerings.

GRID powers BETER Esports portfolio
GRID powers BETER Esports portfolio

GRID, game data platform, and betting content and gaming solutions provider BETER, are looking to bring to BETER esports portfolio more official data-powered solutions.

How CS:GO maintains momentum as an esport and game
How CS:GO maintains momentum as an esport and game

Esports Insider: Evgeniy Bekker, Esports GM at BETER, discusses why CS:GO has continued to show signs of growth and development as a game, esport and betting offering.

BETER rolls out Dota 2 tournaments
BETER rolls out Dota 2 tournaments

BETER has extended its esports portfolio by adding the Dota 2 tournaments. These tournaments will be conducted by ESportsBattle.

<strong>CB100 pathways through gaming and beyond, with Gal Ehrlich</strong>
CB100 pathways through gaming and beyond, with Gal Ehrlich

Next in to the hot seat is Gal Ehrlich, CEO of BETER, who looks back on 13 years in the industry by welcoming a positive change in putting the player first, addresses the only way of staying ahead of the competition and asks if there’s a way to create a more unified industry-wide ESG effort.

Gal Ehrlich for Focus Gaming News: what BETER expects to reach in 2023
Gal Ehrlich for Focus Gaming News: what BETER expects to reach in 2023

Gal Ehrlich talked in an exclusive interview with Focus Gaming News about the ups and downs in 2022 and what BETER expects to reach in 2023.

BETER 2022 Review
BETER 2022 Review

I am exceptionally grateful to our team for helping us achieve what we once thought was impossible. Not only have we managed to achieve all of the above, but we are finishing the year stronger than ever, with significant growth across all of our product lines.

BETER Esports: national teams competitions are back on ESportsBattle!
BETER Esports: national teams competitions are back on ESportsBattle!

FIFA World Cup 2022 is reaching its height. Football fans’ emotions are off the scale, especially considering several surprise twists we have witnessed. The high tension of the football world accelerates bettors’ activity and interest in the efootball events.

<strong>BETER</strong><em>’</em><strong>s Setka Cup opens table tennis arena in Poland</strong>
BETERs Setka Cup opens table tennis arena in Poland

This is the 13th sports arena of the Setka Cup, powered by betting and gaming content provider BETER, and the first launched by the platform in Poland. The opening of Gdańsk sports venue is another step in the Setka Cup’s ambitious expansion strategy.

BETER updates its esports tournaments
BETER updates its esports tournaments

Our team has successfully updated efootball, ebasketball and ehockey tournaments of BETER Esports vertical to the latest games versions — 23!

BETER adds CS:GO 5×5 matches to its Esports portfolio
BETER adds CS:GO 5×5 matches to its Esports portfolio

We are excited to announce that ESportsBattle has added 5×5 matches to its CS:GO division!

BETER expands its Esports portfolio with Volta 4×4 tournaments
BETER expands its Esports portfolio with Volta 4×4 tournaments

ESportsBattle, a tournaments platform powered by BETER, has recently added a new Volta mode matches to its efootball unit.

BETER rolls out new statistics widget and adds it to iFrame solution
BETER rolls out new statistics widget and adds it to iFrame solution

In an ongoing effort to create a more immersive and exciting betting experience for
the next-gen audience of operators, the leading content and data provider, BETER,
has rolled out the enhancement of its iFrame solution — new statistics widget.

Setka Cup has extended its partnership agreement with the Prague Table Tennis Association
Setka Cup has extended its partnership agreement with the Prague Table Tennis Association

The Setka Cup series of international 24/7 sports tournaments has extended its partnership agreement with the Czech Republic’s Prague Table Tennis Association.

BETER team at SBC Summit Barcelona: photoreport
BETER team at SBC Summit Barcelona: photoreport

6,000 senior executives, 2000 operators, 350 speakers, 200 exhibitors —
SBC Summit Barcelona conference and exhibition brought together global sports betting and igaming leaders to discuss the industry’s future, exchange knowledge and build powerful connections.

