The approval, granted by the North Carolina State Lottery Commission, marks BETER’s sixth US state launch, alongside New Jersey, Florida, Indiana, Iowa, and Colorado.
It means BETER can now offer its exclusive Setka Cup table tennis tournaments, including live data and live streams, to operators in the state for the first time.
Setka Cup is already live on the North Carolina domain of the provider’s longstanding partner, bet365, with additional operator launches planned in the near future.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard.
All matches are monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.
Gal Ehrlich, CEO of BETER, said: “In 2026, BETER has ambitious plans for the US market, where we are already seeing high demand for our fast-betting content across all states we have gone live in over the last couple of months.
“Demand for fast-betting content is only going to rise, and we are committed to delivering the best experiences for players, with integrity used as the foundation of our products and solutions.
“We are thrilled to have secured approval in North Carolina and look forward to operators and their players enjoying the thrilling experiences offered by our sports products.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval to launch in North Carolina is another testament to our commitment to meeting the standards set in regulated markets across the world, including the US.
“The US is a complex market where regulations differ from state to state, but we have a talented and experienced team to navigate this.
“BETER is now approved in several US states, with many more on our roadmap, including Ohio, Kentucky, Arizona, and others. As demand for 24/7 content grows drastically, we are dedicated to meeting it in as many regulated US states as possible.”
