The deal will strengthen Playtech’s offering, allowing its operator partners to leverage the huge demand for esports betting through proven content that delivers the fast-paced wagering action sought by this audience.
BETER’s ESportsBattle, the subject of this deal, offers more than 35,000 events each month with up to 50 markets per event. Coverage is available 24/7/365, allowing for round-the-clock esports betting action with an average 7.5% margin.
Gal Ehrlich, Chief Executive Officer of BETER, said: “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.
“Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER`s offering sets the standard for others to follow with our fan-favourite ESportsBattle tournaments.
“This is a great deal for both parties, and we look forward to strengthening our collaboration with Playtech over the coming months.”
Chuck Robinson, Chief Revenue Officer at BETER, said: “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical and our content allows operators to unlock its potential.
“Playtech is the high calibre partner we like to work with and together we can ensure that its operator partners can offer their players the best esports betting experience.”
Yori Arami, VP, Sports Commercial at Playtech, added: “BETER has emerged as one of the leading providers for esports betting content and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments.
“Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences. BETER’s esports portfolio is a very strong addition to any sportsbook, and we look forward to seeing our partners maximise their potential when it comes to engaging their customers in esports.”
About Playtech:
Founded in 1999 and with a listing on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,900 employees across 20 countries.
Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including,casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the online and retail value chain. Playtech provides its technology on a B2B basis to the industry’s leading online and retail operators, land-based casino groups and government sponsored entities such as lotteries. The Playtech Group owns and operates Snaitech, one of the leading sports betting and gaming companies in online and retail in Italy.