SBC Awards 2022: Silver mark in the “Industry Innovation of the Year” 
SBC Awards 2022: Silver mark in the “Industry Innovation of the Year” 

BETER won a silver mark in the “Industry Innovation of the Year” category at the SBC Awards 2022. The awards ceremony became a part of this autumn’s key industry event — SBC Summit Barcelona 2022.

ESportsBattle launches new ehockey tournaments
ESportsBattle launches new ehockey tournaments

We are thrilled to announce that ESportsBattle has recently launched new ehockey tournaments!

BETER is exhibiting at SBC Summit Barcelona 2022
BETER is exhibiting at SBC Summit Barcelona 2022

From September 20 to 22, leading provider of next-gen betting content and data BETER will be participating in SBC Summit Barcelona – a top-notch event which will see gaming industry leaders from all over the globe come together as we pass the midway point of 2022.

BETER team at G2E Asia: photoreport
BETER team at G2E Asia: photoreport

This year BETER decided to make its debut at this exclusive and must-attend event in Singapore! And now we’d like to share some photos with you.

BETER’s Setka Cup is partnering with the Moldova Table Tennis Federation to promote integrity in the sport
BETER’s Setka Cup is partnering with the Moldova Table Tennis Federation to promote integrity in the sport

The Setka Cup is a popular international sports tournament powered by BETER – a leading provider of next-gen betting and gaming solutions. The tournament will be collaborating with the Moldova Table Tennis Federation to promote integrity within the sport.

Abios bolsters its eSoccer and eBasketball offering by securing a direct data partnership for BETER content
Abios bolsters its eSoccer and eBasketball offering by securing a direct data partnership for BETER content

Abios, part of the Kambi Group, has entered into a data partnership facilitated by Betbazar for the data rights and fast betting tournament content powered by BETER.

BETER is debuting at G2E Asia with its next-gen offering
BETER is debuting at G2E Asia with its next-gen offering

Leading provider of next-gen betting content and data BETER is making its debut at G2E Asia 2022 — a must-attend marketplace for the Asian gaming and entertainment industry. 

BETER is to launch its brand-new iFrame solution to the industry
BETER is to launch its brand-new iFrame solution to the industry

The industry’s leading content and data provider, BETER is launching its new iFrame solution that reinvents the esports betting experience and provides the industry with an exciting and engaging user experience.

BETER adds in-play statistics widget to efootball live streams
BETER adds in-play statistics widget to efootball live streams

The leading content and data provider BETER has announced the enhancement of its 24/7 efootball live streams with an in-play statistics widget. This new feature is designed to provide bettors with additional information on players’ performance in ESportsBattle tournaments, and to create an even more electrifying betting experience. 

Charting esports’ rise to mainstream
Charting esports’ rise to mainstream

Evgeniy Bekker, Chief Trading Officer at BETER, believes that esports market entry is quite challenging due to competition, requiring companies to invest significantly in the trading department and access to non-delay game data.

Read more about the insights that Evgeniy shared with EGR.

BETER Has Been Shortlisted for SBC Awards 2022
BETER Has Been Shortlisted for SBC Awards 2022

Our company has been shortlisted for three categories at the SBC Awards 2022!

BETER agrees wide-ranging LatAm partnership with Bet Connections
BETER agrees wide-ranging LatAm partnership with Bet Connections

New sports and esports content deal to expand LatAm presence across several countries.

BETER’s Setka Cup opens new table tennis arenas in Europe
BETER’s Setka Cup opens new table tennis arenas in Europe

International sports tournament platform, the Setka Cup, which is powered by BETER, a leading provider of next-gen betting and gaming solutions, has announced the opening of multiple new locations across Europe.

BETER terminates all contracts with Russia
BETER terminates all contracts with Russia

The BETER team will now cease all business activities with its operator partners in the country and give notice on all cooperation with Russia-based suppliers.

