Juliana, a seasoned business development specialist based in Brazil, has extensive experience in the
Latin American iGaming industry. She has previously held various business development positions at
Better Collective, Endorphina, Salsa Technology, and other companies. Her expertise was recognized
by the G&M News platform, which included her in its Top 5 Women in the Industry 2024
list—highlighting women making significant contributions to the growth of iGaming in the region.
In her new role at BETER, she will drive the company’s expansion across Latin America, forging new
partnerships with regional operators and aggregators, particularly in Brazil, where demand for
BETER’s content continues to grow.
She will also drive BETER into new LatAm markets where the provider does not currently have a
presence while managing relationships with existing partners to ensure they get the most out of the
provider’s next-gen content offering.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with
opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and
in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a
valuable addition to our team.
“We are already experiencing strong demand for our fast-betting products and solutions across the
region. With Juliana on board, we can further identify key operators that would benefit from
partnering with us, driving even greater growth.
“I’m delighted to welcome Juliana to the BETER team.”
Juliana Querino commented: “Fast-betting content has become essential for operators in Latin
America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning
portfolio.
“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular
among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full
suite of products and solutions to operators from Brazil to Peru.”
“I look forward to helping BETER maximize the full potential of the LatAm market.”
