The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength, as the number of table tennis, tennis and beach volleyball matches featured in this tournament have doubled in this time.
INCREASING SPORTS OFFER
From January to June 2020, the platform organized 22,500 matches. This figure for the same period in 2021 doubled and amounted to 42,281 games. In June 2021, BETER provided the highest number of Setka Cup's table tennis, tennis, and beach volleyball matches — 7,500 games/month (250 per day).
The increase in the amount of fast sports content helped sportsbooks fill free airtime. The Setka Cup opened two new table tennis arenas at the beginning of 2021. In May, the last one started operating in Prague (Czech Republic) and holds up to 1,000 matches per month. This positive dynamic expands the sports community of tournaments, mainly in Ukraine, where the Setka Cup has 9 sports arenas in the 3 largest cities. It allows BETER to stream up to 10 matches simultaneously.
ATHLETES AND ORGANIZATIONS
The total number of sportspeople participating in Setka Cup tournaments has increased by 20% since January 2021. There are 780 active players now. The Ukrainian Table Tennis Federation has 1,868 active players (18-55 years old), and one in three registered athletes participates in tournaments of Setka Cup.
2021 became a game-changing year for the Setka Cup. The platform successfully launched tournaments in the EU. Moreover, recently the Setka Cup reached a strategic partnership with the Prague Table Tennis Association. It is an official recognition on the international level, and it proves Setka Cup's ambitions to develop table tennis in the EU. Within the Memorandum with the Association, the Setka Cup plans to conduct sports coaching, develop table tennis and promote it in Prague and the Czech Republic.
BETER conducts a permanent process of testing and choosing the most suitable sports. The company checks all the relevant key metrics and tests an ability to keep an efficient, 24/7 schedule and ranking systems. In June 2021, Setka Cup launched beach volleyball tournaments. The platform holds 16 matches of this discipline every day. Beach volleyball went through a trial period and proved its profitability.
Alex Lobov, BETER's Chief Product Officer, said, "We are constantly working to improve and expand our product portfolio. This year beach volleyball has passed the trial period with flying colours and we are glad we can help our clients offer even more to their customers. We added 16 matches, which are held every day, and comply with international FIVB standards of 2x2 beach volleyball.”
BETTORS AND GEOGRAPHY
According to the data of one of the largest sportsbooks, the number of bettors who choose Setka Cup tournaments increased by 33% during the first half of 2021.
According to Setka Cup's table tennis web platform, European countries hold the record for the number of Setka Cup fans: The United Kingdom, the Czech Republic, Spain, and Poland are in the TOP-10.
Among Asian countries, the Philippines has the largest number of Setka Cup supporters; in North America — the United States, in South America — Brazil, in Africa — South Africa.
BETER provides live streaming, live data and odds for the Setka Cup's matches. The company creates complex betting products for sportsbooks around the world. Thus, thanks to BETER, the streams of Setka Cup's tournaments are featured on more than 100 sportsbooks.