BETER expands Esports offering with vast boost to Efootball events
BETER expands Esports offering with vast boost to Efootball events

Increase in games and exclusive distribution rights set to boost BETER Esports offering forward.

New era of betting: BETER is the bridge between now and the future
New era of betting: BETER is the bridge between now and the future

BETER’s CEO, Gal Ehrlich, in the interview for SBC news, spoke about the company’s repositioning, significant upgrade of BETER’s products and service provision, and the new era of betting that BETER will provide to next-gen players.

BETER Partners with Betlive to Provide Next-Gen Players of Georgia with Fast Sports and Esports Content
BETER Partners with Betlive to Provide Next-Gen Players of Georgia with Fast Sports and Esports Content

We are excited to announce our new partnership with Betlive.

BETER is implementing heart rate monitors to table tennis streams
BETER is implementing heart rate monitors to table tennis streams

We are excited to announce BETER has taken Setka Cup to the next level by integrating on-court table tennis players’ heart rate data into its offering.

BETER announces major branding and services overhaul
BETER announces major branding and services overhaul

Leading B2B provider of next-gen betting and gaming solutions to meet demand of new era bettors

BETER has partnered with M88
BETER has partnered with M88

We are excited to announce that BETER has partnered with the leading Asian sportsbook M88.

BETER Shortlisted in Two Categories for SBC Awards 2021
BETER Shortlisted in Two Categories for SBC Awards 2021

We are thrilled to announce that BETER has been shortlisted in two categories for the SBC Awards 2021.

Efootball streams have got a new engagement feature by BETER
Efootball streams have got a new engagement feature by BETER

Leading sports and esports content provider for sportsbooks, BETER, has added heart monitors to improve live streaming of efootball ESportsBattle tournaments.

BETER has increased the amount of Setka Cup’s content
BETER has increased the amount of Setka Cup’s content

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength.

BETER’s new CEO strategic plans
BETER’s new CEO strategic plans

20 days after being appointed BETER’s new CEO, Gal Ehrlich gave a presentation to the entire team about the company’s long-term strategy.

Setka Cup has partnered with the Prague Table Tennis Association
Setka Cup has partnered with the Prague Table Tennis Association

Setka Cup international 24/7 sports tournaments have reached an official partnership with the Table Tennis Association in the Czech Republic.

BETER welcomes Gal Ehrlich as a new CEO
BETER welcomes Gal Ehrlich as a new CEO

We’re very proud to announce our team has been strengthened with a new Chief Executive Officer — Gal Ehrlich.

BETER now provides CS:GO matches in new format
BETER now provides CS:GO matches in new format

ports & esports betting provider BETER has expanded its offer with a new format of CS:GO events.

Setka Cup opens location for table tennis tournament in EU
Setka Cup opens location for table tennis tournament in EU

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union.

BETER shortlisted at EGR B2B Awards 2021 in 4 categories
BETER shortlisted at EGR B2B Awards 2021 in 4 categories

We are glad to announce, BETER has been shortlisted in 4 categories at one of the top gaming awards — EGR B2B Awards 2021.

Setka Cup opens new location in Ukraine
Setka Cup opens new location in Ukraine

Ukraine’s largest platform for table tennis development, the Setka Cup which is powered by BETER, has opened a new location in Lviv.

Higher audience engagement with new professional esports mode
Higher audience engagement with new professional esports mode

BETER introduces a professional esports format for higher audience engagement — the MASTER CUP eFootball Tournament (UT mode).

CS:GO new team-play mode for better gaming experience
CS:GO new team-play mode for better gaming experience

BETER empowers ESportsBattle and introduces duo (2×2) team-play format for higher engagement of bettors and CS:GO players.

New professional ice hockey mode for better customer engagement and experience
New professional ice hockey mode for better customer engagement and experience

BETER team is delighted to introduce one more professional esports format — the ICE HOCKEY MASTER CUP Tournament (UT Mode).