• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
    • MEET US AT iGB L!VE 2025
  • Contact us

BETER has increased the amount of Setka Cup’s content

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength.

Setka Cup_stats

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength, as the number of table tennis, tennis and beach volleyball matches featured in this tournament have doubled in this time.

INCREASING SPORTS OFFER

From January to June 2020, the platform organized 22,500 matches. This figure for the same period in 2021 doubled and amounted to 42,281 games. In June 2021, BETER provided the highest number of Setka Cup’s table tennis, tennis, and beach volleyball matches — 7,500 games/month (250 per day).

The increase in the amount of fast sports content helped sportsbooks fill free airtime. The Setka Cup opened two new table tennis arenas at the beginning of 2021. In May, the last one started operating in Prague (Czech Republic) and holds up to 1,000 matches per month. This positive dynamic expands the sports community of tournaments, mainly in Ukraine, where the Setka Cup has 9 sports arenas in the 3 largest cities. It allows BETER to stream up to 10 matches simultaneously.

ATHLETES AND ORGANIZATIONS

The total number of sportspeople participating in Setka Cup tournaments has increased by 20% since January 2021. There are 780 active players now. The Ukrainian Table Tennis Federation has 1,868 active players (18-55 years old), and one in three registered athletes participates in tournaments of Setka Cup.

2021 became a game-changing year for the Setka Cup. The platform successfully launched tournaments in the EU. Moreover, recently the Setka Cup reached a strategic partnership with the Prague Table Tennis Association. It is an official recognition on the international level, and it proves Setka Cup’s ambitions to develop table tennis in the EU. Within the Memorandum with the Association, the Setka Cup plans to conduct sports coaching, develop table tennis and promote it in Prague and the Czech Republic.

NEW SPORTS

BETER conducts a permanent process of testing and choosing the most suitable sports. The company checks all the relevant key metrics and tests an ability to keep an efficient, 24/7 schedule and ranking systems. In June 2021, Setka Cup launched beach volleyball tournaments. The platform holds 16 matches of this discipline every day. Beach volleyball went through a trial period and proved its profitability.

Alex Lobov, BETER’s Chief Product Officer, said, “We are constantly working to improve and expand our product portfolio. This year beach volleyball has passed the trial period with flying colours and we are glad we can help our clients offer even more to their customers. We added 16 matches, which are held every day, and comply with international FIVB standards of 2×2 beach volleyball.”

BETTORS AND GEOGRAPHY

According to the data of one of the largest sportsbooks, the number of bettors who choose Setka Cup tournaments increased by 33% during the first half of 2021.

According to Setka Cup’s table tennis web platform, European countries hold the record for the number of Setka Cup fans: The United Kingdom, the Czech Republic, Spain, and Poland are in the TOP-10.

Among Asian countries, the Philippines has the largest number of Setka Cup supporters; in North America — the United States, in South America — Brazil, in Africa — South Africa.

BETER provides live streaming, live data and odds for the Setka Cup’s matches. The company creates complex betting products for sportsbooks around the world. Thus, thanks to BETER, the streams of Setka Cup’s tournaments are featured on more than 100 sportsbooks.

Aug 06, 2021
Share:
BETER Sports setka cup
Popular
BETER + SBC Awards Malta - Site
BETER Wins “Rising Star in Sports Betting” at SBC Awards Europe 2025

BETER has been recognized as the Rising Star in Sports Betting (Supplier) at the SBC Awards Europe 2025, reaffirming its position as one of the most dynamic and fast-growing providers in the iGaming industry.

Jun 13, 2025
BEST SPORTSBOOK PROVIDER 2025 - Site
BETER Wins Best Sportsbook Provider 2025 at the SiGMA Asia Awards

BETER has proudly taken home the prestigious award at the SiGMA Asia Awards, held during the SiGMA Asia exhibition in Manila.

Jun 03, 2025
ESIC
BETER Receives ESIC Gold Standard Accreditation

Fast-betting content and data provider earns the highest recognition from the Esports Integrity Commission.

Jun 02, 2025
4 WINS BSG Awards 2025 - Site (1)
BETER wins four categories at the 2025 Baltic & Scandinavian Gaming Awards

We are honored to announce that our team has become a 𝗳𝗼𝘂𝗿-𝘁𝗶𝗺𝗲 𝘄𝗶𝗻𝗻𝗲𝗿 at the 𝐁𝐚𝐥𝐭𝐢𝐜 & 𝐒𝐜𝐚𝐧𝐝𝐢𝐧𝐚𝐯𝐢𝐚𝐧 𝐆𝐚𝐦𝐢𝐧𝐠 (𝐁𝐒𝐆) 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟓.

May 29, 2025
BETER Sports adds cricket
BETER Expands Sports Portfolio with Cricket Tournaments and Leagues Worldwide

BETER has significantly expanded its sports portfolio by offering live data and odds from official cricket tournaments and leagues worldwide. The coverage includes events in India, Australia, the USA, South Africa, Kuwait, and more than 30 other countries.

May 28, 2025
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us