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		<title>BETER shortlisted for Best Innovative Sportsbook Feature at SiGMA North America Awards 2026</title>
		<link>https://beter.co/beter-shortlisted-for-best-innovative-sportsbook-feature-at-sigma-north-america-awards-2026/</link>
		
		<dc:creator><![CDATA[o.novyk@beter.co]]></dc:creator>
		<pubDate>Thu, 20 Aug 2026 07:49:38 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[beter]]></category>
		<guid isPermaLink="false">https://beter.co/?p=13169</guid>

					<description><![CDATA[<p>BETER has been shortlisted for Best Innovative Sportsbook Feature 2026 at the SiGMA North America Awards, recognising its fast-paced sports and esports offering across 740,000+ events annually.</p>
The post <a href="https://beter.co/beter-shortlisted-for-best-innovative-sportsbook-feature-at-sigma-north-america-awards-2026/">BETER shortlisted for Best Innovative Sportsbook Feature at SiGMA North America Awards 2026</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
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		<item>
		<title>After the Final Whistle: The Retention Job Starts Now</title>
		<link>https://beter.co/after-the-final-whistle-the-retention-job-starts-now/</link>
		
		<dc:creator><![CDATA[o.novyk@beter.co]]></dc:creator>
		<pubDate>Thu, 20 Aug 2026 07:44:58 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[beter]]></category>
		<category><![CDATA[BETER ESports]]></category>
		<category><![CDATA[BETER Sports]]></category>
		<guid isPermaLink="false">https://beter.co/?p=13164</guid>

					<description><![CDATA[<p>Gal Ehrlich, CEO of BETER, shares his perspective with iGaming News on the post-World Cup retention challenge and how fast-paced content can help US sportsbooks keep newly acquired bettors engaged.</p>
The post <a href="https://beter.co/after-the-final-whistle-the-retention-job-starts-now/">After the Final Whistle: The Retention Job Starts Now</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
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		<item>
		<title>BETER shortlisted in two categories at the SBC Awards 2026</title>
		<link>https://beter.co/beter-shortlisted-in-two-categories-at-the-sbc-awards-2026/</link>
		
		<dc:creator><![CDATA[o.novyk@beter.co]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 07:26:51 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[beter]]></category>
		<guid isPermaLink="false">https://beter.co/?p=12762</guid>

					<description><![CDATA[<p>BETER has been shortlisted for Esports Supplier of the Year and Sports Data Product at the SBC Awards 2026. The nominations recognise the quality, reliability, and performance of BETER’s exclusive esports and sports offerings.</p>
The post <a href="https://beter.co/beter-shortlisted-in-two-categories-at-the-sbc-awards-2026/">BETER shortlisted in two categories at the SBC Awards 2026</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>Gal Ehrlich&#8217;s view on US sports betting market</title>
		<link>https://beter.co/gal-ehrlichs-view-on-us-sports-betting-market/</link>
		
		<dc:creator><![CDATA[d.maiboroda@beter.co]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 14:27:57 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[beter]]></category>
		<category><![CDATA[SBC Summit Americas]]></category>
		<category><![CDATA[US sports betting market]]></category>
		<guid isPermaLink="false">https://beter.co/?p=12548</guid>

					<description><![CDATA[<p>As the US sports betting market continues to post record-breaking revenues, simply securing market access is no longer enough. For the first wave of suppliers entering the US, the priority was straightforward: navigate regulation, obtain licences and establish a foothold in one of the world's fastest-growing betting markets.</p>
The post <a href="https://beter.co/gal-ehrlichs-view-on-us-sports-betting-market/">Gal Ehrlich’s view on US sports betting market</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
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		<item>
		<title>Regulatory readiness as a competitive advantage: why LatAm sportsbooks need regulator-ready content partners</title>
		<link>https://beter.co/regulatory-readiness-as-a-competitive-advantage-why-latam-sportsbooks-need-regulator-ready-content-partners/</link>
		
		<dc:creator><![CDATA[d.maiboroda@beter.co]]></dc:creator>
		<pubDate>Wed, 08 Jul 2026 10:57:51 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[beter]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[LatAm]]></category>
		<category><![CDATA[regulatory]]></category>
		<category><![CDATA[regulatory readiness]]></category>
		<guid isPermaLink="false">https://beter.co/?p=12512</guid>

