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We Join Forces with IBIA to Strengthen Global Sports Integrity

At BETER, our commitment to fair play and transparent competition is at the core of everything we do.

BETER+IBIA - Linked (1)

We’re proud to announce our official partnership with the International Betting Integrity Association — a globally recognized organization trusted by industry leaders, representing over 80 companies and 140 betting brands that generate more than $300 billion in sports betting turnover per annum. Many of these are Tier 1 operators that consume BETER’s content. This collaboration has been formalized through a signed Memorandum of Understanding.

This strategic collaboration strengthens the foundation of our integrity governance by facilitating:

  • Enhanced data and risk-sharing processes
  • Joint efforts in detecting and addressing suspicious betting activity
  • Ongoing exchange of expertise and best practices in integrity monitoring

As one of the global leaders in real-time sports content and esports, we believe that proactive cooperation with established integrity institutions like IBIA is essential to building a more secure and ethical sports ecosystem.

“This partnership is a strong message to the industry: integrity is non-negotiable. Together with IBIA, we are reinforcing the infrastructure that protects fair competition across all sports,” said Gal Ehrlich, CEO of BETER.  

Stay tuned as we continue to innovate, collaborate, and invest in a future where transparency and trust come first.

Apr 29, 2025
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