These approvals allow BETER to deliver Setka Cup table tennis content to licensed operators
in both states, including live data and live streams, enabling local bettors to engage with its
fast-paced content for the very first time.
The approvals were granted by the Indiana Gaming Commission (IGC) and the Iowa Racing
and Gaming Commission (IRGC), respectively. Setka Cup tournaments are already live for
bettors in both states via tier-one operator bet365, which earlier this year also launched
BETER’s content in Colorado and New Jersey.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for
approximately 700,000 fast-paced events each year across a range of esports and sports
disciplines, offering up to 50 betting markets per event, with an average operator margin
exceeding 7.5%.
Its sports portfolio features the Setka Cup table tennis series, the BSKT Cup basketball
league, Padel tennis, and coverage of official cricket tournaments and leagues worldwide.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball,
eHockey, and eTennis.
Gal Ehrlich, CEO of BETER, said: “Securing approvals in Indiana and Iowa marks another
important milestone in our expansion across the US, a market where we are already seeing
strong demand for our fast-betting content, particularly the Setka Cup.
“Receiving approval from such respected regulators is a testament to the quality of our
products and the dedication of our teams, especially in the areas of legal compliance,
integrity, and transparency.
“The US is an essential market for both operators and suppliers, particularly those
committed to building their businesses within regulated environments where player safety is
the top priority. This is exactly what we aim to achieve, and we’re confident we can bring
unique value to US operators and their bettors.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Gaining approvals in Indiana and
Iowa represents another step forward in our broader US strategy and highlights the
efficiency and expertise of our legal team in navigating complex regulatory frameworks.
We’re also grateful for the ongoing support of our trusted partner, law firm BlankRome,
whose guidance has been invaluable throughout this process.
“Our legal team has honed its expertise through extensive experience securing approvals in
the US and LATAM markets. We’ll continue leveraging this knowledge to further streamline
future applications as we expand into key states, including North Carolina, Arizona, Ohio and
beyond.”
