• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
    • MEET US AT iGB L!VE 2025
  • Contact us

BETER welcomes Gal Ehrlich as a new CEO

We’re very proud to announce our team has been strengthened with a new Chief Executive Officer — Gal Ehrlich.

Gal Ehrlich

Before joining BETER, Gal Ehrlich held the position of a Chief Technology & Product Officer at Fortuna Entertainment Group being a client of BETER. It allowed Gal to get to know us and our products. This experience was a great motivation for Gal to become a part of our team.



Gal Ehrlich has more than 20 years of experience as an operations and technology executive. Gal worked also as a VP of Shared Services at Playtech. Overall, he has been developing betting and gaming companies for 12 years. “I am excited to become a part of BETER company. The company has come a long way in the last few years. It is a privilege for me to be able to take BETER to its next step, to support its growth by providing our customers with extraordinary value, and to get an opportunity to fulfill the great potential of the team,” commented Gal Ehrlich.

Starting from 1 July 2021, Gal Ehrlich as a new CEO will succeed Alex Barkar, who has successfully led the company since its inception in 2018. Meanwhile, Alex will stay with our team as a Board Member and Co-Founder. “I decided to focus on global challenges as a Board Member and leave the CEO post a few months ago. And I am happy that together with JKR Investment Group we managed to find such an experienced manager as Gal in such a short period. I strongly believe that Gal will strengthen BETER. We built everything from scratch, and we did it very well. I am proud of all our achievements and look forward to even greater opportunities,” said Alex Barkar.

BETER is one of the portfolio companies of JKR Investment Group. The CEO of the company, Alexander Gusev, commented on the appointment of Gal Ehrlich, “We believe that the new appointment will give a new great impulse to the nucleus called BETER. Gal’s strong expertise in b2b and b2c sectors in gambling will strengthen BETER’s leadership position in the market. We would also like to thank Alex Barkar, who successfully managed the company that made a real impact on the market.”

BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.

Jul 01, 2021
Share:
beter
Popular
BETER + SBC Awards Malta - Site
BETER Wins “Rising Star in Sports Betting” at SBC Awards Europe 2025

BETER has been recognized as the Rising Star in Sports Betting (Supplier) at the SBC Awards Europe 2025, reaffirming its position as one of the most dynamic and fast-growing providers in the iGaming industry.

Jun 13, 2025
BEST SPORTSBOOK PROVIDER 2025 - Site
BETER Wins Best Sportsbook Provider 2025 at the SiGMA Asia Awards

BETER has proudly taken home the prestigious award at the SiGMA Asia Awards, held during the SiGMA Asia exhibition in Manila.

Jun 03, 2025
ESIC
BETER Receives ESIC Gold Standard Accreditation

Fast-betting content and data provider earns the highest recognition from the Esports Integrity Commission.

Jun 02, 2025
4 WINS BSG Awards 2025 - Site (1)
BETER wins four categories at the 2025 Baltic & Scandinavian Gaming Awards

We are honored to announce that our team has become a 𝗳𝗼𝘂𝗿-𝘁𝗶𝗺𝗲 𝘄𝗶𝗻𝗻𝗲𝗿 at the 𝐁𝐚𝐥𝐭𝐢𝐜 & 𝐒𝐜𝐚𝐧𝐝𝐢𝐧𝐚𝐯𝐢𝐚𝐧 𝐆𝐚𝐦𝐢𝐧𝐠 (𝐁𝐒𝐆) 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟓.

May 29, 2025
BETER Sports adds cricket
BETER Expands Sports Portfolio with Cricket Tournaments and Leagues Worldwide

BETER has significantly expanded its sports portfolio by offering live data and odds from official cricket tournaments and leagues worldwide. The coverage includes events in India, Australia, the USA, South Africa, Kuwait, and more than 30 other countries.

May 28, 2025
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us