• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
  • Contact us

Setka Cup opens location for table tennis tournament in EU

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union.

Leading Ukrainian organizer of table tennis tournaments Setka Cup has started to operate on the territory of the European Union. A new location was opened in Prague, Czech Republic. Currently, the international table tennis and tennis platform consists of 700 active players and has 12 rooms in Prague, Kyiv, Dnipro, and Lviv with a total area of 3,487 sq. meters.

Being powered by sports & esports betting provider BETER, Setka Cup holds more than 7,100 matches per month. All games are dynamic, last up to 30 minutes on average, and can have up to 20 betting markets. Live analytics and detailed player statistics are also available for each game.

“The launch of the location in the European Union is a significant step for Setka Cup. The eponymous location in Prague will hold 4 table tennis tournaments each day, and all participants are local players. As a result, we increase the quantity and variety of events for our clients and strengthen the trustworthiness of our product. The partnership agreement with the largest betting operator in the Czech Republic – Tipsport is a case in point,” said Alex Barkar, founder and CEO at BETER.

“We constantly get inquiries from foreign sports communities about the Setka Cup brand’s presence in other countries. We’ve chosen the Czech Republic to start with because of the local table tennis community’s considerable interest. Still, we plan to continue to develop our platform on an international level,” Setka Cup tournament organizers said.

Setka Cup is an international sports platform. It has been organizing open non-commercial and commercial tournaments and supporting tennis and table tennis development since 2018. Setka Cup tournaments are available at sportsbooks in 150 countries and get 13M views per month.

BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company makes Setka Cup tournaments ‘beterable’, i.e., turning them into a stable revenue stream for betting operators and increasing fans’ engagement.

May 19, 2021
Share
BETER Sports setka cup
Popular
Gal Ehrlich's view on US sports betting market

As the US sports betting market continues to post record-breaking revenues, simply securing market access is no longer enough. For the first wave of suppliers entering the US, the priority was straightforward: navigate regulation, obtain licences and establish a foothold in one of the world’s fastest-growing betting markets.

Jul 14, 2026
Regulatory readiness as a competitive advantage: why LatAm sportsbooks need regulator-ready content partners

Originally published by Gaming Intelligence Español, this article by Valeriia Tarchynska, Chief Legal Officer at BETER, explores why regulatory readiness is becoming a competitive advantage for fast-paced content providers in LatAm. As the region’s betting markets continue to mature, operators increasingly need partners that combine performance with legal clarity, product documentation, integrity evidence, and readiness for regulated markets.

Jul 08, 2026
BETER’s Tsotne Mdivani to speak at SBC Summit Tbilisi

Tsotne Mdivani, Head of Sports Product Management at BETER, will speak at SBC Summit Tbilisi, taking place at the Sheraton Grand Tbilisi Metechi Palace in Georgia on 15–16 July.

Jul 03, 2026
Meet BETER at iGB L!VE London

On 1–2 July, BETER’s delegation, including Chuck Robinson, Chief Revenue Officer, Adam Conway, General Manager of Esports, and Stefanos Patsourakos, Regional Sales Director, will be in London for iGB L!VE.

Jun 23, 2026
A promotional image for BETER's new eFootball tournament format shows football players in silhouette set against bright stage lighting.
BETER expands ESportsBattle eFootball offering with new World Cup One Day format

1 Day. 1 World Cup. 104 Matches. World Cup One Day is now live.
BETER has expanded its ESportsBattle eFootball offering with a new World Cup One Day tournament format, delivering a complete World Cup-style competition compressed into a single day.

Jun 23, 2026

We use cookies to enhance your user experience. By clicking “Accept All”, you consent to the use of our cookies. Learn more in our Privacy Policy.

Reject All
Accept all
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us