2 April 2025 – BETER, the award-winning provider of fast-betting content, live streams, live data, and odds for esports and sports, has expanded its eFootball offering with new dedicated tournaments tailored to World Cup 2026, delivering more than 4,200 events per month to help operators keep bettors engaged throughout the day, including during downtime and match gaps.
The rollout includes World Cup–inspired matches, along with additional events strategically timed to key betting hours to keep bettors engaged before, during, and after World Cup 2026 fixtures, giving operators broader eFootball coverage ahead of one of the biggest tournaments in the global sports calendar.
The new content enhances BETER’s comprehensive, fast-paced eFootball ecosystem, offering operators additional ways to keep bettors engaged 24/7.
Tournaments tailored to U.S. betting hours, delivering over 4,200 monthly matches
BETER has added 140+ daily matches designed to suit U.S. bettors and maintain engagement throughout the day.
All of these matches are delivered in the 2×4 format and are scheduled daily (UTC+2) as follows:
- 01:00–03:00 — Premier League
- 03:10–05:10 — World Cup B
- 05:30–07:30 — Conference League
- 16:10–18:10 — Serie A
- 18:20–20:20 — World Cup B
- 20:40–22:40 — Europa League
- 22:50–00:50 — LaLiga
This new content addition is focused on supporting operator performance ahead of and during World Cup 2026 by maintaining betting activity across relevant time slots for U.S. audiences and helping fill downtime between major football fixtures.
World Cup–inspired tournaments, delivering over 3,600 monthly matches (within the 4,200+ expansion)
As part of this content boost, BETER is rolling out three dedicated World Cup–themed eFootball leagues. These form a major part of the expansion and mirror the excitement, structure, and national-team focus of the tournament, delivering 120+ matches per day and featuring teams such as the United States, the Netherlands, Norway, Mexico, Morocco, France, England, Portugal, Argentina, Spain, and more canonical world best teams.
The schedule includes the following (UTC+2):
- World Cup A: 12:00–14:00 and 01:20–02:20 (2×4 format)
- World Cup B: 18:20–20:20 and 03:10–05:10 (2×4 format)
- Volta World Cup: 00:10–01:40 and 07:00–08:30 (2×3 format)
These World Cup–inspired eFootball matches reflect the build-up to the tournament and help operators drive bettor engagement ahead of kick-off.
With this rollout, which is already available with the majority of BETER’s partners, the supplier now delivers over 40,000 esports matches each month, further strengthening its position as one of the industry’s most in-demand providers of fast-paced content.
BETER exclusively delivers nearly 500,000 esports events annually through its exclusive ESportsBattle tournaments, which include eFootball, eBasketball, eHockey, and eTennis, offering up to 50 markets per match and an average operator margin of 7.5%+, exceeding the market standard.
Adam Conway, General Manager of the Esports Business Unit at BETER, said: “World Cup 2026 is the pinnacle of football excitement, and it presents an incredible opportunity for operators to keep fans and bettors engaged around the clock. Our expanded eFootball offering is designed to capture that energy, with content built to mirror the drama, intensity, and rivalries of the tournament.
“By combining dedicated World Cup–inspired competitions with strategically timed matches during key betting hours, we’re helping operators fill downtime, bridge match gaps, and keep bettors active before, during, and after every fixture.
“With over 40,000 fast-paced esports matches delivered every month, BETER now offers one of the largest and most dynamic content portfolios in the industry, bringing the thrill of the World Cup straight to every screen.”
