Background

The popularity of esports continues to rise at a rapid rate and operators now find themselves under serious pressure to provide engaging and dynamic content to meet demand. Esports bettors tend to fall into the lucrative Millennial and Gen Z audiences and this means they expect a fast-paced, immersive betting experience that traditional sports betting simply can’t provide.

Operators get this, which is why a growing number are seeking out esports content providers that offer extensive coverage, real-time official data and a smooth and seamless integration. But this is easier said than done.

They often face challenges when sourcing esports content including unreliable data, delays in its provision, limited uptime, insufficient markets per event and a lack of coverage of top-tier tournaments.

Having faced some of these issues, the BVGroup team approached BETER during the summer of 2024. Building upon our long-standing relationship and the trust developed over years of collaboration on our esports&sports in-house tournaments, they sought our expertise to enhance its esports portfolio through the integration of our Esports Odds Feed —an end-to-end trading solution covering more than 450 tournaments worldwide with 40,000+ live and pre-match events annually.

About the Client

BVGroup is an online gambling operator and B2B technology solutions provider with licences in the United Kingdom, Republic of Ireland, Gibraltar and Ontario. The privately-owned group employs more than 650 people worldwide, with its global headquarters based in Gibraltar.

Offering sportsbook, casino and bingo, BVGroup is committed to protecting customers from gambling-related harm and is dedicated to improving the gambling experience by leveraging its in-house developed technology and innovative products. In addition to its flagship BetVictor brand, the group operates several other 3rd party brands of globally recognised gambling and media companies.

Challenges

The integration of our Esports Odds Feed was seamless and fast. Because we had an existing integration with the operator to build on, we could streamline the process, eliminating many of the typical onboarding challenges. Our IT department and theirs established strong working relationships, which facilitated smooth collaboration and efficient implementation.

Solution

To address BVGroup’s needs, we provided their sportsbook brands with our Esports Odds Feed. It offers extensive coverage of live and pre-match events for popular disciplines such as CS2, Dota 2, League of Legends and Valorant, covering tournaments from Tier 1 to Tier 3. The odds are calculated using official data and refined by our in-house team of expert traders. This ensures not only the accuracy of our odds but also the integrity of the betting experience.

A key advantage of our solution is the breadth of coverage. We offer up to 40 markets per event with the highest uptime, covering content worldwide and delivering up to 95% of all available contests across CS2, Dota 2, Valorant and League of Legends. Additionally, our stringent integrity measures guarantee fair play. We maintain a zero-tolerance policy for fraudulent activity, with our trading and integrity teams working closely with operators to monitor suspicious behaviour. Any teams suspected of unfair play are promptly blacklisted, ensuring a transparent and trustworthy betting environment.

Results

The impact of our collaboration with BVGroup became evident in less than six months. During this period, BVGroup`s sportsbook brands experienced a significant 23% increase in turnover across all esports titles covered by our Odds Feed. Bet volume jumped 27% overall with in-play match betting witnessing a remarkable 45% surge.

In terms of the most popular titles, League of Legends and CS2 led the way, closely followed by Dota 2. Turnover from in-play matches rose by 30%, and GGR across these three titles increased by 20%.

By providing comprehensive coverage, accurate and reliable odds, 24/7 support, and an unwavering commitment to integrity, we have helped BVGroup drive engagement, enhance bettor satisfaction, and reinforce its position as a leader in the online betting industry.