We’re pleased to announce the appointment of Yori Arami as Chief Revenue Officer. Arami, formerly Commercial Director at Playtech, will lead all the aspects of the commercial process, including sales, business development, account management, pre- and post-sale services, partnership development, and performance optimisation.
As BETER’s products are being used by the leading industry operators, the company’s latest appointment reflects its roadmap for growth. Arami’s business expertise is expected to play a critical role in BETER’s continued expansion as the best next-gen gaming products provider.
Since ICE London has been postponed until April, Arami will begin preparing the team for the exhibition ahead of the show. First and foremost, the newly appointed CRO will overhaul BETER’s core values, products, and vision within the preparation for its first time ICE attendance.
Gal Ehrlich, CEO at BETER, commented on the appointment: “We couldn’t be happier to welcome someone of Yori’s calibre to our talented team. He has one of the industry’s best track records for commercial development with key clients and brings with him a wealth of experience and jurisdictional knowledge.
BETER is at an exciting juncture offering both quality and differentiation. New markets and expansion plans are a priority, and we know Yori is the right person to lead this vision forwards.”
Yori Arami, CRO at BETER said: “Since joining, I’ve been impressed with the can-do attitude of the staff at BETER, the hunger to lead the market and its straightforward culture and team spirit. It was an easy decision to make, and I’m privileged to join.
My short-term objective at BETER is to bring my experience, share my knowledge and lead the commercial team to build on its existing success while also driving growth through the introduction of innovative products, expand the client base and penetrate new markets across the world.”
Being the leading supplier of high-velocity, fast-paced betting products, BETER is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group. Recently, the company has revamped its multiple verticals spanning fast sports, esports, gaming and live casino.