• Products
    • BETER Esports
      • Esports Odds Feed ESportsBattle Virtual eComp iFrame demo
    • BETER Sports
      • Setka Cup BSKT Cup iFrame demo
  • Solutions
    • BETER iFrame
    • Client Console
    • BETER Integrity
  • Company
    • About us
    • News
    • Case studies
    • Clients and partners
    • Our team
    • Career
  • Events
    • SBC Summit Malta
    • SBC Summit Americas - Stand 813
  • Contact us

BETER Enters New Partnership with Kaizen Gaming

Leading content and data provider adds proprietary tournaments to operator’s offering in a new deal facilitated by global B2B marketplace.

BETER, the industry leader in next-gen content and data covering sports, esports, and live casino has recently added Kaizen Gaming to its ever-expanding roster of partners. This addition of another top-tier operator was supported by Betbazar, the global B2B iGaming marketplace.

As per the partnership, Kaizen Gaming will receive access to BETER’s esports and sports content. It includes the world-renowned Setka Cup table tennis and fan-favorite ESportsBattle tournaments. Additional disciplines will also be added soon.

BETER provides its sports and esports tournaments with 24/7 live streaming and covers over 44,000 monthly events. It combines up-to-the-minute live data and odds to provide an immersive, exciting betting experience that is unparalleled within the industry. 

Gal Ehrlich, CEO at BETER, said: “Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team.

“We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level.”

Chuck Robinson, CRO at BETER, said: “We are absolutely delighted to welcome Kaizen Gaming to our expanding group of partners.

“Our content offering, including both sports and esports, is some of the most exciting on the market, and working with a partner that is as established as Kaizen Gaming will help us take our products to even more players than ever before. 

“Kaizen Gaming has a significant presence in various important international markets, and we look forward to a long and fruitful partnership.“ 

Christos Tzalavras, Senior Director of Sports & CX at Kaizen Gaming, said: “Our aim at Kaizen Gaming is to provide our players with the most engaging and dynamic content available, and by partnering with BETER, we are enhancing our portfolio and our offering to all customers. 

“BETER`s content is a proven hit with audiences, and we can’t wait to work closely with them and expand our partnership even further in the near future.“

Max Sevostianov, COO at BETBAZAR, said: “We’re excited to welcome Kaizen Gaming to our growing network of partners, with the valuable support of Betbazar. This collaboration signals a significant step in redefining the iGaming landscape.“

Oct 31, 2023
Share
Popular
BETER shortlisted in two categories at SBC Awards Americas 2026 ahead of SBC Summit Americas in Fort Lauderdale
BETER has been shortlisted in two categories at the SBC Awards Americas 2026

BETER has been shortlisted in the Rising Star in Sports Betting and Live Betting & Gaming Product categories at the SBC Awards Americas 2026, ahead of its first-time participation at SBC Summit Americas.

May 06, 2026
Chuck Robinson, Chief Revenue Officer at BETER, discussing US betting market trends and fast-paced esports content strategy.
Chuck Robinson on BETER’s approach to navigating the ever-changing US betting landscape

Chuck Robinson, Chief Revenue Officer at BETER, spoke with Gaming Americas about the company’s approach to the US market, where regulatory complexity, local market nuances, and evolving bettor expectations require more than a standard global strategy.

May 04, 2026
BETER and BAR 1 Betting partnership bringing ESportsBattle eFootball and eBasketball to the Irish market.
BETER joins forces with BAR 1 Betting

BETER has partnered with BAR 1 Betting, the leading Irish sportsbook, further strengthening its roster of tier-one operator partners.

Apr 30, 2026
BETER ESportsBattle eHockey now available 24/7 with new National Teams format ahead of the 2026 IIHF Ice Hockey World Championship
ESportsBattle eHockey is now 24/7 with a new National Teams format ahead of the 2026 IIHF Ice Hockey World Championship

BETER has expanded its ESportsBattle eHockey offering with 24/7 coverage and a new National Teams tournament format ahead of the 2026 IIHF Ice Hockey World Championship.

Apr 28, 2026
BETER shortlisted for the EGR B2B Awards 2026 in four categories

BETER has been shortlisted for the EGR B2B Awards 2026 in Esports Betting Supplier, Sports Betting Supplier, Live Streaming Supplier, and Sports Data Supplier categories.

Apr 16, 2026

We use cookies to enhance your user experience. By clicking “Accept All”, you consent to the use of our cookies. Learn more in our Privacy Policy.

Reject All
Accept all
Products BETER Esports BETER Sports
Services BETER Integrity Client Console Marketing assistance iFrame solution Support
Company About us Clients/Partners Careers Our team Legal
News Events
Contact us [email protected]
Follow us