• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
    • SiGMA South America
    • SBC Summit Malta
    • SBC Summit Americas - Stand 813
  • Contact us

BETER launches its next-gen content with 10bet

BETER has partnered with prominent UK operator 10bet in a deal to supply the latter with its fan-favorite ESportsBattle tournaments.

10bet is an online gambling company with over 20 years of experience in creating top-notch sports and casino betting products, with a significant presence in South Africa, the UK, and other regions.

The agreement has allowed 10bet to add BETER’s proprietary ESportsBattle tournaments to its offering, providing players with access to round-the-clock fast-betting action. Initially, the operator will launch with eFootball and eBasketball, with the option to add eHockey and CS2 at a later date. 

The integration was done via Playtech which joined forces with BETER earlier this year to provide its operator partners with access to BETER’s full portfolio of content.

ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators. 

Gal Ehrlich, CEO at BETER, said: “10bet is a high calibre operator with strong presence in a range of key markets such as the UK and South Africa. These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals. 

“This partnership allows 10bet to do just that by providing its players with access to our 24/7 fast-betting content, which is proven to enhance player engagement to the next level.

“Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players.”

Chuck Robinson, CRO at BETER, added: “BETER is on a roll in terms of signing deals with top-flight operators in core markets worldwide, with 10bet being the latest addition to our roster of partners.

“We have pioneered the fast-betting format, and our premium esports content provides the round-the-clock action the next generation of players seeks while ensuring a stable, industry-leading margin for our operator partners.

“We are thrilled to see our content live with 10bet and look forward to a fruitful cooperation.”

Yuval Klein, Spokesperson at 10bet, said: “We go to great lengths to offer our bettors the best online betting experience in the market, and the addition of BETER’s ESportsBattle tournaments is a testament to this. Bettors now demand fast-betting action, and BETER’s content successfully delivers this.”

About 10bet:
10bet is a leading international online gaming brand, with over 20 years of experience in key markets globally. Offering sports betting, casino and live casino, 10bet’s mission is to create the most exciting, forward-thinking, bettor-focused online gaming experience there is. 10bet combines industry-leading sports coverage, thousands of betting markets and a top tier line-up of casino games with an intuitive, player-friendly website and an ever-changing range of promotions – making it the number one choice for over 2 million registered customers worldwide.

Oct 14, 2024
Share
beter BETER Partners
Popular
BETER strikes Wplay partnership in Colombia

19 March 2025 – BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has strengthened its position in the LatAm market through a partnership with top-tier Colombian operator Wplay.

Mar 19, 2026
Meet BETER at HIPTHER Prague Summit

On 24–25 March, BETER will be joining the 10th edition of the HIPTHER Prague Summit.

Mar 18, 2026
BETER shortlisted for the 2026 ESTA Esports Industry Awards for the first time! 

Thrilled to announce that BETER, together with ESportsBattle, has been shortlisted for the 2026 ESTA Esports Industry Awards in the Esports Innovation Award category, organized by the Esports Trade Association.

Apr 08, 2026
LatAm Betting Data Analysis for the 2026 World Cup

Speaking to Gaming Intelligence, Matias Tapia Gomez, LatAm Business Development Manager at BETER, outlines what the FIFA World Cup 2026 could mean for LatAm operators and how sportsbooks can maximise engagement through fast-paced content.

Mar 26, 2026
BETER CEO Gal Ehrlich Wins CEE iGaming Leader of the Year at GamingTECH Awards 2026

We’re proud to announce that our CEO, Gal Ehrlich, has won the CEE iGaming Leader of the Year award at the GamingTECH Awards 2026.

Mar 26, 2026

We use cookies to enhance your user experience. By clicking “Accept All”, you consent to the use of our cookies. Learn more in our Privacy Policy.

Reject All
Accept all
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us