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BETER team at SBC Summit Barcelona: photoreport

6,000 senior executives, 2000 operators, 350 speakers, 200 exhibitors —
SBC Summit Barcelona conference and exhibition brought together global sports betting and igaming leaders to discuss the industry’s future, exchange knowledge and build powerful connections.

We were delighted to attend this impressive event, and now we’d like to share some photos with you.

The 2022 edition of the SBC Summit Barcelona was a roaring success! The industry gathered to showcase their products, exchange ideas and build new business partnerships at Fira Barcelona Montjuïc between 20-22 September.

By the way, apart from setting a new record for the organiser with about 6,000 delegates in attendance over three days, an overwhelming number of delegates (92.6%) said they were very likely to recommend SBC Summit Barcelona to colleagues and friends in the post-event survey.  

This year’s SBC event featured a 200-booth exhibition, two days of high-level conference content with nearly 400 speakers, and a busy networking program that allowed everyone to meet fellow professionals, discover the next generation of sportsbook products, dive deeply into the insights and ideas shaping the future of the sector, and see the most exciting solutions.

For sure, this event surpassed our expectations. Our team was lucky not only to attend such a great show but also to greet all visitors at a stylish and reflecting the DNA of the BETER brand booth. 

As our schedule was jam-packed with meetings, we had a chance to provide our guests with a hands-on experience of discovering the company’s next-gen sports, esports, live casino and gaming products.

Our CEO, Gal Ehrlich, participated in a panel discussion on investing in the future of esports betting. Gal shared his insights and presented BETER’s strategic approach to predicting future demand and offering the next generation of players sports and esports content they really want.

Gal Ehrlich was joined by Thomas Rosander, CEO at Luckbox,  Rohini Sardana, Director of Business Development at Pinnacle,  Marek Suchar, Managing Director and Co-Founder at Oddin, Mikael Westerling, CSO and Co-Founder at Grid. The discussion was moderated by Bill Pascrell, III (BP3), Partner at Princeton Public Affairs Group.

We were delighted to showcase our Esports Iframe! BETER has launched a new iFrame solution with UI that allows users to place bets, creates a “Twitch-like” experience, and features the most popular esports events of unmatched quality. Our solution offers players original UI/UX, a wide selection of global esports tournaments, the most accurate odds and a broad variety of markets. 

And today, we are pleased to announce that our unique iFrame solution helped us win a silver mark in the “Industry Innovation of the Year” category at this year’s SBC Awards.

We were thrilled to participate in this well-coveted industry event! It was in its ninth year of rewarding and celebrating the best operators, affiliates, and suppliers from all the major disciplines, including payments, marketing, platform providers, and sports betting and gaming data. 

The BETER team would also like to congratulate all the finalists and winners and thank the event organisers for such an impressive experience!

SBC Summit Barcelona 2022 was an exciting opportunity to network, meet new friends, and gain a deeper insight into the novelties of the betting and gaming worlds.  


For all those who attended SBC Summit Barcelona, we hope you had a great time at this unique event!

If you missed it but want to meet our team at other industry events, follow our LinkedIn profile to stay up to date with our news and plans!

Oct 12, 2022
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