Under the terms of the agreement, Irish bettors now have access to BETER’s exclusive ESportsBattle content, with eFootball and eBasketball the first disciplines to be integrated into the BAR 1 platform.
Founded in 1995 as a family-run business operating from a brick-and-mortar shop in Dundalk, County Louth, BAR 1 Betting has since expanded its operations across Ireland, establishing a strong market presence. In 2018, the company launched its online platform, BAR1betting.com, offering a range of betting markets, odds, and promotions.
As the industry’s leading provider of fast-paced betting content, BETER delivers over 500,000 events annually through its ESportsBattle tournaments, covering eFootball, eBasketball, eHockey, and eTennis, while offering up to 50 markets, with an average operator margin of 7.5%+.
BETER’s trading team also powers its Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally. The offering covers over 40,000 pre-match and live events annually.
Gal Ehrlich, CEO of BETER, said: “As the leading provider of live streams, live data, and odds for the betting industry, we’re delighted that BAR 1 Betting has chosen BETER to provide its bettors with premier eFootball and eBasketball offerings.”
“With BAR 1 being one of Ireland’s most respected and well-loved sportsbooks, this partnership allows us to bring our award-winning esports content to a wider audience across regulated markets. At the same time, we look forward to supporting BAR 1 Betting in further strengthening its position as a leader in odds, event coverage, and betting opportunities.”
Barney O’Hare, CEO of BAR 1 Betting, said: “From day one, BAR 1 Betting has been built on a customer-first philosophy. When our customers speak, we listen so when they asked for more esports content, we knew BETER was the ideal partner.
“With its reputation for innovation, extensive coverage, and reliable delivery, BETER stands out as a true leader in the esports space. By adding its eFootball and eBasketball content to our platform, we’re confident we can further enhance the online betting experience for our customers.”
