HOW IT Was

In 2020

we created the concept of 'BETERable content' and set up a new niche paradigm by inserting this concept into our product naming. In this new niche, each piece of sports or esports content can become betting content (be beterized), be combined with accurate odds and live data.

We created

and provided beterable (fast betting) content, odds, and live data. We've also ensured operators with an opportunity to 'beterize' their tournaments, making the competitions they create beterable, available to bettors.

The brand's mission

was to further develop the fast betting niche and meet the needs and demands of everyone in the betting industry. In other words, we aimed to provide a plethora of 'beterable' content that empowers everyone — be it players, sportsbooks, bettors or fans.

HOW IT is today

At the end of 2021, we decided to revamp our positioning as BETER became better: we increased the number of the events, added new products, features and solutions, hence updated our vision and mission.

BETER is the industry's leading provider of next-gen content and data, spanning fast sports, esports, live casino products and gaming solutions.

Our mission is to provide the next-gen players with the fast-paced and BETER entertainment we know they want

Our new slogan is 'next-gen gaming'

We want to make the betting experience BETER for the next-gen player.

We get the new generation of players and know how to make the gaming experience faster, easier, and BETER for them.

We offer the ultimate next-gen gaming experience because everything we do is BETER.

BETER GROWTH IN NUMBERS

Jan-March 2018 Jan 2019 Jan 2020 Jan 2021 Today
Clients GEO CIS CIS CIS World World
Matches monthly 300+ 800+ 11,000+ 23,000+ 32,000+
Sports & esports tournaments Setka Cup Setka Cup Setka Cup, ESportsBattle Setka Cup, ESportsBattle Setka Cup, ESportsBattle, Virtual eComp
Tournaments participants 60 300+ 800+ 1,000+ 1,500+
Verticals Sports Sports Sports, Esports Sports, Esports Sports, Esports, Live Casino, Gaming
Employees 1 15 97 300+ 350+
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We are a B2B provider of engaging, high-impact products with superior margins. Our partners enjoy bespoke content that boosts engagement, retention and revenue.
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