• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
    • MEET US AT iGB L!VE 2025
  • Contact us

BETER Names Adam Conway as General Manager of Esports Business Unit

Seasoned esports professional joins fast-betting content provider, bringing over 20 years of trading and product experience to elevate its offering

Adam Conway - Site

BETER has appointed former SIS senior executive Adam Conway as its new General Manager of Esports Business Unit, significantly strengthening the company’s position in the market.

Conway is a highly accomplished manager in the betting industry, with more than 20 years of experience in overseeing and launching successful product portfolios.

Adam joins BETER following a ten-year tenure at SIS, where he held various positions — from Head of Trading to Global Head of Esports and Competitive Gaming. Before SIS, he held roles at several companies, including Head of Trading at betting powerhouse Ladbrokes.

As Esports General Manager at BETER, Adam will be responsible for strengthening the provider’s leadership in the fast-betting domain, as well as developing and expanding the number of in-house events for the company’s flagship ESportsBattle tournaments, which currently feature disciplines such as eFootball, eBasketball, and eHockey.

Conway will spearhead the development of new disciplines — eCricket and eTennis are set to launch soon — and focus on enhancing relationships with existing clients while establishing new partnerships. 

Adam will lead a team of over 200 specialists and 500 professional athletes, delivering more than 500,000 esports events annually across four countries. He will also work closely with key industry bodies, including the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA).

Gal Ehrlich, CEO at BETER, said:

“Adam’s background in esports is unmatched, and we are thrilled to have him on board as we continue to enhance our esports offering, especially our flagship ESportsBattle tournaments.

“We’re already the go-to provider for fast-betting content, data, and live streaming in esports and sports. With Adam as our Esports General Manager, we’re confident we’ll strengthen that leadership and further distance ourselves from the competition.

“We’re excited to welcome Adam and look forward to the significant value his expertise will bring to our partners worldwide.”

Adam Conway, Esports General Manager at BETER, added:

“It’s an honour to join BETER and contribute my extensive experience in trading and product development to such a pioneering company.

“BETER is the undisputed market leader, and I’m excited to help ensure it remains at the forefront—delivering exceptional products to operator partners and bettors alike.”

May 14, 2025
Share:
beter
Popular
BETER + SBC Awards Malta - Site
BETER Wins “Rising Star in Sports Betting” at SBC Awards Europe 2025

BETER has been recognized as the Rising Star in Sports Betting (Supplier) at the SBC Awards Europe 2025, reaffirming its position as one of the most dynamic and fast-growing providers in the iGaming industry.

Jun 13, 2025
BEST SPORTSBOOK PROVIDER 2025 - Site
BETER Wins Best Sportsbook Provider 2025 at the SiGMA Asia Awards

BETER has proudly taken home the prestigious award at the SiGMA Asia Awards, held during the SiGMA Asia exhibition in Manila.

Jun 03, 2025
ESIC
BETER Receives ESIC Gold Standard Accreditation

Fast-betting content and data provider earns the highest recognition from the Esports Integrity Commission.

Jun 02, 2025
4 WINS BSG Awards 2025 - Site (1)
BETER wins four categories at the 2025 Baltic & Scandinavian Gaming Awards

We are honored to announce that our team has become a 𝗳𝗼𝘂𝗿-𝘁𝗶𝗺𝗲 𝘄𝗶𝗻𝗻𝗲𝗿 at the 𝐁𝐚𝐥𝐭𝐢𝐜 & 𝐒𝐜𝐚𝐧𝐝𝐢𝐧𝐚𝐯𝐢𝐚𝐧 𝐆𝐚𝐦𝐢𝐧𝐠 (𝐁𝐒𝐆) 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟓.

May 29, 2025
BETER Sports adds cricket
BETER Expands Sports Portfolio with Cricket Tournaments and Leagues Worldwide

BETER has significantly expanded its sports portfolio by offering live data and odds from official cricket tournaments and leagues worldwide. The coverage includes events in India, Australia, the USA, South Africa, Kuwait, and more than 30 other countries.

May 28, 2025
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us