One of the biggest and high-calibre events in the gambling industry — ICE London — is coming back to the offline venue.


Over 550 of the most forward-thinking providers in the industry will present the latest in gaming innovation across all sectors.

Over 35,000 attendees from 150+ countries will find new business and partnership opportunities on the show.


BETER team will attend the largest gathering of global solutions experts in the world to showcase all our products in April 12-14, 2022.

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Retention, engagement and entertainment. We’ve got it all and guarantee your players will love what we have to offer.

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