https://beter.co Thu, 28 May 2026 13:49:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://beter.co/wp-content/uploads/2026/04/beter-favicon-black.ico https://beter.co 32 32 https://beter.co/the-nature-of-fast-paced-content-and-how-it-performs-in-latam-compared-with-europe/ Thu, 28 May 2026 10:43:49 +0000 https://beter.co/?p=11416 Exclusively for Gaming Intelligence Español, Matías Tapia Gómez, LatAm Business Development Manager at BETER, examines what fast-paced content really is, how audiences in LatAm engage with it, and what sets the region apart from Europe. Drawing on the analysed data from sportsbook brands operating across both regions, he looks at the behavioural patterns behind the format’s growing relevance in LatAm.

The post The Nature Of Fast-Paced Content And How It Performs In LatAm Compared With Europe first appeared on BETER.]]> https://beter.co/george-arabatlian-on-turning-world-cup-2026-attention-into-lasting-betting-habits/ Tue, 26 May 2026 13:30:11 +0000 https://beter.co/?p=11407 George Arabatlian, Head of Commercial Partnerships at BETER, spoke with Gaming Americas about what operators need to do before, during, and after World Cup 2026, from building a football content calendar that bridges the post-Final gap to understanding why micro-betting will define how North American bettors engage this summer.

The post George Arabatlian on turning World Cup 2026 attention into lasting betting habits first appeared on BETER.]]> https://beter.co/beter-to-make-us-exhibition-debut-at-sbc-summit-americas-2026/ Tue, 26 May 2026 06:00:00 +0000 https://beter.co/?p=11399 BETER, the award-winning provider of live streams, live data, and odds for esports and sports betting content, will exhibit at SBC Summit Americas for the first time at Stand 813, marking a major milestone in the company’s expansion across the United States.

The post BETER to make US exhibition debut at SBC Summit Americas 2026 first appeared on BETER.]]> https://beter.co/adam-conway-on-beters-strategy-for-next-gen-bettor-engagement-ahead-of-world-cup-2026/ Mon, 25 May 2026 10:54:39 +0000 https://beter.co/?p=11395 In a new interview with Casino Guru News, Adam Conway, our General Manager of Esports Business Unit, shared how BETER is scaling its exclusive ESportsBattle eLeagues portfolio ahead of the FIFA World Cup 2026 and why the opportunity goes far beyond the tournament itself.

The post Adam Conway on BETER’s strategy for next-gen bettor engagement ahead of World Cup 2026 first appeared on BETER.]]> https://beter.co/beters-george-arabatlian-shares-world-cup-2026-engagement-strategies-on-next-io-roundtable/ Wed, 20 May 2026 08:53:16 +0000 https://beter.co/?p=11365 George Arabatlian, our Head of Commercial Partnerships, joined NEXT.io’s roundtable on what the 2026 World Cup could mean for North American iGaming, alongside industry experts.

The post BETER’s George Arabatlian shares World Cup 2026 engagement strategies on NEXT.io roundtable first appeared on BETER.]]> https://beter.co/beter-has-been-shortlisted-for-two-categories-at-the-hipther-baltic-nordics-gaming-awards-2026/ Mon, 11 May 2026 08:42:24 +0000 https://beter.co/?p=11316 We have been shortlisted for the Best Sportsbook Provider and Best eSports Betting Supplier categories.

The post BETER has been shortlisted for two categories at the HIPTHER Baltic & Nordics Gaming Awards 2026 first appeared on BETER.]]> https://beter.co/chuck-robinson-on-beters-approach-to-navigating-the-ever-changing-us-betting-landscape/ Mon, 04 May 2026 06:00:00 +0000 https://beter.co/?p=11252 Chuck Robinson, Chief Revenue Officer at BETER, spoke with Gaming Americas about the company’s approach to the US market, where regulatory complexity, local market nuances, and evolving bettor expectations require more than a standard global strategy.

The post Chuck Robinson on BETER’s approach to navigating the ever-changing US betting landscape first appeared on BETER.]]> https://beter.co/beter-joins-forces-with-bar-1-betting/ Thu, 30 Apr 2026 06:00:00 +0000 https://beter.co/?p=11226 BETER has partnered with BAR 1 Betting, the leading Irish sportsbook, further strengthening its roster of tier-one operator partners.

The post BETER joins forces with BAR 1 Betting first appeared on BETER.]]> https://beter.co/esportsbattle-ehockey-is-now-24-7-with-a-new-national-teams-format-ahead-of-the-2026-iihf-ice-hockey-world-championship/ Tue, 28 Apr 2026 08:52:39 +0000 https://beter.co/?p=11219 BETER has expanded its ESportsBattle eHockey offering with 24/7 coverage and a new National Teams tournament format ahead of the 2026 IIHF Ice Hockey World Championship.

The post ESportsBattle eHockey is now 24/7 with a new National Teams format ahead of the 2026 IIHF Ice Hockey World Championship first appeared on BETER.]]> https://beter.co/beter-will-exhibit-in-the-u-s-for-the-first-time-at-sbc-summit-americas-2026/ Fri, 10 Apr 2026 07:53:12 +0000 https://beter.co/?p=10037 In just two months, from June 9–11, meet us at Stand 813 in Fort Lauderdale, Florida, and discover how BETER’s fast-paced esports and sports content, along with dedicated solutions, help operators sharpen bettor engagement, strengthen retention, and unlock more value from every event.

The post BETER will exhibit in the U.S. for the first time at SBC Summit Americas 2026! first appeared on BETER.]]>