• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
  • Contact us

BETER announces major branding and services overhaul

Leading B2B provider of next-gen betting and gaming solutions to meet demand of new era bettors

NEXT_GEN

We are pleased to announce our brands and services have been revamped. BETER is widely renowned across the industry for being a leading supplier of data and content. Our products and services are being used and appreciated by such companies as Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group. As of today, we are presenting a major overhaul of our numerous verticals spanning fast sports, esports, gaming, and live casino.

The repositioning implies a significant upgrade of our products and service provision. As of today, our top priority is to position our offering as the world’s most comprehensive, catering to the high-velocity, fast-paced betting demanded by the new era of betting. We are extremely happy that our company identity now matches what we admire most about our product – its next-generation players and the trustworthy solutions they use.

By offering superior margins across the services, we will cater to more than 30,000 live events per month, as well as the industry’s highest uptime, dedicated to ensuring the brand will be the most reliable supplier available across its verticals.

Each of our revamped services has been designed with next-gen players in mind. We’ve focused on creating solutions to boost engagement, retention and operator revenue – launched following an extensive period of R&D and strategic planning.

In total, BETER’s revamped services will now include BETER Esports global tournaments, with its ESportsBattle and high-margin AI-driven tournaments, BETER Sports, with its renowned Setka Cup, including tennis, table tennis, beach volleyball and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experience.

At the beginning of November, we’ve launched a Live Casino vertical, BETER Live, which is being professionally led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain). BETER Live’s mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in Live Casino.

We are exhibiting at ICE 2022 as the foremost supplier of future gaming products. At the exhibition, we will showcase our next-gen products to a wide audience.

Commenting on the company’s newly established mission and goal, Gal Ehrlich, CEO at BETER said:

“We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.

The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.

With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.”

Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added:

“As a key company within our portfolio, BETER has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer.

Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”

Nov 17, 2021
Share:
beter
Popular
BETER+Entain - Site
BETER joins forces with Entain CEE in major content deal

2 October 2025 – BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with Entain CEE to supply its sportsbook brands with the provider’s exclusive content.

Oct 02, 2025
BETER+FIRST - site
BETER Teams Up with FIRST

In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier.

Sep 30, 2025
Chuck Robinson - SBCNews - Site (1)
Chuck Robinson, BETER: bringing our portfolio of 700,000 annual fast-paced events to Lisbon

Chuck Robinson, Chief Revenue Officer at BETER, sat down with the SBC News on the eve of the SBC Summit to learn more about what the award-winning provider of fast-betting content will be showcasing at the exhibition at Stand D240.

Sep 16, 2025
Global_Regulatory_Awards_2025_-_Site
BETER has been shortlisted in two categories at the Global Regulatory Awards! 

BETER has been shortlisted for Outstanding Contribution to Sports Betting Integrity, while our Chief Integrity and Public Affairs Officer, Andrii Nekrutov, has been shortlisted for Outstanding Individual Contribution to Safer Gambling.

Sep 04, 2025
EiGE Awards 2025 Short - Site
BETER has been shortlisted in eight categories at the European iGaming Excellence Awards (EiGE Awards 2025)!

The winners will be announced on October 30 during the voting session at the European Gaming Congress in Warsaw.

Sep 04, 2025
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us