• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
    • MEET US AT iGB L!VE 2025
  • Contact us

BETER names Maksym Vitushko as Sports General Manager 

BETER has strengthened its Sports division with the appointment of Maksym Vitushko as General Manager.  

Maksym Vitushko, Sports GM, BETER

Maksym is a highly experienced business executive having spent more than 14 years in various c-suite positions at leading companies in the FMCG sector as well as national media holdings. 

He has proved to be highly successful at developing new businesses and rebuilding and improving large systems whilemanaging teams of up to 2,500 people. 

He will bring this expertise and experience to BETER, where he will be responsible for further developing its Sports division, encompassing table tennis, basketball, and ping pong. This includes defining goals, developing and deploying strategies and driving growth. 

Maksym has also been tasked with enhancing operational excellence at the company, which involves adding new sports disciplines to its growing portfolio, amplifying existing disciplines including its flagship Setka Cup table tennis tournaments, onboarding new operator partners, and pushing BETER into new markets.

Gal Ehrlich, CEO of BETER, said: “Maksym has an incredibly strong background in transforming local and international companies and we are thrilled to be able to leverage his experience and expertise as we push ahead with our goal of becoming a leading, global fast-paced betting content and data provider. 

“We have ambitious expansion plans for 2024 and the years to follow, and Maksym will undoubtedly help us achieve the goals we have set in our strategy.

“That we are able to attract such a high calibre executive to BETER shows just how far we have come in a short space oftime and stands as evidence of our strong position within the industry. With Maksym onboard, we can now take this to the next level.” 

Maksym Vitushko, Sports General Manager at BETER, added: “I am delighted to have joined BETER and to be a part of a sports team that has already achieved great things, including building such a prominent and in-demand product as the Setka Cup. 

“I have the experience and knowledge to take on this role and the responsibilities that come with it and to bring value to BETER as it continues to establish itself as the leading provider of next-gen content to operators in the global online betting industry. 

“I’m incredibly proud to be playing a part in BETER’s journey and look forward to working with the team to not only achieve but exceed our goals.”

Jun 13, 2024
Share:
beter BETER team
Popular
BETER + SBC Awards Malta - Site
BETER Wins “Rising Star in Sports Betting” at SBC Awards Europe 2025

BETER has been recognized as the Rising Star in Sports Betting (Supplier) at the SBC Awards Europe 2025, reaffirming its position as one of the most dynamic and fast-growing providers in the iGaming industry.

Jun 13, 2025
BEST SPORTSBOOK PROVIDER 2025 - Site
BETER Wins Best Sportsbook Provider 2025 at the SiGMA Asia Awards

BETER has proudly taken home the prestigious award at the SiGMA Asia Awards, held during the SiGMA Asia exhibition in Manila.

Jun 03, 2025
ESIC
BETER Receives ESIC Gold Standard Accreditation

Fast-betting content and data provider earns the highest recognition from the Esports Integrity Commission.

Jun 02, 2025
4 WINS BSG Awards 2025 - Site (1)
BETER wins four categories at the 2025 Baltic & Scandinavian Gaming Awards

We are honored to announce that our team has become a 𝗳𝗼𝘂𝗿-𝘁𝗶𝗺𝗲 𝘄𝗶𝗻𝗻𝗲𝗿 at the 𝐁𝐚𝐥𝐭𝐢𝐜 & 𝐒𝐜𝐚𝐧𝐝𝐢𝐧𝐚𝐯𝐢𝐚𝐧 𝐆𝐚𝐦𝐢𝐧𝐠 (𝐁𝐒𝐆) 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟓.

May 29, 2025
BETER Sports adds cricket
BETER Expands Sports Portfolio with Cricket Tournaments and Leagues Worldwide

BETER has significantly expanded its sports portfolio by offering live data and odds from official cricket tournaments and leagues worldwide. The coverage includes events in India, Australia, the USA, South Africa, Kuwait, and more than 30 other countries.

May 28, 2025
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us