					<description><![CDATA[<p>Originally published by Gaming Intelligence Español, this article by Valeriia Tarchynska, Chief Legal Officer at BETER, explores why regulatory readiness is becoming a competitive advantage for fast-paced content providers in LatAm. As the region’s betting markets continue to mature, operators increasingly need partners that combine performance with legal clarity, product documentation, integrity evidence, and readiness for regulated markets.</p>
The post <a href="https://beter.co/regulatory-readiness-as-a-competitive-advantage-why-latam-sportsbooks-need-regulator-ready-content-partners/">Regulatory readiness as a competitive advantage: why LatAm sportsbooks need regulator-ready content partners</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>BETER’s Tsotne Mdivani to speak at SBC Summit Tbilisi</title>
		<link>https://beter.co/beters-tsotne-mdivani-to-speak-at-sbc-summit-tbilisi/</link>
		
		<dc:creator><![CDATA[d.maiboroda@beter.co]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 11:50:59 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[beter]]></category>
		<category><![CDATA[events]]></category>
		<guid isPermaLink="false">https://beter.co/?p=12497</guid>

					<description><![CDATA[<p>Tsotne Mdivani, Head of Sports Product Management at BETER, will speak at SBC Summit Tbilisi, taking place at the Sheraton Grand Tbilisi Metechi Palace in Georgia on 15–16 July.</p>
The post <a href="https://beter.co/beters-tsotne-mdivani-to-speak-at-sbc-summit-tbilisi/">BETER’s Tsotne Mdivani to speak at SBC Summit Tbilisi</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>Meet BETER at iGB L!VE London</title>
		<link>https://beter.co/meet-beter-at-igb-lve-london/</link>
		
		<dc:creator><![CDATA[o.novyk@beter.co]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 17:07:20 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[beter]]></category>
		<category><![CDATA[events]]></category>
		<guid isPermaLink="false">https://beter.co/?p=12310</guid>

					<description><![CDATA[<p>On 1–2 July, BETER’s delegation, including Chuck Robinson, Chief Revenue Officer, Adam Conway, General Manager of Esports, and Stefanos Patsourakos, Regional Sales Director, will be in London for iGB L!VE.</p>
The post <a href="https://beter.co/meet-beter-at-igb-lve-london/">Meet BETER at iGB L!VE London</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
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		<item>
		<title>BETER expands ESportsBattle eFootball offering with new World Cup One Day format</title>
		<link>https://beter.co/beter-expands-esportsbattle-efootball-offering-with-new-world-cup-one-day-format/</link>
		
		<dc:creator><![CDATA[o.novyk@beter.co]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 17:03:10 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[beter]]></category>
		<category><![CDATA[BETER ESports]]></category>
		<category><![CDATA[ESportsBattle]]></category>
		<guid isPermaLink="false">https://beter.co/?p=12307</guid>

					<description><![CDATA[<p>1 Day. 1 World Cup. 104 Matches. World Cup One Day is now live.<br />
BETER has expanded its ESportsBattle eFootball offering with a new World Cup One Day tournament format, delivering a complete World Cup-style competition compressed into a single day.</p>
The post <a href="https://beter.co/beter-expands-esportsbattle-efootball-offering-with-new-world-cup-one-day-format/">BETER expands ESportsBattle eFootball offering with new World Cup One Day format</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>Small Windows, Big Impact: The Rise of Fast-Betting Content</title>
		<link>https://beter.co/small-windows-big-impact-the-rise-of-fast-betting-content/</link>
		
		<dc:creator><![CDATA[o.novyk@beter.co]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 07:54:16 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[beter]]></category>
		<guid isPermaLink="false">https://beter.co/?p=12257</guid>

					<description><![CDATA[<p>Fast-betting content has evolved from a niche sportsbook product into a key driver of engagement, retention and revenue. Chuck Robinson of BETER, Ivan Gojic of Entain CEE and Eoin Ryan of BVGroup examine the forces behind its rapid growth, the changing habits of modern bettors, and the role fast-betting could play during the industry's next major global event, the 2026 FIFA World Cup.</p>
The post <a href="https://beter.co/small-windows-big-impact-the-rise-of-fast-betting-content/">Small Windows, Big Impact: The Rise of Fast-Betting Content</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>BETER wins Esports Betting Supplier at EGR B2B Awards for the second consecutive year</title>
		<link>https://beter.co/beter-wins-esports-betting-supplier-at-egr-b2b-awards-for-the-second-consecutive-year/</link>
		
		<dc:creator><![CDATA[o.novyk@beter.co]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Beter]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[beter]]></category>
		<category><![CDATA[BETER ESports]]></category>
		<guid isPermaLink="false">https://beter.co/?p=11501</guid>

					<description><![CDATA[<p>BETER has won the Esports Betting Supplier award at the prestigious EGR B2B Awards 2026.</p>
The post <a href="https://beter.co/beter-wins-esports-betting-supplier-at-egr-b2b-awards-for-the-second-consecutive-year/">BETER wins Esports Betting Supplier at EGR B2B Awards for the second consecutive year</a> first appeared on <a href="https://beter.co">BETER</a>.]]></description>
		
		
		
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