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BETER deploys its fast-betting content with Codere

BETER has put pen to paper on a major deal with Codere to supply the powerhouse operator with its fan-favourite ESportsBattle tournaments.

BETER partners up with Codere

Codere is one of the leading online and retail sportsbook operators in Spain and Latin América. 

BETER’s ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per monthwith up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy round the clock action with a 7.5%+ average margin for operators.

ESportsBattle is proven to engage players across a wide range of sports, with Codere initially taking eFootball and eBasketball but with the option to add other disciplines such as eHockey and CS2 at a later date.

Gal Ehrlich, CEO at BETER, said: “We are delighted to add Codere to our growing roster of big-name operators using our fast-betting content to engage the next generation of players and deliver the betting experiences they are seeking.

“Our esports products offer non-stop betting on the most popular disciplines such as eFootball and eBasketball, which Codere can now use to strengthen its content offering to players.”

Chuck Robinson, CRO at BETER, added: “Codere is a high calibre operator with large, loyal player bases in competitive markets such as Europe and LatAm. At the heart of its offering is quality content, and this deal ensures it can offer proven fast-betting content to its players.

“We are pleased to begin our collaboration with their team on enhancing the betting experience and providing more new players with our premium content.”

Sergio Garcia, Sportsbook Operations manager at Codere, said: “BETER has quickly become the leading provider of fast-betting content and we absolutely wanted to leverage the demand for its ESportsBattle series by offering it to our players.

“BETER’s existing products are second to none, and we are already seeing high levels of engagement from our players. Our teams are looking forward to fruitful results soon.”

About BETER:

BETER is an award-winning betting content and data provider. The company organises more than 45,000 monthly in-house events across eight esports and sports disciplines, providing an unrivalled betting experience that combines 24/7 streaming, real-time data, and odds. BETER also offers esports odds based on official data for more than 450 international esports tournaments and covers 40,000+ pre-match and live events across CS2, Dota 2, League of Legends, Valorant, and many other popular titles. BETER’s products are designed with the next generation of players in mind and have been proven to boost engagement, retention and operator revenue.

About Codere: 

Codere is a leading Online and retail Sports Betting and Casino Gaming operator with a presence  in Spain, Italy, Argentina, Mexico, Panama, Colombia and Uruguay. Codere operates Casinos, bingo halls, sports betting terminals and racetracks across the globe and offers its gaming products across the  retail and online channels.

Aug 22, 2024
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